PanPan Flour, which sets out with the approach that flour requires expertise, that the secret of taste is the selection of products suitable for its intended use, and that everyone can reach the right taste with the right flour used, is rapidly expanding its product group. PanPan Flour, which changes consumption habits in kitchens with its high quality and delicious flour options suitable for needs, brings together the taste of white flour with the healthy and nutritious content of wheat for the first time in Turkey. “Healthy Flour” It meets the needs of consumers in this field with its category. Flour varieties developed with an R&D investment of 5 million TL are prepared using the most qualified and pure wheat produced from local ancestral seeds. “White Whole Wheat Flour”, “All-Purpose Flour with High Fiber” ve “High Protein All-Purpose Flour” There are three different types of flour including “Healthy Flour” It is very easy to prepare both healthy and delicious recipes with the group... PanPan Flour, which is preparing to add gluten-free flour to its product family in the near future, continues to make a difference in taste with its special flour types produced in accordance with the needs and intended use of consumers. The brand has established strong penetration, including online channels and all major markets.  aims to be Turkey's leading brand in the packaged flour market. PanPan Un pointed out the size of the flour market by stating that approximately 8 million tons of flour is consumed annually in Turkey; aims for rapid growth with its new product group. The brand aims for 10% of the consumer product group turnover and 20% of the profitability to come from the "Healthy Product" portfolio. 

Türkiye Meets the Healthy Taste of White Flour…

With PanPan Un, which continues its work in line with the right market, the right product and demand,  “The first flour in Turkey that considers the health of the consumer” takes its place in kitchens. PanPan Flour, which combines the indispensable taste of white flour with the healthy and nutritious content of wheat, says:“Healthy Flour” It aims to contribute to the healthy nutrition of consumers with its category. PanPan, “White Whole Wheat Flour” The indispensable taste of white flour is complemented by the healthy and nutritious content of wheat. Flour, produced by grinding 97% of wheat grain with special whole grain technology, preserves all the nutrition and taste of wheat. Produced by making white flour more nutritious with natural wheat fibers. “All-Purpose Flour with High Fiber”It contains 10 times more fiber than regular white flour. It also stands out for being both nutritious and easy to digest. Produced for those who make sports and healthy eating a lifestyle. “High Protein All-Purpose Flour” It has 41% lower carbohydrate content compared to white flour. Flour, which contains 100 grams of high protein from plant sources in 35 grams, makes it easier to continue an active life with 5 times more fiber.  Panpan Un, which prioritizes environmental and social responsibility awareness when developing products, also supports vegetable protein consumption with "High Protein Flour".  The brand draws attention to the use of plant protein sources that create less environmental impact than animal sources; By reducing emissions, it contributes to sustainable nutrition and reduction of environmental pollution. 

“We broke new ground in the sector with our Healthy Flour Category…”

Doruk Un, one of Turkey's largest wheat flour producers and exporters, stands out as the only flour producer that develops its own wheat. The brand, which entered the consumer market with PanPan Flour, aims to increase its power and become one of the leading brands in the sector. Stating that they have broken new ground by introducing healthy white flour to consumers with their new product group. Doruk Un Deputy General Manager Ozan Türk, “We are experiencing serious growth with our specially packaged flour varieties tailored to the intended use and needs, which we have prepared by focusing on changing consumer behavior in the retail flour market. We continue to meet the needs of each consumer in the best way by increasing our product diversity day by day. Flour and bakery products have an important place in the lives of Turkish people. Consumers love the taste of white flour, but they also want to eat healthy. Especially in recent years, while the awareness of healthy nutrition is increasing day by day, consumption habits are also changing accordingly. However, despite this, many consumers cannot give up the taste of white flour and only 5% of flour consumption in our country is whole wheat flour.  As PanPan, "Is white flour healthier?" As a result of our studies based on the question, we brought together the taste of white flour with the healthy content of wheat with the "Healthy Flour" category that we added to the product group. Thus, by breaking new ground in the sector, we developed the first flour in Turkey that considers the health of consumers. Our “Healthy Flour” category includes healthy, high-fiber and highly nutritious flour varieties produced from local ancestral seeds. In this way, it is now very easy to prepare delicious and healthy recipes. We will add joy to our consumers' diets by offering them both delicious and healthy flour alternatives. “We will continue to strengthen our position in the sector with our innovative products and our “farm to table” value chain approach.” said.

Panpan Un Aims to Become One of the Three Biggest Brands in the Packaged Flour Market

Doruk Un, one of Turkey's three largest brands in the field of wheat and wheat-based products, exports to 41 countries. The brand, which entered the consumer market with PanPan Flour, aims to increase its power and become one of the leading brands in the sector. The brand, which acts with a customer and demand-oriented service-product approach and develops product types with different qualities and qualities according to market and customer expectations, combines its years of experience and the knowledge it has gained from the production of flour suitable for its intended use in PanPan Flour. Doruk Un Chairman and CEO Gürsel Erbap said, “We are experiencing significant growth in the retail flour market with our packaged flour varieties specific to their intended use, where we focus on changing consumer behavior. We aim to increase tonnage by 2024% in the domestic market with the PanPan brand in 56. We strengthened our penetration significantly in the first quarter of 2024 and completed our agreements with national chains and online channels. As Panpan Un, we have always created innovative products by taking into consideration the needs of consumers. We believe that our products in the Healthy Flour category, which we added to our product group, will be in high demand. In this way, we think that we will further increase our market share in the sector.  With the marketing investments we will make for the PanPan packaged flour category, we aim to reach an annual tonnage of more than 5 tons within 50.000 years and become one of the 3 largest packaged flour brands in Turkey. In a sense, we reveal our social responsibility approach with this product group." dedicate. 

Doruk Un has a strong place in the Turkish economy with its annual wheat crushing capacity of 438 thousand tons, annual flour production of 350 thousand tons, wheat capacity of 60 thousand tons, 20 thousand m2 advanced technology facility, and sales & distribution network that expands every year. The brand, which acts with a customer and demand-oriented service-product approach and develops product types with different qualities and qualities according to market and customer expectations, combines its years of experience and the knowledge it has gained from the production of flour suitable for its intended use in PanPan Flour. 

Flour Types Specific to Needs and Purposes of Use 

PanPan Un, which has started to take its place in national-local markets and online sales channels with the slogan 'Flour for every taste is different', reveals its expertise with special flour types produced from different wheat in accordance with the needs and intended use of consumers. By focusing on changing consumption habits from the past, “Each flavor has its own flour.PanPan Un, which sets out from the approach of "" and develops flour types suitable for its intended use, constantly improves its product range by making R&D investments with an innovation-oriented production approach. Doruk Un, Turkey's only flour producer that develops its own seeds, Packages prepared with rich wheat mixtures and special blending recipes under the PanPan brand offer high quality and delicious flour options for domestic use with 1 kg, 2 kg and 5 kg packaging alternatives. PanPan Flour has 4 different product groups: whole wheat flour, special purpose plain cake flour, special purpose baklava-pastry flour and multi-purpose wheat flour.  Brand, With the aim of creating alternative tastes with new products and making a difference in the market with these tastes; In addition to products that will combine the taste of white flour with the health of wheat for the first time in Turkey, it also continues to work on flour types such as gluten-free flour. The brand also supports professionals in many hotel and restaurant kitchens to create special flavors with different types of flour under the PanPan brand on the HoReCa channel. 

Source: HORECA Trend and Panpan Flour