Sabri Pisikoğlu, founder and owner of Coffee De Madrid, shared his own experiences and observations on this subject. Research, Baby Boomers While it shows that 81% of the generation drinks coffee for pleasure, this rate drops to 51,6% in Generation Z. Sabri Pisikoğlu, founder of Coffee De Madrid, “Coffee has gained different meanings over the generations. Generation Z now wants to experience new types of coffee instead of drinking tea. “As Coffee De Madrid, we aim to offer an experience that meets the needs and expectations of every generation,” he says.
From Turkish Coffee to Filter Coffee
While Turkish coffee has a consumption rate of 76,1% among Baby Boomers, this rate drops to 22,8% among Generation Z. Alternatives such as filter coffee and Americano are becoming more attractive for Generation Z. Pisikoğlu says, “Our customers' preferences change over time, and as Coffee De Madrid, we keep up with this change.”
55,6 Percent of Turkish People Drink 1-2 Cups of Coffee a Day
Sabri Pisikoğlu said that according to another study conducted with 100 people, 54,3 percent of coffee lovers consume filter coffee and 45,7 percent consume Turkish coffee. "According to the research, 55,6 percent of Turkish people consume 1-2 cups a day." consumes coffee. 29,2 percent drink 3-4 cups of coffee a day. While 7 percent consume more than 5 cups of coffee a day, 4,4 percent drink 6 cups or more of coffee a day. "3,8 percent of consumers do not drink coffee at all," he said.
Coffee Shops Became Places of Social Interaction
According to Marketing Turkey's research, for Generation Z, coffee shops offer an ideal environment for activities such as dating, working, chatting and sharing social media stories. “Our coffee shops are preferred not only for purchasing coffee, but also for social interaction,” adds Pisikoğlu. While coffee consumption is an important ritual for Generation Z to adapt to the social, mobile and modern lifestyle, for Generation Y it is a part of social, professional and personal interactions. Pisikoğlu said, “Coffee is a passion for us and an experience we share with our customers. “It is important for us to understand each generation's relationship with coffee and provide them with the best experience,” he says.
We are opening the Şato Branch in Ankara on May 27
Coffee De Madrid will continue to offer a special experience to every customer by adapting to the changing needs of generations and coffee consumption trends. Pisikoğlu said, “It is a great honor for us to follow the evolution of coffee culture and be a part of this journey. This month, we are opening our Şato branch in Ankara on May 27th, and at the end of the month, we will be opening branches in Istanbul Beyoğlu branch and Bodrum Yalıkavak marina, and we do not spoil the historical texture there. We built a historical building in Ankara, which was previously used as the Hungarian Embassy, without damaging any of its historical fabric. We decorated many rooms of the work with historical textures. There are 4 separate rooms in our branch. We named one of the rooms Atatürk and equipped it with the books our Atatürk loved. We wanted our valued customers to be able to listen to Atatürk's favorite songs and read his favorite books in the room. Another room of the building was named after the Hungarian Ambassador. There are documents belonging to him in the room. One of our rooms is named after İsmet İnönü and the other one is named after Mehmet Akif Ersoy. They would be able to see the stories and their documents in the rooms.r. Likewise, we restored a historical water cistern in Bodrum district of Muğla. Our branch was designed without damaging the natural structure inside the cistern. Inside the cistern, there are seating areas and separate tables for the architect and our students. We continue to work together with our brothers and sisters with Down Syndrome. Istanbul Beyoğlu Kamondo, the project of which we have started It is designed in the area where the stairs are located. This branch of ours is one of the historical buildings of the Kamonda family, the family of that period. "Our aim is to realize Istanbul's monumental museum cafe, which smells of history, without damaging the historical texture," he said.
About Coffee De Madrid
It is a cafe chain that appeals to a wide customer base with unlimited coffee varieties and distinguished tastes from world cuisine. Coffee De Madrid, a popular destination for coffee lovers in the heart of Istanbul, offers its guests decent places where they can have a pleasant time with its original concept and spacious atmosphere. Its aim is to carry the quality coffee culture to every corner of Turkey and offer customers an unforgettable experience. Coffee De Madrid was founded by an experienced team that has worked in the coffee and service industry for many years, and it differs from its competitors in the sector with its innovative and wide product range. From Turkish coffee to filter coffee, from espresso to latte It offers an extensive coffee menu ranging from... It also offers variety to its customers with flavors from world cuisine. Coffee De Madrid offers coffee lovers a unique experience by opening its branches in Istanbul, Izmir, Çanakkale and many other cities.
Source: HORECA Trend and Coffee De Madrid