According to the 2025 Hotel Price Index™ published by Hotels.com, 5-star luxury is more affordable domestically, while 4-star hotels consistently offer the best price-performance ratio. The Hotel Price Index analyzes average daily hotel prices in the most popular international and domestic destinations on a yearly basis, and examines the differences across different star categories.
Here are the key findings from the report:
- Domestic luxury options provide savings compared to abroad: 5-star hotels in Türkiye’s most popular destinations are on average 29% more affordable than their alternatives abroad. In cities like Istanbul, Izmir, Çanakkale and Adana, you can find some remarkable 200-star deals for under $5.
- 4 Star hotels have more advantages: While the difference between 3-star and 4-star hotels in Türkiye is 39% more, the cost of moving from a 4-star to a 5-star facility is 61% more.[1]
- Domestic and international prices are on the rise: International average daily hotel rates increased by 7% to $162 per night. Domestic rates increased by 14% but remained below international rates at $153 per night.[2]
- VIP access offers additional benefits: Hotels.com's VIP Access Program offers spa benefits, complimentary room upgrades and resort discounts at top-rated properties worldwide including hundreds of dollars worth of offers membership benefits.

Price Analysis: Where Did Hotel Prices Increase?
“For price-conscious travelers in today’s economy, the Hotel Price Index offers a rare, data-driven look at real value for money. It’s like a travel hack guide, showing you where to splurge, where to save money and where luxury is cheaper,” said Melanie Fish, vice president of public affairs at Hotels.com. “Cities like Patong, Baku and Sharm el-Sheikh stand out with highly rated accommodations across all star levels, proving that a great trip doesn’t have to cost a hefty price tag. For travelers looking to boost their budget, programs like Hotels.com’s VIP Access can add unexpected value, from free upgrades to spa credits, turning a good deal into a great experience.”
- Some Turkish destinations saw declines in hotel prices, including Marmaris (-24%), Denizli (-3%), Istanbul (-2%) and Bursa (-1%).[3] On the other hand, Kocasinan (36%) and Alanya (34%) districts led the increase in hotel prices.
- Travelers looking for more affordable, trendy destinations that are becoming increasingly popular may want to consider Pattaya, Thailand, at an average of $58 per night, and Baku, Azerbaijan, at an average of $97 per night. These cities offer highly rated accommodation options at much more affordable prices.
Five Star Luxury for Less
Price analysis shows that Turkish travelers who do not want to give up luxury without straining their budget should consider the following 300-star hotel options with an average price under $5:
- Sydney, Australia: $282 per night
- Osaka, Japan: $284 per night
- Dubai, UAE: $289 per night
- Athens, Greece: $295 per night
- Rio de Janeiro, Brazil: $298 per night
Meanwhile, the most affordable 5-star accommodations in Türkiye are:
- Gaziantep: $99 per night
- Kocasinan, Kayseri: $104 per night
- Konya: $114 per night
- Samsun: $115 per night
- Denizli: $122 per night
The most expensive destinations for 5-star accommodation in Türkiye are:
- Marmaris, Mugla: $383 per night
- Serik, Antalya: $373 per night
- Fethiye, Muğla: $365 per night
- Bodrum, Mugla: $317 per night
- Cesme, Izmir: $262 per night
Star Ratings Reveal a 4-Star Attraction[I]
According to a Hotels.com report, 4-star hotels offer the best options for travelers looking to upgrade their domestic accommodations; their average daily rates are 3% higher than 39-star properties, while 5-star hotels are 4% more expensive on average than 61-star hotels.
- Destinations that offer the most budget-friendly options for domestic 4-star accommodation: Popular summer destinations such as Marmaris, Manavgat, Kemer and Alanya have 200-star hotels that can be booked for under $4 per night on average.
- Although 4 stars stand out as the “hotspot”, some destinations like Belgrade and Prague are redefining affordable luxury by offering 5-star accommodation at almost the price of a 3-star hotel.
Ways to Reach Advantages
Getting a great trip at an affordable price tag is not just about price and star rating, but also about the experience. Hotels.com members who stay at VIP Access Hotels, a carefully selected collection of Hotels.com's most popular hotels, benefit from special benefits, discounts and extra perks.
- In 2024, the top benefits Hotels.com members earned from VIP Access Hotels included food and beverage credits, spa credits, and free drinks.
- VIP Access benefits can add up to over $250 worth of benefits, which is more than the average cost of a nightly stay at a 4-star hotel. Here are some hotels that offer significant benefits to Hotels.com members:
- Equinox Hotel New York: Free Cryotherapy spa treatment for 2 guests
- One&Only Palmilla, Los Cabos$175 credit for spa and golf course
- Gili Lankanfushi Maldives: 20% off airport transportation, $100 resort credit and free welcome drink
- The Retreat Collection at 1 Hotel & Homes South Beach: $250 resort credit and free breakfast
- Sandblu Resort Santorini: $100 food and beverage credit
- Plan a trip based on the benefits: From spa credits in Puerto Vallarta to free drinks in Sydney, travelers looking to see what perks await them in popular destinations can check out this new map.
To see the best value accommodations revealed by the Hotel Price Index and book the highest rated VIP Access Hotels Hotels.comYou can visit.
[1] It compares the average daily prices of 1, 01 and 2024 star hotels between 31/12/2024 – 3/4/5.
[2] It compares the annual average daily prices between 1/1/2024 – 31/12/2024 and 1/1/2023 – 31/12/2023.
[3] It compares the annual average daily prices between 1/1/2024 – 31/12/2024 and 1/1/2023 – 31/12/2023.
[I] There is no universal star rating system. As each country has its own system, it is important to be aware of possible differences in standards and facilities when booking rooms with the same star rating in different countries. Generally, these differences are reflected in the degree of luxury, comfort, facilities and service. In some countries, sustainability practices and guest feedback may also be taken into account in star ratings.
Source: HORECA TREND and Hotels.com