NESCAFÉ, Türkiye’s most beloved coffee house, continues to support art with its NESCAFÉ Gold brand. Having carried out the “This Cup Supports Art” project in collaboration with İstanbul Modern last year to reach more people with the digital productions of young artists, NESCAFÉ Gold is taking its work in this field one step further. Having implemented the “On the Path to Art” project prepared by İstanbul Modern in 2025 in collaboration with Migros, NESCAFÉ Gold has rolled up its sleeves to support the professional development of a total of 4 fine arts graduates in 100 different cities. Within the scope of the “This Cup Supports Art” project that removes borders, a total of 100 participants from Nevşehir, Mardin, Trabzon and Van will participate in face-to-face and online workshops. At the end of the project, participants will also be entitled to receive a participation certificate approved by İstanbul Modern.

Trainings Completed in Nevşehir and Mardin 

In the project where the development of the participants is supported with online training programs, the first of the face-to-face trainings was held in Nevşehir. The participants benefited from the 2-day “Human Impact” workshop with Prof. Necla Rüzgâr. At the Mardin stop of the project, the 2-day “Authentic Subject” workshop was held with Sabire Susuz. The participants had the opportunity to investigate and interpret the border between freedoms and interventions in the trainings.

NESCAFÉ Gold Part of the Journey of Inspiration, Production and Art 

Speaking about the project, Nestlé Turkey Beverages Business Unit General Manager Hüseyin Necdet Kalkan said, “As NESCAFÉ Gold, we accompany life with our coffee, and we believe that coffee is always intertwined with inspiration, production and art. With this belief, we continue to strengthen our steps on our artistic journey. Following our ‘This Cup Supports Art’ project, where we support young artists in digital production, and the ‘Timeless Curiosities’ exhibition that we sponsored, we took our project one step further. This year, we are happy to be able to offer artists from all over Türkiye the opportunity to deeply explore art culture.” Explaining that they have reached halfway through the project’s goal, Kalkan said, “We completed it with pleasure in Nevşehir and Mardin. It is very valuable for us to support the productions of young artists and contribute to their progress on their artistic paths. We cannot wait to meet with participants in new cities.”  

We Wanted to Contribute to Equal Opportunities in Art Education 

Drawing attention to the fact that the program offers a valuable opportunity for the development of the participants, Istanbul Modern Education and Social Projects Director Neslihan Varol said, “As a museum, we wanted to extend the art education opportunities we offer in Istanbul outside of Istanbul in order to contribute to equal opportunities. We hope to support the professional development of young people who graduate from fine arts departments and want to continue their careers by offering them sharing-oriented learning experiences.”

NESCAFÉ Gold Becomes Arbitrary Support 

Migros FMCG Food Marketing Director Caner Yaman said, “The On the Road to Art project is very valuable in terms of supporting our young artists. As a continuation of the project we started with NESCAFÉ Gold last year and carried out in collaboration with Istanbul Modern, this time, 100 young artists from various cities will receive art training. We will support these trainings with every NESCAFÉ Gold product purchased from our Migros stores and Migros application. We would like to thank everyone who contributed to the project and all our customers who contributed to this project by purchasing NESCAFÉ Gold.”

Istanbul Modern will continue its art journey in collaboration with NESCAFÉ Gold and Migros in Trabzon in May and Van in June.

Source: HORECA TREND and NESCAFÉ

Nespresso unveils mysterious coffee heist with global brand ambassador George Clooney.

Nespresso is making a mysterious entrance into the new year with its global brand ambassador George Clooney, who returns to the screens as “Detective George.” George Clooney is accompanied by Eva Longoria, Camille Cottin and Kim Go Eun in the new commercial. The campaign, which emphasizes Nespresso’s unique coffee experience, offers an entertaining detective story.

The new commercial takes viewers on a mysterious adventure on a luxury train journey. Camille Cottin plays a passenger who is robbed of her precious Nespresso capsules, not her inherited jewelry. Detective George, who is on the hunt for the stolen coffee capsules, uncovers clues and suspicious characters that lead him to the train's kitchen. As the tension grows, there is only one question on everyone's mind: Who is behind the robbery? Could it be the chef played by Eva Longoria? Could it be the assistant chef played by Kim Go Eun?

Presenting Nespresso's fun, impressive and sophisticated stance, the commercial invites viewers to solve the mystery with Detective George, with its enjoyable plot and surprises. The campaign poses the question "How far would you go for a cup of Nespresso coffee?" with an entertaining plot.

Speaking backstage during the filming of the movie, George Clooney “It’s always a pleasure to work with Nespresso and this campaign was incredibly fun with the script and the cast. This is the first time I’ve worked with Eva, who has been my friend for a long time. Eva and Kim, who tried to trick me, were a perfect duo in the kitchen. They both brought such a lively energy to the set and worked together flawlessly. It was also great to be reunited with Camille. She’s an actress who always brings subtlety to her roles, including this one.”

Eva Longoria “Nespresso campaigns have always been iconic with their casting choices and I am so happy to be a part of this family. Shooting the campaign was a very enjoyable experience because the script was fun and funny and we all worked together so well,” he says.

The commercial, which is broadcast simultaneously around the world, captivates viewers by bringing together coffee lovers and cinematic storytelling enthusiasts. The campaign will continue to meet viewers on the nespresso.com website, Nespresso Mobile App, social media and Nespresso Boutiques throughout 2025.

Source: HORECA TREND and Nespresso

Nespresso, Michelin-starred French chef Jean Imbert invites coffee lovers to an unforgettable New Year's experience with its New Year's collection prepared with Belmond. The New Year's collection is inspired by Belmond's legendary travel routes and remarkable destinations. The coffee varieties compatible with the Original and Vertuo systems in the collection and the stylish accessories take Nespresso enthusiasts on a dream journey.

New Gourmet Coffees

Having undertaken many successful projects in the field of gastronomy, Michelin-starred French chef Jean Imbert transfers his expertise to Nespresso's New Year coffees. Unforgettable Espresso ve vertuo Unforgettable double espresso, is an aromatic blend of Arabica beans from Peru and Costa Rica enriched with Robusta, bringing together roasted grains and woody notes.

Almond Croissant Flavor, takes you on a journey to the charming streets of Paris with notes of almonds and croissants. It is recommended to consume the coffee as Cappuccino to reveal the almond aroma.

Another unique coffee flavor from the new year collection Peanut and Roasted Sesame Flavor, It reflects the New Year spirit with notes of roasted sesame, popcorn and mixed hazelnuts. For coffee lovers who want the caramel, peanut and sesame notes to come out, it is recommended to consume the coffee as Cappuccino.

Glasses Are Indispensable for Pleasant Conversations

Inspired by a diamond pattern, delicately crafted on glass Barista Festive Glass, is specially designed to accompany pleasant conversations in the new year with the coffees of the series. It adds a stylish touch to your New Year's tables with the glass reflecting the New Year's sparkle, while taking the coffee experience to a different dimension.  

Creative Recipes to Pamper Yourself During the New Year

Nespresso is preparing special recipes for the aromas developed by chef Jean Imbert during this new year. You can prepare Peanut and Roasted Sesame Flavor coffee with whipped cream, roasted sesame and a touch of honey, and try the Gourmet Almond Croissant Latte recipe, where the limited-edition Almond Croissant Flavor coffee meets milk and reveals almond notes. You can also try a delicious mocktail recipe that combines vanilla syrup, pineapple juice, lime, ginger powder and the intense touch of Unforgettable Double Espresso.

Source: HORECA TREND and Nespresso