Filiz Hosted Those Who Want to Write Their Own Story in the Kitchen in Urla 

Filiz, which inspires consumers on their Turkish cuisine journey with its 50 years of experience, wide product range and commitment to quality, will host press members and content producers in Urla on 30-31 May with an event reflecting the Aegean cuisine, within the scope of its new communication campaign with the motto "#ThisFood isYourStory". also hosted. Emphasizing that every dish is not just about taste, but also carries a story, Filiz inspired her guests to write their own stories in this invitation full of ingredients and flavors unique to the Aegean. 

The first stop in the quest for the story of the food was a breakfast prepared with local ingredients at Urla's famous Deveci Coffee House, followed by a delightful shopping trip to the Malgaca market where the freshest seasonal vegetables were on display. At the next stop, the Urla Cooking Class, guests combined ingredients they bought from the market and gathered from the garden with Filiz Pasta and Mardin Bulgur varieties; they wrote their own culinary stories with recipes inspired by their memories, experiences, and the ingredients of the Aegean region. For lunch, they experienced an Aegean cuisine menu prepared by Chef Dilek Yetkiner, an expert in Urla and Migrant Cuisine, with each dish bearing traces of the story of the guest who prepared it. At the event, Duygu Özerson Elekdar, the founder of Hiç Urla, also shared her journey that began in Urla, while Selcen Tokgöz Özkan, Marketing Director of Barilla Turkey, explained Filiz's mission to preserve the essence of Turkish cuisine and the purpose of their motto, #ThisFoodIsYourStory.

For dinner; Located in the impressive atmosphere of Urla Art Street, the experience menu prepared by Dilek Yetkiner and her team at Hangi Urla using Filiz Pasta and Mardin Bulgur was tasted at Green Michelin Star Ice Urla. There was a feast of taste in the tasting menu of Ice Urla, prepared by Dilek Yetkiner with traces of her own food story and with ingredients unique to Urla. 

Barilla Turkey Marketing Director Selcen Tokgöz Özkan, stating that with the addition of geographically indicated Mardin Bulgur to its portfolio last year, the Filiz brand has now gone beyond being just a pasta brand and has taken on the task of embracing Turkish cuisine and enriching it with modern recipes, expressed her views on the Urla event; “Aware of this important role, we invite consumers to discover the story behind each flavor. With this aim, in our “This Meal Is Your Story” campaign, which we launched with the insight that ‘each dish is reinterpreted with a different story,’ we emphasize that consumers reflect their own stories in their food, drawing inspiration from their experiences and the places they visit. In our Urla event, we combined our memories, passion, and creativity with Filiz products, drawing inspiration from the region's regional recipes, unique local ingredients, atmosphere, and culture, to create and taste dishes. The flavors we experienced, the ingredients we learned about, and the stories we heard will inspire new stories we will write in our own kitchens. As Filiz, we are partners in this journey of Turkish cuisine, with our passion for Turkish wheat, to revive these memories and strengthen passion and creativity.”

Underlining that each dish is intertwined with memories from the past, today's creativity and the local ingredients of the land where he was born, Filiz aims to be the ambassador of Turkish cuisine with his half-century experience and rich product range such as pasta, bulgur, noodles, noodles and semolina. 

About Sprout

Founded in Bolu in 1974 under the name Filiz Gıda under the Doğuş Group, Turkey's well-established pasta brand Filiz entered into a successful partnership with the world pasta giant Barilla (Italy) in 1994. Filiz, one of Barilla's most important brands; With the advancements in technology, knowledge and R&D, it has become Turkey's leading pasta brand since the 1990s. Filiz, which uses a special blend selected only from durum wheat grown in Turkey, is offered to consumers with its taste and different varieties that suit the Turkish palate.

Source: HORECA Trend and Filiz