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“Generation Z Prefers Coffee Instead of Tea”

Coffee De Madrid, a popular destination for coffee lovers in the heart of Istanbul, emphasizes the social and cultural role of coffee beyond just a beverage, in the light of the latest research on intergenerational coffee consumption habits.

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Sabri Pisikoğlu, founder and owner of Coffee De Madrid, shared his own experiences and observations on this subject. Research, Baby Boomers While it shows that 81% of the generation drinks coffee for pleasure, this rate drops to 51,6% in Generation Z. Sabri Pisikoğlu, founder of Coffee De Madrid, “Coffee has gained different meanings over the generations. Generation Z now wants to experience new types of coffee instead of drinking tea. “As Coffee De Madrid, we aim to offer an experience that meets the needs and expectations of every generation,” he says.

From Turkish Coffee to Filter Coffee

While Turkish coffee has a consumption rate of 76,1% among Baby Boomers, this rate drops to 22,8% among Generation Z. Alternatives such as filter coffee and Americano are becoming more attractive for Generation Z. Pisikoğlu says, “Our customers' preferences change over time, and as Coffee De Madrid, we keep up with this change.”

55,6 Percent of Turkish People Drink 1-2 Cups of Coffee a Day

Sabri Pisikoğlu said that according to another study conducted with 100 people, 54,3 percent of coffee lovers consume filter coffee and 45,7 percent consume Turkish coffee. "According to the research, 55,6 percent of Turkish people consume 1-2 cups a day." consumes coffee. 29,2 percent drink 3-4 cups of coffee a day. While 7 percent consume more than 5 cups of coffee a day, 4,4 percent drink 6 cups or more of coffee a day. "3,8 percent of consumers do not drink coffee at all," he said.

Coffee Shops Became Places of Social Interaction

According to Marketing Turkey's research, for Generation Z, coffee shops offer an ideal environment for activities such as dating, working, chatting and sharing social media stories. “Our coffee shops are preferred not only for purchasing coffee, but also for social interaction,” adds Pisikoğlu. While coffee consumption is an important ritual for Generation Z to adapt to the social, mobile and modern lifestyle, for Generation Y it is a part of social, professional and personal interactions. Pisikoğlu said, “Coffee is a passion for us and an experience we share with our customers. “It is important for us to understand each generation's relationship with coffee and provide them with the best experience,” he says.

We are opening the Şato Branch in Ankara on May 27

Coffee De Madrid will continue to offer a special experience to every customer by adapting to the changing needs of generations and coffee consumption trends. Pisikoğlu said, “It is a great honor for us to follow the evolution of coffee culture and be a part of this journey. This month, we are opening our Şato branch in Ankara on May 27th, and at the end of the month, we will be opening branches in Istanbul Beyoğlu branch and Bodrum Yalıkavak marina, and we do not spoil the historical texture there. We built a historical building in Ankara, which was previously used as the Hungarian Embassy, ​​without damaging any of its historical fabric. We decorated many rooms of the work with historical textures. There are 4 separate rooms in our branch. We named one of the rooms Atatürk and equipped it with the books our Atatürk loved. We wanted our valued customers to be able to listen to Atatürk's favorite songs and read his favorite books in the room. Another room of the building was named after the Hungarian Ambassador. There are documents belonging to him in the room. One of our rooms is named after İsmet İnönü and the other one is named after Mehmet Akif Ersoy. They would be able to see the stories and their documents in the rooms.r. Likewise, we restored a historical water cistern in Bodrum district of Muğla. Our branch was designed without damaging the natural structure inside the cistern. Inside the cistern, there are seating areas and separate tables for the architect and our students. We continue to work together with our brothers and sisters with Down Syndrome. Istanbul Beyoğlu Kamondo, the project of which we have started It is designed in the area where the stairs are located. This branch of ours is one of the historical buildings of the Kamonda family, the family of that period. "Our aim is to realize Istanbul's monumental museum cafe, which smells of history, without damaging the historical texture," he said.

About Coffee De Madrid

It is a cafe chain that appeals to a wide customer base with unlimited coffee varieties and distinguished tastes from world cuisine. Coffee De Madrid, a popular destination for coffee lovers in the heart of Istanbul, offers its guests decent places where they can have a pleasant time with its original concept and spacious atmosphere. Its aim is to carry the quality coffee culture to every corner of Turkey and offer customers an unforgettable experience. Coffee De Madrid was founded by an experienced team that has worked in the coffee and service industry for many years, and it differs from its competitors in the sector with its innovative and wide product range. From Turkish coffee to filter coffee, from espresso to latte It offers an extensive coffee menu ranging from... It also offers variety to its customers with flavors from world cuisine. Coffee De Madrid offers coffee lovers a unique experience by opening its branches in Istanbul, Izmir, Çanakkale and many other cities.

Source: HORECA Trend and Coffee De Madrid

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Cafe

Specially Designed Glass from Tchibo for 75+ Years

Celebrating its 75th anniversary globally and 20th in Türkiye, Tchibo continues its anniversary surprises. One of the innovations for this special milestone is a series of designer cups, specially designed for summer, created with a drawing by renowned illustrator Berat Pekmezci.

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Tchibo, continuing its 75th anniversary celebrations throughout the year and offering surprises to its customers, has updated the drink glasses available in its stores with a special design. The designer glasses, which will be available in stores until the end of the year, artistically tell the brand's passionate story, from soil to glass, while also reflecting the joyful memories shared with coffee.

75+ Years of Passion in Every Detail

Designed specifically for the anniversary, the glass visually depicts Tchibo's over 75 years of passion for coffee. The figure of a woman picking coffee from coffee trees symbolizes the brand's journey, which began with coffee. The depiction of the first store in Hamburg, on the glass, conveys Tchibo's journey from Germany to the world. The most striking aspect of the design is the depiction of people who bring joy to life's extraordinary moments, inspired by the brand's principle of "adding joy to life's ordinary moments." These images emphasize that Tchibo is not just a coffee brand, but an integral part of a lifestyle.

Who is Berat Pekmezci?

Born in Istanbul, the artist studied Graphic Design at Marmara University and worked as an art director in advertising agencies. Pekmezci, who moved to London in 2017 and began his career as a freelance illustrator, is currently working on the Bruce Wayne: Not Super graphic novel series for DC Comics.

Source: HORECA TREND and Tchibo

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Cafe

Maestro Concept Arabica Coffee House Opens in Bebek

As coffee culture in Türkiye rapidly diversifies, consumers are no longer just looking for good coffee; they're also looking for a healthy, additive-free, customizable, and social experience. Focusing on these new expectations, local brand Arabica Coffee House is bringing a breath of fresh air to the industry with its "Maestro" concept in Bebek, Istanbul.

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Maestro Redefines the Coffee Experience: 3rd Wave Brew Bar and Moctail Bar Serve Separately

Maestro stands out with its distinctiveness, from its decoration to its operation. Inside, there are coffee shops that enrich the coffee experience. 3rd Wave Brew Bar and as a non-alcoholic beverage alternative Mocktail Bar They are positioned separately. This way, visitors can experience the passion for coffee and creative beverage options individually. At Maestro, the coffee beans are carefully selected products that offer higher quality, different tastes and aromas, beyond the classic options. Moreover, the coffees are served in the venue. on-site and fresh roasting It is prepared using the following method; thus, freshness and aroma are guaranteed in every cup.

The New Trend in Healthy Eating with the 'Build Your Own Bowl' Concept

Maestro doesn't just offer coffee; it also offers a diverse cuisine. Its menu offers a wide range of healthy options, including colorful salads made with fresh, daily ingredients, high-protein grilled dishes, all-sourdough sandwiches, and gluten-free and diabetic desserts. All dishes are prepared with the principle of "only natural," free of additives and preservatives.Build Your Own BowlThe concept allows guests to create personalized plates that suit their tastes and dietary preferences. This makes Maestro a new meeting point for those who closely follow healthy eating trends. Maestro, held three days a week, DJ performances and with its advanced sound system, it keeps its finger on the pulse of social life not only during the day but also in the evening. Comfortable and spacious seating areas create a relaxed atmosphere; the venue is designed for guests to enjoy long periods of time. Furthermore, at Maestro workshops, book signings, talks and other events is also organized, creating an experience area beyond coffee culture.

Vocational Support for Young People

Bebek Arabica Coffee House Maestro also functions as a social responsibility platform, providing hands-on experience and financial support to university students studying gastronomy and food and beverage. In this respect, it aims to be a pioneering model for youth employment.

Coffee Is No Longer Just a Drink, It's a Living Space

Describing Maestro as not just a cafe but a versatile living space Arabica Coffee House CEO Sertaç Yalçın: “Coffee is no longer just a beverage; people are looking for spaces where they can eat healthy, work, spend time with friends, or even just relax and breathe while enjoying their coffee. We wanted to design a unique living space that meets this exact need. Maestro is rooted in naturalness, simplicity, and versatility. Our healthy menu options are created with fresh, additive-free ingredients. It offers a variety of options for a quick lunch, a long coffee break, or a business meeting. We aimed to provide each guest with an environment tailored to their needs. Furthermore, with DJ performances on Wednesday, Friday, and Saturday evenings, we wanted this space to be a popular choice for socializing and entertainment in the evenings. In other words, Maestro is a place that lives not only during the day but at all hours of the day. As Arabica Coffee House, we have always been a brand that centers on coffee while constantly enriching its surroundings. Maestro is the most contemporary, sincere, and bold expression of this approach. "We continue to transform coffee culture into a lifestyle without compromising on local production, naturalness, and experience."

Source: HORECA TREND and Arabica Coffee House

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Cafe

World Chocolate Day Turned Into a Sweet Feast at Cafe Marmara

Cafe Marmara, a venue that stands out with its gourmet touches at The Marmara Taksim, celebrated July 7th World Chocolate Day with a special event that brought together chocolate lovers. A day full of chocolate, enriched with the unique flavors of M Chocolate, took place in the city center.

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World Chocolate Day was celebrated this year with a special invitation held in the unique atmosphere of Cafe Marmara. The event brought together taste and knowledge, The Marmara Group Head Chef Tolga Özkaya, shared with the guests the journey of chocolate starting from the cocoa bean, the subtleties of the production process and their experiences in preparing special recipes. In this special meeting, where the tricks of artisan chocolate making were also shared, the guests had the opportunity to taste chocolates with different cocoa ratios, try desserts prepared with special recipes and have a one-on-one chat with Chef Özkaya.

The handmade chocolates prepared by the chef were appreciated for both their presentation and taste. While tasting these special products, the guests also learned interesting information about the cultural history of chocolate and its place in modern cuisine.

The event, which took place in the elegant ambiance of Cafe Marmara and the flawless hosting of The Marmara Taksim, offered participants an experience that was both informative and appealing to the senses. On this special day where taste and education came together, the universal language of chocolate left a smile on everyone's face.

With over 35 years of experience, M Chocolate, an indispensable choice for chocolate lovers, added flavor to this special day with its 100% handmade artisan chocolates. Developed with original recipes, these special flavors left an unforgettable impression on the palate with the reinterpretation of classic flavors.

Source: HORECA TREND and Cafe Marmara

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