Tat Gıda, “7. Met with Farmers at the "Digital Field Day" Event | HORECA TREND
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Fairs and Events

Tat Gıda, “7. Met with Farmers at the "Digital Field Day" Event

Tat Gıda held the 7th Digital Field Day, which it organizes every year to raise farmer awareness and support the development of the ecosystem, by bringing together farmers and different organizations working on agricultural technologies and solutions. Farmers and relevant sector representatives showed great interest in the event.

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Tat Gıda continues to make a difference in its sector by implementing applications that provide solutions to increase communication with farmers and support their development. Tat Foodheld for the seventh time this year. Digital Field Day in its activity; 22 different companies, Start Ups, universities and research centers working on digital agricultural sensors and applications, plant nutrition and protection products, seed and seedling types, precision and smart agriculture technologies, drone, satellite and image processing technologies, agricultural machinery and equipment set up stands. introduced its innovative solutions and the number of participants at the event reached 600.

Karacabey District Governor Hakan Kafkas, Ministry of Agriculture and Forestry Agricultural Marketing Department Head Ahmet Turan Gürkan, Bursa Provincial Director of Agriculture and Forestry İbrahim Acar, Karacabey District Director of Agriculture and Forestry Davut Aytek, Mustafakemalpaşa District Director of Agriculture and Forestry Kamil Dinçer Uslu, President of Karacabey Chamber of Agriculture attended the event. Erhan Erdem and YeniÇiftçi Platform Founder Emrah İnce attended.

Agriculture and Food Sector is of Strategic Importance for Our Country

Emphasizing the importance Tat Gıda attaches to the development of farmers and agriculture and the pioneering work done on digital agriculture, Tat Gıda Deputy Chairman of the Board of Directors ve General Manager Veysel Memiş In his speech at the opening of the event, he said: “As Tat Gıda, we know the strategic importance of the agriculture and food sector in which we operate for our country. Since our establishment, we have been continuing our work in this context together with our farmers and stakeholders without slowing down. We aim to contribute to the development of the sector at this event where we come together every year. We all know that healthy generations can only be built with healthy nutrition. The basis of healthy nutrition begins with the agricultural activities we carry out in these lands, and then continues with the preparation of the produced products in the highest quality in food businesses and reaches our tables. As Tat Gıda, we are moving forward by working together with our producers and stakeholders for the future of sustainable agriculture. We continue our digital agriculture activities, which we have progressed step by step over the years, in this direction. With the increasing population, the need for food also increases and the climate crisis has negative effects on agriculture. Increasing quality and efficiency in agriculture is only possible with technology and new methods. We first share the technologies and methods we apply in our own agricultural areas, and then with our farmers. Due to the impact of the climate crisis, fresh water resources in the world are decreasing. It is very pleasing that drip irrigation systems are widely used in tomato farming. However, more is needed to provide the right amount of water at the right time to suit the needs of the plant. We are testing artificial intelligence-supported solutions for optimum irrigation on our own Tat Gıda agricultural lands. We want to be a pioneer in this field by disseminating successful results to our farmers. As Tat Gıda, we observed that all our farmers use our renewed mobile application, and we were happy. With Tat Mobile Application, we share information such as weather forecast, satellite image analysis, appropriate pesticide techniques and tractor usage times. At the same time, our farmers can view delivery and contract information from the application. "In addition, for the first time this year, they will be able to learn digitally the delivery and quality information for each vehicle delivered."

“We Want to Attract Our Youth to Agriculture”

Referring to the importance of contract production Veysel Memiş He continued: “We attach great importance to contracted agriculture. Tat Gıda is the first company to initiate the contract farmer practice in tomato farming. We are proud to have achieved such a first. Digitalization in the field makes a big difference in agriculture. For this reason, it is one of our priorities for our producers to monitor their fields digitally. We direct our farmers to use Satellite Technologies to remotely monitor plant health in the field. This year, we are monitoring plant health in a total area of ​​12 thousand decares through satellite image analysis. This year, we are carrying out the Digital Transformation Program, which we started last year, with 3 farmers in 25 regions: Mustafakemalpaşa, Karacabey and Torbalı. For this purpose, we installed digital agricultural stations and camera insect stations in our farmers' fields. It is important to see disease risks early and intervene in time. We use artificial intelligence-supported solutions for this. Last year we used fewer chemicals with 22% fewer active ingredients. We care about practices that protect soil, water, our world and our natural resources. We provide our farmers with information on subjects such as production, agricultural technologies, developments in agriculture, and protection of natural resources. We came together with 100 farmers since last year. We aim to reach 500 farmers by the end of the year and 2026 by 1200. It is very important that young people show interest in agriculture. We want to attract our youth to agriculture, we will organize various trainings for this. We will offer this important opportunity to 150 young people in the first stage. “We aim to increase this number in the future.”

Speaking at the event Head of Agricultural Marketing Department Ahmet Turan Gürkan Referring to the importance of agriculture for our country; “We provide added value to both the country's economy and the region through agricultural activities. Factors such as water shortage, climate change, the pandemic and some developments in the nearby geography emphasized that we, as a country, need to plan our food supply balance well. Another important issue in the field of agriculture is contract production. We attach importance to expanding contract production and agricultural insurance to prevent fluctuations in the product market and protect both farmers and consumers. We also support the steps taken in this regard. "We thank Tat Gıda for this important event that brings together the current developments and innovations with the producers," he said.

Emrah İnce, Founder of the New Farmer Platform In his speech at the event, he touched upon the benefits of digitalization in agriculture and added that Tat Gıda has taken important steps in digital agriculture.

At the event, which attracted great interest from farmers and guests, Agrovisio, Altıntar, BASF, BASF Nunhems, Bayer, İzmir Agricultural Technology Center (İTTM), Doktar, Ege University, FarmLabs, Koyuncu Tarım Move On, Orgatek, Sabancı University Nanotechnology Research and Application Center (PRESENTATION). ), Syngenta, Tat Gıda, Tekno Kurgu, Teta Teknik Tarım, TOPRAQ, Toros Tarım, Türk Traktör, Türkiye İş Bankası and İmece Mobil took part in the United Genetics stand.

The event ended after the companies that set up stands were presented with plaques for their contributions.

Source: HORECA Trend and Tat Food

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Fairs and Events

“Sustainable Iftar Table” from Metro Türkiye and Fairmont Quasar Istanbul

Metro Türkiye and Fairmont Quasar Istanbul came together at the “Sustainable Iftar Table” to encourage the creation of waste-free menus in the food and beverage sector.

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Guiding the sustainability journey of restaurants and chefs Metro Turkey Fairmont Quasar Istanbul, which embraces the responsibilities of sustainable tourism, Kemalcan Yurttaş, Chef de Cuisine at Aila RestaurantHe drew attention to how food waste can be prevented at Ramadan tables with the iftar meal prepared by .

While setting delicious tables during Ramadan, the month of sharing and abundance, Metro Turkey and Fairmont Quasar Istanbul, which do not forget their responsibilities towards the environment, organized an iftar dinner to discuss what can be done to spread sustainability and waste-free recipes in professional kitchens. The iftar table, prepared with sustainable kitchen principles, emphasized the importance of local and geographically indicated products, and focused on how to prevent food waste during Ramadan. Aila's Kitchen Chef Kemalcan Yurttaş inspired the sector with his "Sustainable Iftar Table" prepared using Metro branded products.

Metro Türkiye Prevents 11.5 Tons of Food from Going to Waste

Stating that the issue of food waste is one of the most important topics in the sustainability studies they carry out to protect the values ​​of Turkish cuisine and pass them on to future generations, Metro Türkiye Corporate Communications Director Dr. Aslı Duran, “We started our sustainability journey with the title “Can a Plate Change Tomorrow?” We started by saying. The gastronomy sector is much more connected to environmental and ecological conditions than we think. Our limited resources are running out every day, and unfortunately, one of the most important reasons for this is food waste. The amount of food waste in the world is 1.3 billion tons, and 26% of this comes from the food and beverage sector. As the closest business partner of the food and beverage sector, we follow a strategy that includes our entire sphere of influence and ecosystem. In addition to fulfilling our responsibilities in our own operations, we also include our suppliers in the process and shed light on our professional customers such as hotels and restaurants, who will really strengthen this effect. In our own work, we have prevented 2017 tons of food from being wasted since 11.575, and ensured that approximately 10.650.000 meals reached those in need. We have prepared guides to guide the food and beverage sector, and created platforms where we share all the steps to be taken regarding sustainability. We continue to shed light on the sector with the practical trainings we organize at Gastronometro and the waste-free recipe examples we develop. "During the month of Ramadan, when food waste can increase, our wish is that all carefully prepared menus and all iftar tables where we come together with a sense of solidarity and sharing will be waste-free."

Aila Restaurant Takes Firm Steps Towards Sustainability

Aila's Kitchen Chef Kemal Can Yurttaş expressed their understanding of sustainability with the following words:

“As Aila, we are taking care to preserve the deep-rooted heritage of Anatolian cuisine and carry it into the future with a sustainable approach. We support local producers, use geographically indicated and natural products, and adopt a responsible and nature-friendly approach in our kitchen. We implement portion control, efficient inventory management, and waste-free kitchen practices in close collaboration with our suppliers to minimize food waste. Gastronomy has a much stronger connection with our environment than we think. In this era when our natural resources are rapidly depleting, we see sustainability in our kitchens as a necessity, not a choice. In line with Fairmont Quasar Istanbul’s environmental and social responsibility principles, we will continue to pursue our sustainable gastronomy journey with the same determination.”

At the invitation, special flavors were served with a special presentation by Chef Kemalcan Yurttaş, where no food was wasted and local and geographically indicated products, which are of great importance in terms of food sustainability, were used. From chickpea Karacadağ rice soup to Tarsus hummus, from Antakya tabbouleh to sea bream pastrami, from Konya Bozkır tahini baba ghanoush to mushroom roast, from Konya yağ ekmek to Balıkesir lamb shank tandoori and date-filled baklava yufka, all flavors received full marks from the guests, while each variety also revealed how an iftar table can be prepared with a waste-free kitchen approach.

Source: HORECA TREND and Metro Türkiye

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Fairs and Events

Zuchex Opens New Trading Doors for Its Participants

ZUCHEX, one of the most prestigious international gatherings of the home and kitchenware industry, is preparing to bring together industry professionals this year as well.

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The fair, which will be held for the 35th time in Istanbul, which has become one of the important centers of global trade, offers its participants unique business opportunities and allows them to open up to new markets. Thanks to the overseas buyer program they have put into practice, ZUCHEXStating that they have increased the foreign visitor rate of 's to over 20 percent, Fair Director Funda Kunduz said, “We aim to increase this rate even more at the meeting in September. The Turkish home and kitchenware sector closed 2024 with 3.4 billion dollars of exports. A growth of at least 2025 percent is expected in 10. Hosting thousands of direct buyers from over 150 countries, including the sector's current and target markets, ZUCHEX will once again be an important trade gateway for Turkish manufacturers and will directly contribute to the export target.” 

Funda Kunduz; “Türkiye’s Strategic Location, the Center of Global Trade”

“ZUCHEX offers its participants the advantage of Türkiye’s strategic location at the intersection of European, Asian and Middle Eastern markets. When the production power of the home and kitchenware sector and our country’s logistic advantages are combined with ZUCHEX’s international visitor base, a significant trade synergy will be created,” said Funda Kunduz, emphasizing that fair participants will have the chance to increase their brand awareness and grow their sales volumes by establishing direct contact with thousands of local and foreign buyers for four days. Kunduz also touched on the variety of products and designs exhibited at ZUCHEX, which will be held for the 11th time at Tüyap Beylikdüzü on September 14-2025, 35, and said, “Everything related to home and kitchen is exhibited at this fair. Many of our participants are saving the launch of their 2026 collections for ZUCHEX. This variety is important both for the companies participating in the fair to carry their competitive power to a global level and for our visitors to know that they will be able to see more than they expect.”

More than 25 thousand visitors are expected to attend the fair, which stands out with its product and design diversity. 

At ZUCHEX 2025, Innovations in the categories of Tableware and Kitchenware, Cooking Equipment, Plastic Houseware / Garden Accessories, Household Appliances, Decorative Houseware and Kitchenware, and Electrical Household Appliances will be exhibited. The fair, More than 25 thousand professionals, including professional purchasing delegations, chain stores, e-commerce companies, independent retailers, wholesale and retail organizations, dealers and distributors, HORECA, catering and organization companies, corporate giftware companies, designers and international trade companies are expected to visit. 

Taking part in ZUCHEX, one of the most important sector meetings of the world home and kitchenware industry,  Those who want to establish new business connections, open up to international markets and seize alternative trade opportunities, www.zuchex.com They can visit the address. 

Source: HORECA TREND and ZUCHEX 2025

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Fairs and Events

Yörsan's Traditional Flavors Opened to the World with Dubai Gulfood

Yörsan, which was reborn from its ashes by joining the Matlı Group of Companies in 2022, exhibited nearly 200 delicious products ranging from tradition to the future in the milk and dairy products category at Dubai Gulfood 17, one of the world's largest food fairs held at the Dubai World Trade Center between 21-2025 February 2025.

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Yörsan, one of Türkiye's leading milk and dairy products brands, Dubai Gulfood 2025 FairBy participating in , he had the opportunity to introduce traditional Turkish delicacies to the world. Matlı Group of Companies launched two of its brands at Dubai Gulfood Yörsan ve Keskinoglu Matlı, which participated in Gulfood Fair with a large team of experts and experienced people in their fields from export to sales and marketing, is advancing step by step towards becoming a food group that meets Turkey's protein needs and also delivers these flavors to the world.

Yörsan attracted attention with its wide range of products at the fair. Traditional Turkish products, especially pan yogurt, cultured white cheese, home-made yogurt and labneh, attracted great attention from the fair participants. Yörsan's products aim to bring the most delicious examples of Turkish cuisine to the world's tables by combining them with high quality and traditional production methods.

Matlı Protects Yörsan's Valuable Heritage

Participating in Dubai Gulfood Fair and held important meetings Matlı Group of Companies and Yörsan Board Chairman Özer Matlı, stated that they have embraced Yörsan’s valuable heritage with Turkey’s first pan yogurt, the first cultured white cheese, home-made yogurt and newly developed labneh and continued as follows: “As Matlı, we have mobilized our 60 years of experience in agriculture and animal husbandry to develop Yörsan, which has made its mark in its field, bringing traditional flavors to the present day while attracting attention with its innovative products. Yörsan, where we employ 550 people and made a 2 billion TL investment, has become a brand that makes us proud by continuing to grow stronger and develop. So much so that we have come to a position to participate in the Dubai Gulfood Fair, which brings together Yörsan and world food giants.”

Yörsan Expands Export Market with Gulfood 

Pointing out that in a very short period of 3 years, they have both restarted production and started to export Yörsan products to many countries. Contact Özer directly, “We set an export target for 2025. By participating in Dubai Gulfood, we took important steps to develop our export potential together with our team. More than 129 companies from 5 countries participated in Dubai Gulfood and more than 500 million products were exhibited. At our Yörsan stand, we hosted important buyers mainly from countries such as Dubai-Qatar-Saudi Arabia-Uzbekistan-Libya-Somalia-Ghana-Mauritania-Jordan-Morocco-Egypt-Iraq-Singapore-Kuwait and developed relationships in order to reach new potential markets.”

The Most Natural Form of Milk Reaches the Table from Its Source with Yörsan Flavors 

Thanks to joining the Matlı Group of Companies Family, Turkey's leading feed producer, the quality of animal feeds from which the main raw material of Yörsan products, milk, is supplied, is also ensured. Milk obtained from cows fed with high-quality feeds produced by Proyem, a subsidiary of Matlı Group, and from conscious producers are shaped by expert hands in Yörsan facilities with traditional Yörsan recipes and transformed into unique flavors. Preferred by those who love traditional flavors and cannot give up local tastes, Yörsan develops new products and flavors in the R&D Center it established in 2023.

Source: HORECA TREND and Yörsan

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