Coffee

Good News, New Coffee; Eduscho is in Turkey!

Eduscho, a brand new coffee brand with 100 years of experience, is ready to make a difference in the Turkish coffee market with its goal of offering quality at an affordable price and its colorful and dynamic brand world.

It was published

7 months ago

May 30 2024

Author:

Elif Akin Yuksel

With its story starting in Bremen in 1924 Eduschohas been progressing with the excitement and passion of the first day for 100 years. Eduscho offers quality and good coffee at affordable prices; It represents simplicity, fun and accessibility while focusing on making coffee lovers feel good. Brand; After many European countries such as Germany, Switzerland, Austria, Czech Republic, Poland and Hungary, it is now in Turkey!

Good Coffee Quality and Taste at Affordable Price

Eduscho, which meets coffee lovers under the roof of Tchibo, adopts the mission of "offering good quality at affordable prices". Eduscho meets everyone, especially young people, who want to buy quality at an affordable price, with its unique quality and taste, wide product variety, accessible prices and original brand communication.

Fun, Colorful and Dynamic World of Communication

One of the distinguishing features of Eduscho is its unique brand identity. The product portfolio of the brand, which meets its consumers with a unique, friendly communication language, can be accessed from its website, national and local market channels and marketplaces.

There is an Eduscho for Everyone

Eduscho offers a wide variety of products that appeal to every taste, from 3-in-1 and 2-in-1 ready-mixed coffees to bean and filter coffee.

Aksoy Şen: “100 Years Old But New”

Tchibo Türkiye Marketing and Product Director İlknur Aksoy Şen on Eduscho's arrival in Turkey, “The Eduscho brand is a brand that is sold under the umbrella of Tchibo in many countries such as Germany, Switzerland, Austria, Hungary, Czech Republic, Poland and Romania. As a company that has been in Turkey for nearly 20 years and has played an important role in the development of the coffee market; It constantly follows the dynamics and expectations of the Turkish coffee consumer; We appeal to different needs and tastes in the coffee market with our Tchibo and Davidoff brands. Eduscho, which has a 100-year history, has an important place in our company's product portfolio with its structure that embodies the values of simplicity, entertainment and accessibility.” said.

Aksoy Şen: “We are ready to change the rules of the game with our quality and taste in the ready-mixed coffee market, which we will enter for the first time and which makes up half of the market.”

According to their research, coffee consumers in Turkey are open to innovation; While looking for variety, he also chooses the quality of the coffee he consumes every day without wanting to worry too much about it.

Aksoy Şen stated that he wanted to buy at the price; “We meet the variety and convenience that coffee consumers expect with our affordable products. We introduce coffee lovers to the good news they are looking for, our new coffee Eduscho. Another important aspect of this launch for us is that our company is entering the ready-mixed coffee market. “We are ready to change the rules of the game with our communication language, taste and quality by making a rapid entry into this segment with our Eduscho brand.” said.

Let's get to know the products that reflect the fun and enthusiastic world of Eduscho.

Intense Espresso: It gets its strong and intense aroma from the traditional slow roasting of the coffee blend.

Classic Espresso: Offering the ideal espresso taste, the coffee is a candidate to be the favorite of Cappuccino and Latte Macchiato lovers.

Caffè crema: Coffee with a medium roasting degree takes you on a magical flavor journey with every sip.

Classic Traditional: Blended with aromatic and dense beans to create a full-bodied coffee pleasure.

ClassicStrong: Classic Strong, the denser and stronger version of Classic Traditional, is a great choice for those who prefer strong coffee.

Instant classic ve Instant Intense: It is suitable for the fast pace of the day and although it is prepared immediately, its taste remains on the palate for a long time.

3 in 2 and 1 in XNUMX: Where practicality and taste meet Ready-mixed coffees make a difference in the drinking pleasure of coffee lovers with their taste.

About Eduscho

The foundations of the Eduscho brand were laid in 1924, when businessman Eduard Schopf opened a coffee roasting shop next to the port of Bremen. Growing rapidly since its opening, Eduscho began producing fresh coffee for 1937 customers in 1.000 with 15 employees and 150.000 roasting machines. In 1955, the first Eduscho branch with a coffee bar was opened in the traditional Bremen market square and soon spread to all cities in Germany, as it was a great success. Next; Eduscho's first packaged coffee brand, "Gala by Eduscho", was launched. Eduscho's first branch outside Germany was opened in Vienna in 1969, and Eduscho quickly became Austria's most successful coffee brand. In 1997 Eduscho embarked on a new adventure from Bremen to Hamburg and became a member of the Hamburg-based company Tchibo. In 2022, the Gala brand turned into the Eduscho main brand.

Source: HORECA Trend and Eduscho

Related Tags:Eduscho İlknur Aksoy Şen Highlights

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Nespresso Welcomes the Summer Season with its New “Unforgettable Summer” Collection

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Nespresso Invites Coffee Lovers to a Magical Journey with its New Year Collection!

Nespresso brings together coffee lovers with limited edition New Year coffees and accessories inspired by the fascinating Belmond train journeys, in collaboration with the famous French chef Jean Imbert.

It was published

1 months ago

11 Nov 2024

Author:

Elif Akin Yuksel

Nespresso, Michelin-starred French chef Jean Imbert invites coffee lovers to an unforgettable New Year's experience with its New Year's collection prepared with Belmond. The New Year's collection is inspired by Belmond's legendary travel routes and remarkable destinations. The coffee varieties compatible with the Original and Vertuo systems in the collection and the stylish accessories take Nespresso enthusiasts on a dream journey.

New Gourmet Coffees

Having undertaken many successful projects in the field of gastronomy, Michelin-starred French chef Jean Imbert transfers his expertise to Nespresso's New Year coffees. Unforgettable Espresso ve vertuo Unforgettable double espresso, is an aromatic blend of Arabica beans from Peru and Costa Rica enriched with Robusta, bringing together roasted grains and woody notes.

Almond Croissant Flavor, takes you on a journey to the charming streets of Paris with notes of almonds and croissants. It is recommended to consume the coffee as Cappuccino to reveal the almond aroma.

Another unique coffee flavor from the new year collection Peanut and Roasted Sesame Flavor, It reflects the New Year spirit with notes of roasted sesame, popcorn and mixed hazelnuts. For coffee lovers who want the caramel, peanut and sesame notes to come out, it is recommended to consume the coffee as Cappuccino.

Glasses Are Indispensable for Pleasant Conversations

Inspired by a diamond pattern, delicately crafted on glass Barista Festive Glass, is specially designed to accompany pleasant conversations in the new year with the coffees of the series. It adds a stylish touch to your New Year's tables with the glass reflecting the New Year's sparkle, while taking the coffee experience to a different dimension.

Creative Recipes to Pamper Yourself During the New Year

Nespresso is preparing special recipes for the aromas developed by chef Jean Imbert during this new year. You can prepare Peanut and Roasted Sesame Flavor coffee with whipped cream, roasted sesame and a touch of honey, and try the Gourmet Almond Croissant Latte recipe, where the limited-edition Almond Croissant Flavor coffee meets milk and reveals almond notes. You can also try a delicious mocktail recipe that combines vanilla syrup, pineapple juice, lime, ginger powder and the intense touch of Unforgettable Double Espresso.

Source: HORECA TREND and Nespresso

Innovation from Nestlé Professional to Add Flavor to the Industry: KITKAT Bottle

Nestlé Professional Turkey, the leading business unit of the out-of-home consumption industry, continues to support professionals who want to make a difference in taste with the new chef-specific form of KITKAT®, the chocolate that is consumed fondly all over the world.

It was published

4 months ago

August 12, 2024

Author:

Elif Akin Yuksel

Providing need-oriented and sustainable solutions in the out-of-home consumption sector Nestlé Professional Türkiyeoffers its expertise in chocolate to professionals with the innovative products it has developed.

Combining Nestlé's world-famous brand KITKAT®'s milk chocolate and crispy wafer pieces in a squeezable form, KITKAT® Bottle provides a delicious alternative to chefs who want to add their own touch to desserts and drinks. Launched in 1 liter bottle form, KITKAT® Bottle makes a difference with its versatile and ready-to-use form straight from the bottle. KITKAT® Bottle awaits chefs who want to add a crispy flavor to both traditional and trendy dessert and beverage recipes.

Nestlé Professional Türkiye General Manager Lorenzo Viganò, “KITKAT®, which we have been producing under the same name since 1937, is one of Nestlé's iconic chocolates. Reflecting the perfect balance of milk chocolate and crispy wafer, KITKAT® continues to write its own story by meeting many local flavors from different parts of the world. Our new KITKAT® Bottle sauce allows chefs and operators to use this unique taste and crunchiness in a squeezeable form in a wide area. With our new KITKAT® Bottle product, delicious desserts and drinks can be prepared by saving time and increasing creativity. "As Nestlé Professional Türkiye, we will continue our innovations to create new experiences for our consumers and to support businesses," he said.

Source: HORECA Trend and Nestlé Professional Türkiye

Coffee Consumption is Reshaping: Generation Z and New Trends

Social needs, developing technologies and the diversity of communication channels enrich the food and beverage sector, as in almost every field. Coffee culture, which has a deep-rooted and traditional history, is one of the areas that has experienced this change most strongly in recent years. As rich flavors are discovered by combining different flavors, ingredient pairings and syrups, consumers want to experience this experience regardless of generation.

It was published

4 months ago

August 8, 2024

Author:

Elif Akin Yuksel

Today, in parallel with the consumer's need for socialization, there are also major developments in coffee culture. Since the discovery of the coffee bean, whose roots date back to the 9th century, coffee, which has been enriched with different consumption and brewing methods in different geographies of the world, has now gone beyond just a beverage phenomenon and become a culture. With the increase in the art of coffee preparation and baristas working in this field in recent years, coffee beans are now combined with many different ingredients such as plants, algae and even mushrooms in the hands of experts, attracting consumers.

Generation Z Always Wants to Have Different Experiences

Generation Z, which is open to change, is looking for differences in coffee culture. According to Bülent Sefer, the Aroma Genius of the DaVinci Gourmet brand, who is Turkey's first molecular mixologist in the coffee and beverage industry and also produces coffee sauces and syrups; People want to try new tastes and have different experiences in cafes, not only in big cities but also in different provinces of Turkey. According to Bülent Sefer, who emphasizes that health, social media, high quality and sustainability trends are decisive in consumer behavior, with the influence of social media, Generation Z shows great interest in fun drinks, beautiful presentations and trendy products. Barista products, among these drinks, attract the attention of this generation and he says that when they like it, it becomes a habit that cannot be easily given up.

“Coffee is Timeless”

Bülent Sefer says that Generations “Instead of classic drinks, coffees enriched with new flavors and presentations are now preferred. Whatever the method, coffee is timeless and different experiences can be had at any time.”

Our Baristas Are Being Trained to Compete in the World Arena

With this change in consumer purchasing behavior and coffee experts and baristas turning to the field of coffee preparation, world-class baristas began to be trained in our country. Many successful Turkish baristas appear in national and international barista competitions with their own recipes and presentations. “The DaVinci Gourmet Barista Craft Championship, which will be held in Istanbul The Peninsula on August 22, with prominent names in the field of gastronomy, Oğul Türkkan, Nisan Ağca and Bülent Sefer, as judges, brings together the most talented baristas of Turkey. This event provides the perfect opportunity for baristas to showcase their creative craft. In the competition, coffee-based drinks prepared with DaVinci Gourmet products will be evaluated and the winning barista will have the chance to represent Turkey in the grand final to be held in Singapore.

About DaVinci Gourmet

While DaVinci Gourmet reinforces its leading position in the coffee industry with proprietary technologies in extracts, aromas and taste functionality that it offers to beverage professionals, it also aims to be a source of inspiration for baristas with today's most preferred flavors created with healthy ingredients. DaVinci Gourmet unites the beverage world by developing innovative solutions that meet consumer demands and advancing the art of coffee.

Source: HORECA Trend and DaVinci Gourmet