Dimes Cool: Always More Than It Seems

Innovative beverage company DİMES continues its collaboration with Mert Ramazan Demir for its new generation product, DİMES COOL Lime Mix. In its new campaign, DİMES incorporates artificial intelligence, a current trend, into the advertising world with its unique perspective and communication style. The campaign film presents AI experiences and real-life experiences as a whole; while focusing on the possibilities and world of artificial intelligence, it also underlines the importance of human emotions. The film conveys the message that reality, living, and feeling are "more than meets the eye."

DİMES realized its campaign strategy in two stages, with its unconventional, groundbreaking approach to artificial intelligence. Before the main film, it published a teaser prepared with the Artificial Intelligence model trained for this campaign, creating the environment that would enable its consumers to make a choice between reality and artificial intelligence and demand the truth. Just a day later, he released his main film, which underlines that the truth is "more than it seems." The interactions of consumers who want authenticity with DİMES went viral on social media. The new film of the DİMES COOL, More Than It Looks campaign has been released on digital platforms and TV.

DİMES, the innovative beverage brand that embraces innovation and the future, continues to listen to young consumers and touch young people's lives with new experiences.

DİMES's new campaign, prepared in collaboration with Reklamania Creative, contains more than meets the eye, as always. In the new movie of the campaign, Artificial Intelligence, which has an increasingly important place in our lives, is also depicted with the brand's unique perspective and language. DİMES continues its collaboration with Mert Ramazan Demir, who has won the hearts of his fans. In the movie that makes you feel like summer, Mert Ramazan Demir appears on the screen with an Artificial Intelligence avatar specially created for this campaign. Artificial Intelligence experiences and real experiences are presented together at different moments in the film; The message of living the truth and feeling the most natural emotions together is more than what meets the eye.

With its original approach and communication language, DİMES displayed a completely different perspective as always with its new "More Than It Seems" campaign. On the one hand, it is a brand that is young enough to put artificial intelligence on its agenda and implement it and can follow the world closely; On the other hand, it managed to bring together the reality that is the basis of the main brand strategy, from a perspective that has not been seen before, by leaving behind human life, a technology that is intended to be used by everyone everywhere.

Stating that DİMES COOL Lime Mix, which attracted the intense attention of Generation Z by offering "More Than It Looks", has achieved great success, DİMES Marketing Director Merve Keten said, "DİMES COOL Lime Mix allows people to prepare the flavor they want, is economical and creates less packaging waste." It has turned into a new generation trend for young people. Our relationship with Mert Ramazan Demir, whom we all love very much, continues. Reality is very important for both us and young people, reality is always more than it seems. We look at Artificial Intelligence, which has a place in our lives, with our own unique perspective; We say that enjoying real experiences, real emotions, real moments together is more than it seems. We discussed artificial intelligence with a game-changing perspective. In our teaser film, we gave the impression that the entire campaign was prepared with Artificial Intelligence, triggering consumers to want the truth. "The interactions of our consumers who want reality with DİMES went viral on social media, and we released the movie based on reality the next day," he said.

DİMES Marketing Director Merve Keten continued: “Once again, we listened to young people, and once again, we are speaking to them from their perspective. In addition to our groundbreaking approach to Artificial Intelligence, we are offering young people a sugar-free version of DİMES COOL Lime Mix, their favorite drink, and DİMES COOL with watermelon, offering more than meets the eye.”

Source: HORECA Trend and DİMES