Filiz Hosted Those Who Want to Write Their Own Story in the Kitchen in Urla 

Filiz, which inspires consumers on their Turkish cuisine journey with its 50 years of experience, wide product range and commitment to quality, will host press members and content producers in Urla on 30-31 May with an event reflecting the Aegean cuisine, within the scope of its new communication campaign with the motto "#ThisFood isYourStory". also hosted. Emphasizing that every dish is not just about taste, but also carries a story, Filiz inspired her guests to write their own stories in this invitation full of ingredients and flavors unique to the Aegean. 

While the first stop in pursuit of the story of the food was breakfast prepared with local ingredients at Urla's famous Deveci Kahvesi, it continued with a pleasant Malga market shopping where the freshest vegetables of the season were on the stalls. At the next stop of the event, Urla Cooking Class, the guests combine the ingredients they bought from the market and the garden with Filiz Pasta and Mardin Bulgur; They wrote their own food stories with their memories, experiences and recipes inspired by Aegean ingredients. At lunch; The Aegean cuisine menu prepared by Urla and Mübadil Cuisine Expert Chef Dilek Yetkiner and the flavors, each bearing traces of the story of the guest who prepared that meal, were experienced. At the event, Duygu Özerson Elekdar, Founder of Hepsi Urla, talked about her journey that started in Urla. Barilla Türkiye Marketing Director Selcen Tokgöz Özkan He talked about their mission as Filiz to preserve the essence of Turkish cuisine and the purpose of the #ThisFoodYourStory motto with Filiz. 

For dinner; Located in the impressive atmosphere of Urla Art Street, the experience menu prepared by Dilek Yetkiner and her team at Hangi Urla using Filiz Pasta and Mardin Bulgur was tasted at Green Michelin Star Ice Urla. There was a feast of taste in the tasting menu of Ice Urla, prepared by Dilek Yetkiner with traces of her own food story and with ingredients unique to Urla. 

Stating that with the geographically indicated Mardin Bulgur, which the Filiz brand added to its portfolio last year, it is now more than just a pasta brand, it has undertaken the task of embracing Turkish cuisine and enriching it with modern recipes. Barilla Türkiye Marketing Director Selcen Tokgöz Özkan He expressed his opinions about the Urla event; “Recognizing this important role, we invite consumers to discover the story behind each flavour. For this purpose, in the "This Food is Your Story" campaign, which we have implemented with the insight of 'reinterpreting every meal with a different story', we emphasize that consumers reflect their own stories on their meals, inspired by their own experiences and the places they have visited. In the Urla event we organized for this purpose, we cooked and tasted dishes by combining our own memories, passion and creativity with Filiz products, inspired by the region's local recipes, unique local ingredients, atmosphere and culture. The flavors we experience here, the ingredients we know, and the stories we hear will be the inspiration for the new stories we will write in our own kitchens. As Filiz, we are partners in the journey of Turkish cuisine with our passion for Turkish wheat, to remind these memories again and strengthen passion and creativity.

Underlining that each dish is intertwined with memories from the past, today's creativity and the local ingredients of the land where he was born, Filiz aims to be the ambassador of Turkish cuisine with his half-century experience and rich product range such as pasta, bulgur, noodles, noodles and semolina. 

About Sprout

Founded in Bolu in 1974 under the name Filiz Gıda under the Doğuş Group, Turkey's well-established pasta brand Filiz entered into a successful partnership with the world pasta giant Barilla (Italy) in 1994. Filiz, one of Barilla's most important brands; With the advancements in technology, knowledge and R&D, it has become Turkey's leading pasta brand since the 1990s. Filiz, which uses a special blend selected only from durum wheat grown in Turkey, is offered to consumers with its taste and different varieties that suit the Turkish palate.

Source: HORECA Trend and Filiz