The opening launch was held at the IGA Istanbul Airport International Terminal on Thursday, December 12. TAYA Group Deputy General Manager Abdulkadir Özkök, TUM and TRU CEO Sadettin Cesur ve Novikov Chief Marti Pineda also participated.
Bringing together innovative Asian and Italian cuisines in an attractive “market” concept, it perfectly combines contemporary design and high-level service. Novikov, opened its first airport branch to passengers at İGA Istanbul Airport. Novikov, which started to welcome its guests with its extensive menu, carefully prepared flavors and modern design, aims to make a difference not only with its iconic flavors but also with the unique local flavors it has added to its portfolio.
Emphasizing that since the day it was opened, İGA Istanbul Airport has not only been a global transfer hub, but also a world-class experience center with its modern infrastructure, wide range of services and passenger satisfaction-oriented approach, TAYA Group Deputy General Manager Abdulkadir Ozkok He continued his words as follows: “As İGA Istanbul Airport, one of the busiest airports in the world, the intersection of Asia, Europe and the Middle East, our top priority is to make our millions of guests ‘feel at home’, in other words, to offer a comfortable and unique travel experience. This is not only our responsibility as an operator, but also the most beautiful reflection of our culture, ‘Turkish Hospitality’. With our service quality that has been deemed worthy of many awards worldwide, we have become an important meeting point not only for travelers but also in the fields of global trade, culture and gastronomy. We are also very happy to host the world-famous Novikov brand in this major center that leads the aviation and gastronomy industry with our innovative projects and sustainability vision. I would like to take this opportunity to thank all our valuable stakeholders with whom we have collaborated.”
Participating in the opening launch TUM-TRU CEO Sadettin Cesur “We are very happy to open Novikov’s first airport branch at İGA Istanbul Airport,” said the following: “İGA Istanbul Airport continues to host brands that support the vision of offering a world-class passenger experience. As TUM and TRU, we offer pre- and post-flight food and beverage services to passengers with more than 65 national and international brands and more than 123 businesses, and we try to host our guests at the airport in the best possible way. From now on, Novikov will offer our guests at İGA Istanbul Airport a different and unique taste experience with its cuisine, service approach and atmosphere. The fact that Novikov has chosen İGA Istanbul Airport as the first airport to carry its brand is a separate source of pride for us… As TUM and TRU, we will continue to develop guiding projects in the field of gastronomy, offer different alternatives to passengers from different cultures and bring national and international brands together with our guests. Behind all these efforts, there is also a big share of İGA Istanbul Airport’s superior service quality and the importance it attaches to guest experience. Our being deemed worthy of the “2024 Airport with the Best Food & Beverage Areas” award at the “Skytrax Awards” organized by Skytrax is an indication of this. The award we have just won on Monday, December 9th at the Gault & Millau Turkey 2025 Guide Awards in the category of “The Best Hospitality Award” has once again confirmed the quality of service we offer to our guests. I have full confidence that we will continue our flawless service approach together with our stakeholders and achieve many more awards.”
Novikov Chief Marti Pineda He said the following in his opening speech: "As Novikov, we are now excited to bring our world-renowned culinary culture and innovative approach to İGA Istanbul Airport. I believe that airports are not just transit points, but also discovery areas that offer unique experiences to passengers. In line with this vision, we aim to offer our guests an unforgettable gastronomy experience with our distinguished Asian and Italian flavors inspired by the rich culture of Istanbul. It is a great honor for us to be present in a global center like İGA Istanbul Airport with our first airport branch. We cannot wait to invite our guests to this culinary journey.”
Offering its guests a pleasant break before and after their journey, Novikov brings together the most exquisite flavours of national and international cuisine with its rich menu. This new venue aims to make passengers’ journeys even more special by redefining the food and beverage experience at the airport.
About ALL
Founded in 2017, TUM undertakes the management of 34.000 units with more than 2 national and international brands in the 65 m123 food and beverage area at Istanbul Airport. TUM designs food and beverage areas at Istanbul Airport, creates brand mixes for food and beverage areas, brings potential investors together and carries out the operational processes of existing businesses. Under the roof of TUM, passengers are offered a unique food and beverage experience before and after their flights with different patisseries and cafes offering flavors from Turkish and World cuisines, food restaurants, popular chains of the coffee world, fast-food restaurants at the Land Side, Domestic and International Departure Lines of Istanbul Airport; 7/24 passenger satisfaction is targeted with grab and go points with a wide range of options, food and beverage vending machines and delay catering support in case of flight delays.
Source: HORECA TREND and ALL