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Filiz Hosted Those Who Want to Write Their Own Story in the Kitchen in Urla 

Filiz, who has undertaken the mission of preserving the essence of Turkish cuisine by reminding us of local delicacies, gave press members and content producers a gastronomic experience in Urla within the scope of her new campaign #ThisFoodYourStory, in which she explains how each dish is enriched with personal stories and memories.

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Filiz Hosted Those Who Want to Write Their Own Story in the Kitchen in Urla | HORECA TREND

Filiz, which inspires consumers on their Turkish cuisine journey with its 50 years of experience, wide product range and commitment to quality, will host press members and content producers in Urla on 30-31 May with an event reflecting the Aegean cuisine, within the scope of its new communication campaign with the motto "#ThisFood isYourStory". also hosted. Emphasizing that every dish is not just about taste, but also carries a story, Filiz inspired her guests to write their own stories in this invitation full of ingredients and flavors unique to the Aegean. 

While the first stop in pursuit of the story of the food was breakfast prepared with local ingredients at Urla's famous Deveci Kahvesi, it continued with a pleasant Malga market shopping where the freshest vegetables of the season were on the stalls. At the next stop of the event, Urla Cooking Class, the guests combine the ingredients they bought from the market and the garden with Filiz Pasta and Mardin Bulgur; They wrote their own food stories with their memories, experiences and recipes inspired by Aegean ingredients. At lunch; The Aegean cuisine menu prepared by Urla and Mübadil Cuisine Expert Chef Dilek Yetkiner and the flavors, each bearing traces of the story of the guest who prepared that meal, were experienced. At the event, Duygu Özerson Elekdar, Founder of Hepsi Urla, talked about her journey that started in Urla. Barilla Türkiye Marketing Director Selcen Tokgöz Özkan He talked about their mission as Filiz to preserve the essence of Turkish cuisine and the purpose of the #ThisFoodYourStory motto with Filiz. 

For dinner; Located in the impressive atmosphere of Urla Art Street, the experience menu prepared by Dilek Yetkiner and her team at Hangi Urla using Filiz Pasta and Mardin Bulgur was tasted at Green Michelin Star Ice Urla. There was a feast of taste in the tasting menu of Ice Urla, prepared by Dilek Yetkiner with traces of her own food story and with ingredients unique to Urla. 

Stating that with the geographically indicated Mardin Bulgur, which the Filiz brand added to its portfolio last year, it is now more than just a pasta brand, it has undertaken the task of embracing Turkish cuisine and enriching it with modern recipes. Barilla Türkiye Marketing Director Selcen Tokgöz Özkan He expressed his opinions about the Urla event; “Recognizing this important role, we invite consumers to discover the story behind each flavour. For this purpose, in the "This Food is Your Story" campaign, which we have implemented with the insight of 'reinterpreting every meal with a different story', we emphasize that consumers reflect their own stories on their meals, inspired by their own experiences and the places they have visited. In the Urla event we organized for this purpose, we cooked and tasted dishes by combining our own memories, passion and creativity with Filiz products, inspired by the region's local recipes, unique local ingredients, atmosphere and culture. The flavors we experience here, the ingredients we know, and the stories we hear will be the inspiration for the new stories we will write in our own kitchens. As Filiz, we are partners in the journey of Turkish cuisine with our passion for Turkish wheat, to remind these memories again and strengthen passion and creativity.

Underlining that each dish is intertwined with memories from the past, today's creativity and the local ingredients of the land where he was born, Filiz aims to be the ambassador of Turkish cuisine with his half-century experience and rich product range such as pasta, bulgur, noodles, noodles and semolina. 

About Sprout

Founded in Bolu in 1974 under the name Filiz Gıda under the Doğuş Group, Turkey's well-established pasta brand Filiz entered into a successful partnership with the world pasta giant Barilla (Italy) in 1994. Filiz, one of Barilla's most important brands; With the advancements in technology, knowledge and R&D, it has become Turkey's leading pasta brand since the 1990s. Filiz, which uses a special blend selected only from durum wheat grown in Turkey, is offered to consumers with its taste and different varieties that suit the Turkish palate.

Source: HORECA Trend and Filiz

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Food Producers

President Butter Flavor is Now in Türkiye

 Addressing consumers with the slogan "It Adds Flavor to Life," Président brings its deep-rooted and unique butter expertise to Türkiye. Standing out with its rich milky flavor and easy-to-spread texture, Président Butter is available in both salted and unsalted varieties.

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President Butter Flavor Now in Türkiye | HORECA TREND

Président, a leading brand in the butter category in international markets, is now offering its butter products in Türkiye. Produced with 90 years of experience from Président, Europe's master of cheese, butter, and cream, and using high-quality milk from Türkiye, Président Butter offers consumers a unique flavor.  Président Butter, which contains no additives, colorants or preservatives, offers an excellent option for gastronomy enthusiasts interested in gourmet flavors and consumers seeking the taste of milk in their butter.

Gourmet Taste Comes from Quality in Butter

Expressing their excitement at bringing Président's strong expertise in the butter category to consumers in Türkiye, İçim Milk Marketing Manager Tuğçe Sarıkaya Tosun, gave the following information: "In Turkey As a result of our research* conducted with Ipsos Turkey in October 2024 on butter consumption, we found that consumption on bread, especially at breakfast, is prominent, and that consumers are increasingly seeking a more natural taste with a more intense milk flavor. We believe that Président, which stands out from traditional butters, offers an alternative that appeals to the Turkish palate with its soft, easy-to-spread, and additive-free salted and unsalted butter varieties. We believe consumers will enjoy using Président Butter, a product that adds flavor to every moment of life, from breakfast to dinner.  

Perfect Match with Toasted Bread

The Turkish breakfast tradition of spreading butter on bread transforms into a completely different experience with Président Butter. With its intense milky flavor and easy-to-spread texture, Président Butter meets the expectations of butter lovers in Türkiye. Président Unsalted Butter and Président Salted Butter, with their balanced salt content, leave a unique taste on toasted bread and add a subtle yet unforgettable pleasure to breakfasts. This special flavor, which can be adapted to various presentations by enriching with spices, once again demonstrates Président's quality and superiority in the butter category.

An Elegant Touch to Meals 

Président Butter isn't just for breakfast; its high-quality ingredients also make a difference with meat, poultry, and desserts. When paired with meat, Président Butter brings a true chef's touch to the plate, and when added to desserts, it adds a delicate depth of flavor.

*Ipsos I Turkey- Understanding Butter Category Usage&Attitude I 05.11.2024

Source: HORECA TREND and President

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Food Producers

Eksun Gıda's EBITDA Reaches 144 Million TL

Eksun Gıda, one of Türkiye's leading flour producers, shared its 2025 interim financial results and strategic developments on the Public Disclosure Platform (KAP). The company demonstrated a stronger financial picture compared to the same period last year by continuing its efforts to improve operational efficiency and implementing strategic steps that increase its investment strength. In the first six months of 2025, Eksun Gıda's net sales revenue reached 6 billion Turkish Lira, and gross profit reached 5 million Turkish Lira.

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Eksun Gıda's EBITDA Reaches 144 Million TL | HORECA TREND

It has more than 200 product types under the brands Sinangil and Sinangil Gluten YOK. Eksun Food, reinforced its strong and stable growth potential with the second-quarter report it shared with the public. According to the results prepared in accordance with the inflation accounting principles of Turkish Accounting Standards 29 (TMS 29), Eksun Gıda's net sales revenue for the first six months was 6 billion TL, with a gross profit of 5 million TL and a gross profit margin of 562,2 percent. According to data without inflation accounting, Eksun Gıda achieved a net profit of 11,2 million TL in the first six months of the year, once again demonstrating its financial strength.

“Our financial stability is the strongest indicator of our growth strategy.”

Making statements on the subject Hasan Abdullah Özkan, President and CEO of Eksun Food GroupHe stated, “Our company achieved a significant improvement in gross profit and margin compared to the same period last year, and a strong increase in EBITDA. In the first six months of this year, our gross profit increased by 6 percent to 6,1 million Turkish Lira. Having reported an operating loss of 562,2 million Turkish Lira in the same period last year, our company achieved an operating profit of 41,5 million Turkish Lira this year, while increasing its EBITDA from 67,1 million Turkish Lira to 21,3 million Turkish Lira. According to data without inflation accounting, a net profit of 143,8 million Turkish Lira was achieved in the first six months of the year, representing a 6 percent increase compared to the same period last year. With these data, we are determinedly continuing our sustainable growth goals.”

Contributing to sustainability with RES investment  

One of the key developments in Eksun Gıda's recent investment processes was the acquisition of an operating certificate for Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş. (Furthermore, Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş.). This initiative aims to increase the company's storage capacity in its raw material supply chain and enhance operational reliability. Eksun Gıda's receipt of an Investment Incentive Certificate for its 7.000 kW EKSUN-3 Wind Power Plant is a strategic move that reinforces its commitment to sustainable production and the transition to green energy. This incentive contributes to environmental sustainability and carries the potential to achieve long-term advantages in energy costs. The company is also working on the 11.900 kW EKSUN-2 Wind Power Plant Project.

Source: HORECA Trend and Eksun Food

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Food Producers

Indomie Named the World's 7th Strongest Food Brand

Indomie was ranked the seventh most powerful food brand in the world in Brand Finance's 2025 "Food & Drink" report, with a Brand Strength Index of 86,4 points. The brand, distinguished by its strong consumer connection, high recommendation rate, and loyalty, continues to achieve global success with its diverse flavors and production capacity. Its Turkish operations, with a factory ranked in the top five of 7 Indomie production facilities worldwide and a production capacity exceeding 50 billion units per year, contribute significantly to this success.

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Indomie Named the World's 7th Strongest Food Brand | HORECA TREND

The world's largest ready-made noodle Indomie, one of the manufacturers, Brand Financeof 2025 To the “Food & Drink” Report Indomie has achieved significant success. Ranked as the world's 100th strongest food brand with a Brand Strength Index (BSI) of 86,4 out of 7, this success demonstrates that it has built not only its global brand value but also its strong relationship with consumers on solid foundations. In Brand Finance's assessment, high scores in the recommendation rate and word-of-mouth marketing categories demonstrate consumers' loyalty and affection for Indomie.

Indomie, a staple on every table with its delicious, practical, and accessible products, maintains this strong position globally and in Türkiye. Offering consumers diverse alternatives with a wide range of products to suit every palate, Indomie Turkey with a monthly production capacity of 330 tons It produces an average of 1 billion noodles annually. This growing production capacity in Türkiye and the surrounding region further enhances the brand's influence in regional markets.

"Brand Finance's Assessment Shows We Are Moving in the Right Direction"

Stating that the success Indomie has achieved globally is not just a ranking, but a concrete reflection of the bond established with the consumer, Indomie Türkiye Deputy General Manager Sencer Gündü"With our ever-growing production capacity and expanding product range in Türkiye, we offer solutions that appeal to different palates. Understanding our consumers' needs, developing flavors that adapt to their lifestyles, and continuing this journey together is invaluable to us. At Indomie, we are delighted that this prestigious global success is also supported by our operations in Turkey. This assessment by Brand Finance demonstrates that we are on the right track. We will continue our efforts with determination to position Indomie as a brand preferred by everyone."

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