Tat Gıda, “7. Met with Farmers at the "Digital Field Day" Event | HORECA TREND
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Fairs and Events

Tat Gıda, “7. Met with Farmers at the "Digital Field Day" Event

Tat Gıda held the 7th Digital Field Day, which it organizes every year to raise farmer awareness and support the development of the ecosystem, by bringing together farmers and different organizations working on agricultural technologies and solutions. Farmers and relevant sector representatives showed great interest in the event.

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Tat Gıda continues to make a difference in its sector by implementing applications that provide solutions to increase communication with farmers and support their development. Tat Foodheld for the seventh time this year. Digital Field Day in its activity; 22 different companies, Start Ups, universities and research centers working on digital agricultural sensors and applications, plant nutrition and protection products, seed and seedling types, precision and smart agriculture technologies, drone, satellite and image processing technologies, agricultural machinery and equipment set up stands. introduced its innovative solutions and the number of participants at the event reached 600.

Karacabey District Governor Hakan Kafkas, Ministry of Agriculture and Forestry Agricultural Marketing Department Head Ahmet Turan Gürkan, Bursa Provincial Director of Agriculture and Forestry İbrahim Acar, Karacabey District Director of Agriculture and Forestry Davut Aytek, Mustafakemalpaşa District Director of Agriculture and Forestry Kamil Dinçer Uslu, President of Karacabey Chamber of Agriculture attended the event. Erhan Erdem and YeniÇiftçi Platform Founder Emrah İnce attended.

Agriculture and Food Sector is of Strategic Importance for Our Country

Emphasizing the importance Tat Gıda attaches to the development of farmers and agriculture and the pioneering work done on digital agriculture, Tat Gıda Deputy Chairman of the Board of Directors ve General Manager Veysel Memiş In his speech at the opening of the event, he said: “As Tat Gıda, we know the strategic importance of the agriculture and food sector in which we operate for our country. Since our establishment, we have been continuing our work in this context together with our farmers and stakeholders without slowing down. We aim to contribute to the development of the sector at this event where we come together every year. We all know that healthy generations can only be built with healthy nutrition. The basis of healthy nutrition begins with the agricultural activities we carry out in these lands, and then continues with the preparation of the produced products in the highest quality in food businesses and reaches our tables. As Tat Gıda, we are moving forward by working together with our producers and stakeholders for the future of sustainable agriculture. We continue our digital agriculture activities, which we have progressed step by step over the years, in this direction. With the increasing population, the need for food also increases and the climate crisis has negative effects on agriculture. Increasing quality and efficiency in agriculture is only possible with technology and new methods. We first share the technologies and methods we apply in our own agricultural areas, and then with our farmers. Due to the impact of the climate crisis, fresh water resources in the world are decreasing. It is very pleasing that drip irrigation systems are widely used in tomato farming. However, more is needed to provide the right amount of water at the right time to suit the needs of the plant. We are testing artificial intelligence-supported solutions for optimum irrigation on our own Tat Gıda agricultural lands. We want to be a pioneer in this field by disseminating successful results to our farmers. As Tat Gıda, we observed that all our farmers use our renewed mobile application, and we were happy. With Tat Mobile Application, we share information such as weather forecast, satellite image analysis, appropriate pesticide techniques and tractor usage times. At the same time, our farmers can view delivery and contract information from the application. "In addition, for the first time this year, they will be able to learn digitally the delivery and quality information for each vehicle delivered."

“We Want to Attract Our Youth to Agriculture”

Referring to the importance of contract production Veysel Memiş He continued: “We attach great importance to contracted agriculture. Tat Gıda is the first company to initiate the contract farmer practice in tomato farming. We are proud to have achieved such a first. Digitalization in the field makes a big difference in agriculture. For this reason, it is one of our priorities for our producers to monitor their fields digitally. We direct our farmers to use Satellite Technologies to remotely monitor plant health in the field. This year, we are monitoring plant health in a total area of ​​12 thousand decares through satellite image analysis. This year, we are carrying out the Digital Transformation Program, which we started last year, with 3 farmers in 25 regions: Mustafakemalpaşa, Karacabey and Torbalı. For this purpose, we installed digital agricultural stations and camera insect stations in our farmers' fields. It is important to see disease risks early and intervene in time. We use artificial intelligence-supported solutions for this. Last year we used fewer chemicals with 22% fewer active ingredients. We care about practices that protect soil, water, our world and our natural resources. We provide our farmers with information on subjects such as production, agricultural technologies, developments in agriculture, and protection of natural resources. We came together with 100 farmers since last year. We aim to reach 500 farmers by the end of the year and 2026 by 1200. It is very important that young people show interest in agriculture. We want to attract our youth to agriculture, we will organize various trainings for this. We will offer this important opportunity to 150 young people in the first stage. “We aim to increase this number in the future.”

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Speaking at the event Head of Agricultural Marketing Department Ahmet Turan Gürkan Referring to the importance of agriculture for our country; “We provide added value to both the country's economy and the region through agricultural activities. Factors such as water shortage, climate change, the pandemic and some developments in the nearby geography emphasized that we, as a country, need to plan our food supply balance well. Another important issue in the field of agriculture is contract production. We attach importance to expanding contract production and agricultural insurance to prevent fluctuations in the product market and protect both farmers and consumers. We also support the steps taken in this regard. "We thank Tat Gıda for this important event that brings together the current developments and innovations with the producers," he said.

Emrah İnce, Founder of the New Farmer Platform In his speech at the event, he touched upon the benefits of digitalization in agriculture and added that Tat Gıda has taken important steps in digital agriculture.

At the event, which attracted great interest from farmers and guests, Agrovisio, Altıntar, BASF, BASF Nunhems, Bayer, İzmir Agricultural Technology Center (İTTM), Doktar, Ege University, FarmLabs, Koyuncu Tarım Move On, Orgatek, Sabancı University Nanotechnology Research and Application Center (PRESENTATION). ), Syngenta, Tat Gıda, Tekno Kurgu, Teta Teknik Tarım, TOPRAQ, Toros Tarım, Türk Traktör, Türkiye İş Bankası and İmece Mobil took part in the United Genetics stand.

The event ended after the companies that set up stands were presented with plaques for their contributions.

Source: HORECA Trend and Tat Food

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Fairs and Events

Kütahya Porcelain Attracted Attention with Designs Shaping the Tables of the Future at Equiphotel Paris 2024

Kütahya Porselen came together with global industry professionals at the EquipHotel Paris Fair held between 3-7 November 2024. Kütahya Porselen exhibited its innovative and special designs for the HoReCa sector at the event held at the Paris Expo Porte de Versailles fairgrounds and was highly appreciated by the visitors.

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Kütahya Porselen once again showcased its innovative vision and unique designs at the EquipHotel Paris 3, held at the Paris Expo Porte de Versailles between November 7-2024. At the prestigious fair that brought together HoReCa sector professionals, “Let's Shape The Future Together” Welcoming its visitors with the slogan, Kütahya Porcelain received great acclaim with its new collections.

At the fair, Kütahya Porselen presented its innovative collections such as Stone, MoodLine, Panio, Wellington and Bone Pera Banquet, as well as new pieces of the Luz and Soho series produced with the reactive glaze technique, and series of the Kratos collection with different color and pattern options such as Tile Legacy, Casa Blue, Black Ice, Salda, Rust Green to the appreciation of the participants. Taking important steps towards developing new collaboration opportunities through this fair, Kütahya Porselen further reinforced its strong position in the international market.

Special Collections for the HoReCa Sector Were Exhibited at the Fair 

Kütahya Porselen exhibited its collections that perfectly combine functionality and aesthetics at EquipHotel Paris 2024. While the Stone collection stands out with its natural stone-like surface and organic texture, the MoodLine collection attracted great attention with its minimalist lines and striking relief patterns. Offering the modern elegance and simple chic sought by the HoReCa sector, Bone Pera Banquet offers an ideal platform for chefs to showcase their creativity, as well as standing out with its edge breakage guarantee and durability.

Panio, which won the “Excellent Product Design” award in the Kitchen category at the German Design Awards 2024; Wellington, an example of Kütahya Porcelain's innovative work; Luz and Soho, produced with the reactive glaze technique, each piece of which is unique due to the nature of this technique, were also highly appreciated at the fair.

In addition, the Kratos collection's Tile Legacy series, which is decorated with traditional motifs and series with different pattern and color options such as Casa Blue, Black Ice, Salda, Rust Green, which combines the vibrant colors and textures of nature with modern designs, attracted great attention at the fair.

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Kütahya Porcelain Executive Board Member Dr. Tanzer Polat Yılmaz: “Your Aesthetic, Functional and Innovative Designs Were Greatly Appreciated”

Kütahya Porcelain Executive Board Member Dr. Tanzer Polat Yılmaz, in his evaluation of EquipHotel Paris 2024 held in Paris, said, “Our products exhibited at EquipHotel Paris received full marks from visitors. Especially our innovative designs and collections that bring naturalness to tables attracted great attention. This success increases our motivation and enables us to take even stronger steps in the international market. Our biggest goal is to make Kütahya Porcelain an indispensable part of tables around the world with our production power and innovative design ability. The investments we make and the international fairs we attend are important steps towards achieving this goal.”

Source: HORECA TREND and Kütahya Porcelain

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Fairs and Events

Metro Türkiye Celebrated Vegan Week with the Gastronomy Sector

With the motto of “There is room for everyone at the table!”, Metro Turkey responds to the increasing demand for plant-based eating habits such as vegan, vegetarian and flexitarian, which are on the rise all over the world, with hundreds of plant-based products on its shelves, and celebrated World Vegan Week with various events.

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Serving hotels, restaurants and catering companies in our country for 35 years by keeping all kinds of professional kitchen products needed on its shelves. Metro Turkey, continues to support chefs with its wide range of products for different diets that are rapidly becoming widespread today. According to research, the number of people who have adopted a vegan lifestyle in the world has reached 90 million and it is expected that 2025 million people will prefer a vegan diet in 150. These developments also show that it has become a necessity to include vegan and plant-based dishes more in professional kitchens and menus. Advocating for democratization on tables and the development of delicious dishes suitable for all diets, Metro Turkey responds to this need with its wide range of products and carries out pioneering work to create awareness in the sector.

Met with Future Chefs

With the motto “There’s a Place for Everyone at the Table!”, Metro Turkey organized panels in gastronomy departments of universities to encourage more plant-based flavors to be included in restaurant menus during World Vegan Week. In order to raise awareness of this issue among chefs at a young age, Metro Turkey Corporate Communications Manager Dr. Aslı Duran and Gastronometro Instructor Chef Murat İlke Özipek met with gastronomy students. Prof. Dr. Itır Erhart, who was a guest at Bilgi University’s leg of the “Vegan Menus with Metro Turkey” panels, shared her experiences in restaurants as someone who eats vegan, while Bahtiyar Büyükduman, the Executive Chef of Telezzüz, Turkey’s first vegan fine dining restaurant, told students what to look for when creating plant-based recipes at Bahçeşehir University.

Food and Beverage Sector Comes Together in Telezzüz

On November 5, Metro Turkey came together with Telezzüz’s Executive Chef Bahtiyar Büyükduman and organized a special gastronomic experience dinner. Telezzüz’s Executive Chef Bahtiyar Büyükduman, one of the winning chefs and sustainable cuisine ambassadors of the “35 Chefs Under 3” competition organized by Metro Turkey in 2022, prepared a special menu with Metro brand plant-based products. Chef Bahtiyar Büyükduman also drew attention to local, Geographical Indication registered, seasonal products and waste-free cuisine with the menu he prepared.

There's a Place for Everyone at the Table

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Stating that they both develop products and raise awareness in the food and beverage sector in order to fully respond to changing consumer behaviors and demands by respecting all nutritional styles with a responsible business model, Metro Türkiye Corporate Communications Manager Dr. Aslı Duran“While the world’s dietary habits are changing rapidly, different dietary preferences such as vegan, vegetarian, flexitarian, pescatarian are also increasing rapidly. One of the biggest challenges consumers face is finding delicious and original dishes that suit their dietary style in restaurants. As we have been for 35 years, we are focusing on making this need more visible with our vision of being the closest business partner of the food and beverage sector during this transformation; we are trying to inspire the sector with both our wide range of products and the recipes we create. In order to create awareness on this issue and to explain the importance of developing menus with plant-based products, we celebrated Vegan Week by coming together with a wide audience from academia to chefs, from media to experts in the field with different events. As Metro Turkey, we will continue to develop innovative products for different dietary types and inspire our chefs. Because for us, ‘There is a Place for Everyone at the Table’” he said.

Met with Industry Professionals

Metro Turkey, which also brought Vegan Week events to Gastronometro, which it launched approximately 10 years ago as Turkey's first gastronomy discovery platform, hosted the leading chefs and business owners of the sector. In the event where special plant-based recipes prepared by Gastronometro chefs were presented, Metro branded products for different diets were introduced to the food and beverage sector, and inspiring solutions regarding vegan menus were shared.

Expanded its Product Portfolio with Fine Life Fermented Cashew Beverage

Metro Turkey’s vegan product range on its shelves includes hundreds of food and non-food products, from plant-based lahmacun, içli köfte, and ready-made meal solutions such as meze to food products such as milk, mayonnaise, and pasta, and cleaning products such as softeners, degreasers, and shampoos. Metro Turkey has recently added Fine Life Fermented Cashew Beverage, developed as an alternative to ayran, to its Metro branded product portfolio, which it continuously expands with innovative varieties. Fine Life Fermented Cashew Beverage, which stands out for not containing additives, preservatives, or gluten, contains 27% cashew nuts, salt, and various probiotics.

Source: HORECA TREND and Metro Türkiye

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Fairs and Events

Porland Made a Difference with its “Sustainable Stand” Design at FHA HoReCa Singapore Fair

Porland, one of Turkey’s innovative porcelain manufacturers, took its place at the FHA HoReCa Singapore Fair held between October 22-25 with its newest collections. The brand, which introduced its innovative designs such as Funky and Pinky aimed at the end user, as well as HoReCa products, held bilateral contacts with porcelain manufacturers operating in the Asian market. It was awarded a certificate for “improving the environmental impact of stand design and complying with sustainable standards” within the scope of the Better Stands Program, which aims to popularize the use of sustainable stands at fairs by Informa Markets.

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Bringing elegance to world table culture with nearly half a century of experience. Portland, held at the Singapore Expo Centre from 22-25 October FHA HoReCa Singapore Expo. The brand, which exhibited its HoReCa collections with a wide range of products at the fair, introduced its Funky and Pinky collections designed for the end user. At the fair, where more than 45 thousand sector professionals participated, the greatest interest in Porland products came from participants from Singapore, Malaysia, Japan and India.

“HoReCa Market is Undergoing a Significant Transformation with Latest Technologies”

Noting that the HoReCa market has undergone a significant transformation with the adoption of the latest technologies, Porland Board Member İmge Pamukçu, made the following assessment on the subject: “While the rising trend in the food, beverage and accommodation sector directly affects the HoReCa market, the increasing demands for sustainable and environmentally friendly, minimalist, functional and flexible designs also increase the dynamism of the sector. These development factors in the market also find their place in our designs. We develop products suitable for different themes and concepts with our aesthetic and functional designs, and thanks to this flexibility, we can appeal to different businesses.”

“We Established Strong Business Connections at the FHA HoReCa Singapore Fair”

Stating that the FHA HoReCa Singapore Fair also offers the opportunity to discover the latest trends in the global market, follow new product launches and experience the latest technologies, Cotton Man, stated that they had the opportunity to establish direct communication with the Asian market and porcelain manufacturers in the region through the fair. Stating that the fair also brought about strong business connections, Pamukçu said, “During the fair, we established close contact with restaurants, cafes and hotels, which are end users. Within the scope of the Better Stands Program, where 11 important stakeholders in the fair sector came together and aimed to popularize the use of sustainable stands, our stand received a certificate for ‘improving the environmental impact of stand design and complying with sustainable standards’. This attracted great attention from Asian distributors and our potential target audience. We had a very successful fair where we demonstrated the power of our brand with both the new business connections we established and our innovative designs, while bringing a new perspective to our international activities.” 

About Portland

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Porland, a sector giant in porcelain production, which started in 1976 as a modest glassware store with the desire to beautify living spaces and has come to the present day with the same passion, designs the purest materials in the most aesthetic forms with the inspiration it receives from nature. Porland, which produces approximately 300 million pieces per year in its production facilities with an area of ​​10 thousand square meters in Bilecik and 70 thousand square meters in Gebze, exports 65 percent of its production. In addition to its 32 stores and more than 200 sales points in Turkey, Porland meets the needs of both the gastronomy and home sectors with more than 4 thousand product varieties in more than 30 countries on 20 continents. Porland, which attended the GIA (Global Innovation Awards) award ceremony organized by the IHA Fair in America in 2019, received the Global Honoree 2019 award.

Source: HORECA TREND and Porland

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