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Barry Callebaut Türkiye Introduced the Future of Chocolate at 'The Future of Indulgence' Event

Barry Callebaut Turkey hosted an event discussing how consumer needs are changing and how to direct this change. Defining three different consumer types according to changing consumer attitudes, Barry Callebaut also shared how consumers transition between these different attitudes at the event.

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  • Barry Callebaut held The Future of Indulgence event at Chocolate Academy Istanbul.
  • The company hosted more than 80 industrial customers at the event.
  • Consumer attitudes towards life have changed dramatically with Covid-19 and its acceleration of transformations already underway.
  • Officials from Barry Callebaut Turkey and Global shared the attitudes of three main consumer types at the Future of Indulgence event, namely "those seeking conscious pleasure, healthy pleasure and intense pleasure", depending on these changing consumer trends.
  • Barry Callebaut also gave information about how to appeal to all three consumer types with its wide product range.

Barry Callebaut, a world leader in the chocolate and cocoa industry with over 175 years of experience, held The Future of Indulgence event at Chocolate Academy Istanbul. More than 80 industrial customers were hosted by Barry Callebaut's TIGA Region General Manager Ahmet Turgut, Regional Marketing Director Anuj Pachauri, Customer Experience and Digital Marketing Manager Milana Mosurovic, TIGA Region Marketing Director Dilşad Taşkın, Global Marketing Analysis Manager Agnese Acciarri. took.

Barry Callebaut TIGA Region General Manager Ahmet Turgut He made the following statements: “Consumers' attitudes towards life have changed greatly in recent years. This change also shapes the future of chocolate passion. As Barry Callebaut, we work to understand this change and offer our customers solutions to adapt to this change. 'The Future Of Indulgence' event is also a part of our work. Today, consumers expect more from the products and brands they buy and consume. This change has a significant impact on shaping the future of chocolate passion. At this event, we discussed the changing attitudes of consumers and how these attitudes affect the chocolate industry. “We also advised our customers on how to keep up with this change.”

Three main consumer types that emerged depending on changing consumer trends were also discussed at the event. Each type of consumer has different motivations and priorities.

Consumers who want intense pleasure enjoy living every moment of life to the fullest, celebrating special moments and having intense experiences. These consumers are looking for an extraordinary, multi-sensory and festive chocolate experience, and chocolate is a feast for the eyes and palate.

Consumers who pursue Conscious Joy live a symbiotic life and adopt a healthy and sustainable lifestyle. Because they care about the environmental and social impacts of the products they buy and the choices they make, they want a chocolate that is delicious as well as good for both themselves and the planet. They choose chocolate that is physically and mentally healthy, fair and sustainable.

Those looking for healthy pleasure prefer healthy flavors such as fortified and functional chocolates. So they are looking for chocolates and snacks that have a positive effect on their health.

Underlining that the same person can exhibit different attitudes towards life depending on the events he experiences or the people he is with, regarding these three consumer types, Ahmet Turgut continued: “For example, when a person has moments of celebration, he or she becomes 'those who celebrate life', and at other times, 'those who live consciously' or They may also be among those who 'live a symbiotic life' when they want to protect the environment and others. Today, we also shared with our customers how consumers transition between these different attitudes in order to ensure consumer satisfaction. Although Intense Pleasure and intense chocolate pleasure have always been among the trends, we expect consumers to change shape with their tendency towards conscious consumption and the Conscious Pleasure trend to expand in the field of chocolate as well. At the same time, Healthy Enjoyment is definitely a trend to follow in the chocolate and confectionery segment in the coming years.”

About Barry Callebaut Group (www.barry-callebaut.com):

With annual sales of approximately CHF 2022 billion (EUR 23 billion / $8,5 billion) in the 8,7/9,5 financial year, Zurich-based Barry Callebaut Group will be responsible for the sourcing and processing of cocoa beans and the finest chocolates, including chocolate fillings, toppings and mixes. It is the world's leading producer of high quality chocolate and cocoa products. Operating from 66 production sites worldwide, the Group employs a diverse and dedicated global workforce of more than 13.000 people.

Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisan and professional chocolate users such as chocolate makers, pastry chefs, bakers, hotels, restaurants and catering companies. Global brands that meet the specific needs of these gourmet customers Callebaut® and Cocoa Barry®, Carma® and the ornament expert Mona Lisa®.

Barry Callebaut Group is committed to making sustainable chocolate the norm to ensure the cocoa supply of the future and improve growers' livelihoods. Cocoa Horizons FoundationIt supports 's goal of creating a sustainable cocoa and chocolate future.

Source: HORECA Trend and Barry Callebaut Group

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Chocolate

Confectioner Cafer Erol's Traditional Milk Desserts on Summer Tables

Şekerci Cafer Erol brings all traditional milk desserts, especially buffalo milk kazandibi, which he enriches with modern touches, to the cooling tables of the summer months. The 218-year journey of the flavors that leave a mark on the palate with their unique consistency and lightness also leaves unforgettable traces in the memory.

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ŞEKERCİ CAFER EROLwelcomes the summer season with a feast with its traditional milk desserts, which it masters. It enriches traditional recipes with modern touches. It decorates summer tables with its desserts and refreshing flavors.

Prepared with traditional methods, natural ingredients and modern touches, Şekerci Cafer Erol's milk desserts accompany the joyful conversations of summer tables with their taste and elegance.

From 1807 to 2025 From Yesterday to Today From Traditional to Modern A Delicious Journey

The buffalo milk kazandibi, which stands out with its caramelized sugar and the flavor of buffalo milk, meets plain ice cream on summer tables. Chicken breast with a unique texture that lingers on the palate, baked rice pudding that draws attention with its naturalness, fig pudding that catches the eye with its thick consistency and mastic pudding that attracts attention with its delicious flavor as well as its fragrant flavor, accompany the excitement of outdoor tables with taste.

These light and delicious desserts, which you can choose to have with your coffee or tea at any time of the day, continue to be among the pleasant and elegant options on the lists of summer invitations.

ŞEKERCİ CAFER EROL It brings the past and the present together with its recipes, traditional methods and modern touches passed down from generation to generation.

Source: HORECA TREND and Confectioner Cafer Erol

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Chocolate

Special Flavors for Eid al-Adha from Ülker

Ülker meets consumers during Eid al-Adha with 71 chocolate and confectionery products enriched with innovation.

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Türkiye's leading food brand Ülker welcomes Eid al-Adha with 36 types of chocolate and 35 types of candy. The products, prepared as both treats and gifts, took their place on the shelves with their renewed packaging and striking flavors.

Kabakçı: We consolidated our leadership by reaching a turnover share of 3,6% with a +36,2 point increase during the last Ramadan Feast  

Ülker Chief Marketing Officer (CMO) Mustafa Kabakçı, He emphasized that they have welcomed every holiday with innovations from past to present. Kabakçı stated that they are the leader in the gift and treat chocolate-candy market in terms of both turnover and tonnage according to the IPSOS HTP market data for the 2025 Ramadan Holiday and said:

“During the last Ramadan Feast, the gift and treat chocolate and candy market in Türkiye reached 6.8 billion TL in turnover and 22 thousand tons in tonnage. As Ülker, we are happy to be a pioneer in this market with a 36,2% turnover share and we thank our consumers for choosing us. Those who want to share delicious moments with their loved ones during the feast will be able to easily shop through digital sales channels this year as well.”

“Crispy Kadayif and Whole Pistachio” on the shelves of Ülker Ece

Inspired by the kadayıf and pistachio chocolate trend and popular during the Ramadan Feast, the “Crispy Kadayıf and Whole Pistachio” milk chocolate is now available to consumers under the Ülker Ece label. Adding options such as “Dark Chocolate Covered Salted Almond” and “Cherry Bitter” to the existing “Biscuit” and “Hazelnut” milk dragee varieties, Ülker offers a different alternative to those looking for something different in snacks. Prepared as a gift, Ülker Buklet Milk Bitter is available to consumers in a special 420-gram box. Ülker Select, which is shaped like a seashell with hazelnut cream filling and milk and white chocolate, draws attention with its elegant box design with a self-string.

Special for the holiday: “Soda” Flavored Bonbon Filled Candy

Ülker is also adding color to the Eid al-Adha with new flavors in the candy category. The “Soda” flavored filled candy in the new “Bonbon Extra” series is among Ülker’s holiday flavors. The other two new flavors in the series, Mango & Peach and Lemonade & Forest Fruits, are also among the most striking products of this holiday.

Ülker's fruit-flavored soft candy Lokumcuk is on the shelves this time with its 600-gram gift box, with its content consisting of a mixture of lemon, apple, tangerine and blackberry...

Recommendations to consumers about complimentary chocolates and confectionery:

  • The storage conditions of holiday chocolates and candies are also very important. Treats should be stored at room temperature below 30 degrees, in a cool environment away from sunlight. 
  • Chocolate packaging is an important element in preserving the beauty of the product and the eating experience. The packaging should close and wrap the product very well, preventing exposure to air and light. 
  • The cocoa butter found in chocolate has a very special and delicate crystal structure, so it is important to store it in a cool, heat-free and moisture-free environment at 18-22 degrees. It should not be stored in the refrigerator.

2025 Ramadan Feast Gift & Treat Chocolate and Confectionery Consumption Distribution

Chocolate Consumption

  • Marmara Region – ranked first with 32%.
  • Central Anatolia Region – second with 18%.
  • Eastern and Southeastern Anatolia Regions – in third place with 17%.

Confectionery Consumption

  • Eastern and Southeastern Anatolia Regions – ranked first with 30%.
  • Marmara Region – second place with 24%.
  • Central Anatolia Region – ranked third with 16%.

Source: HORECA TREND and Ulker

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Chocolate

What Should We Pay Attention to When Buying Chocolate? What Should the Storage Conditions Be?

Chocolate is a strong alternative for consumers who want to make sweet surprises for their loved ones as the new year approaches. Experts say that the first thing to consider when buying chocolate is the “reliable products” element, and they also emphasize the importance of creating correct storage conditions.

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Chocolate, which is indispensable for special days, is also at the top of consumers’ gift preferences as the new year approaches. Chocolate, which is frequently preferred for both individual and corporate gifts, increases in consumption during times like New Year’s. Chocolate, which is given to loved ones as a New Year’s gift and is also at the top of corporate gifts, is sometimes not consumed immediately and is seen as a treat and is tried to be preserved for a long time. Experts say that if chocolate is not to be consumed immediately, especially if it is to be presented as a gift or treat, a careful choice should be made when purchasing it and its storage conditions should be taken into consideration. 

“Attractive, Fancy Packaging Should Not Mislead Consumers”

Experts list the factors to be considered when buying and storing chocolate, which is frequently preferred with the New Year just around the corner, and state that packaging and decorations can be misleading, and that first of all, the production date of the chocolate must be checked.

With over 20 years of experience in the sector, standing out with the chocolates and candies made with traditional methods Food Engineer Yeşim Tekin, founder of Sial Chocolate, made warnings regarding the quality, shelf life and storage conditions of chocolate.

Tekin, who said that pure chocolate has a long shelf life, but the filling materials used in it can shorten this period, said, “A good, fresh chocolate has a bright color and a perfect texture. If there is deterioration in its color and texture, that chocolate probably has not been stored under the right storage conditions or has been kept for too long. The filling materials used can sometimes shorten the shelf life depending on their content. That's why we especially pay attention to its nutritional value. “We use natural filling materials such as tahini, nuts and dried fruits, which increase the quality and nutritional value of the chocolate and extend its shelf life,” he said.

“It is both nutritious and long-lasting with tahini, nuts and dried fruit instead of cream and similar filling materials.”

Tekin stated that when filling materials containing cream are used in chocolate, the shelf life is reduced to 15 days.If you use pure chocolate, it is very rare for it to spoil, when plain chocolate is used, it can be stored for more than 1 year. However, this is not the case with filled chocolates. Especially if a filling material containing cream is used, the shelf life of that chocolate is reduced to 15 days. Therefore, we do not prefer creamy fillings. Because we can store it under the right storage conditions in our facility, we also write the recommended consumption date inside the chocolate box. However, sometimes the consumer may overlook the expiration date of the chocolate they buy. In order for consumers not to experience any problems, we do not prefer creamy fillings. Therefore, we prefer products with nuts and dried fruits a little more.”

“Storage Conditions Are Important…”

Tekin, who drew attention to the importance of preserving chocolate under correct storage conditions, made the following warnings:

“Chocolate should be stored in an environment that will not absorb moisture, at room temperature. The ideal temperature for chocolate is between 18-20 degrees. If there is a cream filling in the chocolate, it should be stored in a much colder environment. In addition to all this, chocolate is very sensitive to odor, it should not be in an environment with odor. For example, if it is stored in a place with a very strong coffee smell, it will directly absorb that coffee smell. Chocolate in a wooden box should not be preferred, because it will immediately absorb the smell of the wood. Similarly, the same problem can be experienced in unventilated packages. Smell, moisture and light are the biggest factors when storing chocolate.”

Tekin also touched on the points to be considered when buying chocolate, “It is absolutely necessary to buy chocolate from reliable places. Consumers need to pay attention to the quality of the raw material and whether the material used in it is natural or not. The quality of the chocolate is very important… Because To reduce costs, different powders can be used instead of cocoa powder or different oils can be used instead of cocoa butter." said. 

Source: HORECA TREND and Sial Chocolate

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