“Excellence Award” to Metro Turkey from PLMA for 3 Products in 4 Different Categories | HORECA TREND
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“Excellence Award” to Metro Turkey from PLMA for 3 Products in 4 Different Categories

Metro Turkey won the 'International Private Brands' competition organized by the Private Label Manufacturers Association (PLMA), which is considered one of the most prestigious award organizations on a global scale in the field of private label products. Metro Chef Geographically Indicated Gemlik Olives, Metro Chef Geographically Indicated Bayramiç Tahini Halva, Metro Chef Dried Tomato and Rioba Lady Gray Tea Bag won the “Award of Excellence”. 

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Metro Turkey, which is the first retailer to protect local products as part of its mission to protect Turkish culinary culture and carry it to the future, and to carry Geographically Indicated products on its shelves under its own brand, continues to be rewarded for this mission. In the "International Private Brands" competition organized by the Private Label Manufacturers Association (PLMA) and considered one of the most reputable organizations in the world in its field, Metro Turkey, Metro Chef Geographically Indicated Gemlik Olives, Metro Chef Geographically Indicated Bayramiç Tahini Halva, Metro Chef Dried Tomatoes and Rioba Lady Gray Tea Bag was deemed worthy of the 'Excellence Award' in 3 different categories.

Stating that they have been operating with the principle of always providing reliable and quality products for both professional businesses and end users since 1990. Deniz Alkaç, Member of the Board of Metro Turkey Responsible for Purchasing, “Our company, which protects local products with the mission of preserving Turkish cuisine and passing it on to future generations, has the title of being the first retailer in our country to put Geographical Indication Registered and candidate products on its shelves under its own brand. With our Geographical Indication Products Project, which we started in 2012 to record the values ​​and unique tastes we will leave to future generations, today we carry more than 200 food and non-food Geographical Indication registered and candidate products to our shelves, depending on the season. Among these products, Metro Chef Gemlik Olives won the Excellence Award by placing first in the Cold Start category in the International Private Brands competition. Metro Chef Dried Tomatoes also won the 1th prize in this category. In addition to Gemlik Olives, which received Geographical Indication registration from the EU exactly one year ago, Metro Chef Geographical Indication Bayramiç Tahini Halva, one of our Geographical Indication Registered products, received the 4nd prize in the Dessert category. Metro Turkey, which responds to the needs of its customers by offering flavors specific to different regions of the world as well as local products, placed on the shelves with the Rioba brand and placed 2rd in the Tea category. "We are honored that our products, which we offer to our customers with metro-style quality and assurance, were deemed worthy of the award," he said.

Gemlik Olive, which is known for its small seeds, thin skin and abundant flesh, is collected after it ripens on its branch and turns black, and makes a difference with its high fruit aroma. Metro Turkey, which introduces Bayramiç Tahini Helva, which differs from other halvas with its features, to consumers under the Metro Chef brand, offers traceability in the process from production to shelves thanks to the QR code on the labels of both products. Metro Chef Dried Tomatoes, which are dried using natural methods, stand out as a delicious fiber source that can be collected in season and consumed throughout the year. Offering many varieties according to different tastes in the tea category, which is the most consumed beverage in Turkey, Metro Turkey's Rioba brand Lady Gray Bag Tea is a blend prepared from summer harvest black tea leaves collected from tea fields in the Indian rainforests and infused with red safflower and blue cornflowers. It attracts attention with its different flavor, smell and taste consisting of bergamot, lemon and vanilla.

Winning Products were Exhibited at PLMA World of Private Label International Fair

This year, the products that received the Excellence Award in the International Private Brands competition, where more than 23 products from 72 retail brands from 500 countries competed; It was determined after examining many criteria such as taste, design, benefits, price-quality comparison and packaging. The products that won the 2024 International Excellence Awards were also exhibited at the PLMA World of Private Label International fair held in Amsterdam on 28-29 May.

Source: HORECA Trend and Metro Turkey

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Kütahya Porcelain Crowned the Coffee Pleasure on World Turkish Coffee Day

 Kütahya Porselen took its place in the event organized at Beta Yeni Han in cooperation with Beta Gıda and Turkish Coffee Culture and Research Association (TKKAD) on December 5th, World Turkish Coffee and Culture Day.

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Kütahya Porcelain, accompanied the participants with its innovative and elegant designs that crowned the coffee pleasure at the event held at Beta Yeni Han, where coffee was first roasted in Istanbul, on December 5th World Turkish Coffee and Culture Day.

Among the sponsors of the event, Kütahya Porcelain presented the Pilea, with its cups that can stay fixed on their plates without slipping even at a 45-degree inclination, the Bevel Coffee Set with its minimal design, the Crash, a unique example of the new generation design approach with its amorphous form, the Pedra Coffee Set with its bold colors and modern design, the Porflame Coffee Pot Set made of fire-resistant porcelain and other special coffee cup options to the participants. The designs reflecting the Turkish coffee culture received full marks from the participants.

In the event, in-depth information was given about the cultural richness of Turkish coffee with speeches by Turkish Coffee Culture and Research Association President Nuri Çolakoğlu, Vice President Murat Kolbaşı, Coffee Consultant and Author Cenk R. Girginol and Beta Yeni Han Istanbul Branch Manager Hatice Uğur. The event was enlivened with draws; Kütahya Porcelain gave special gifts to the winners in the draw where products of sponsor brands were given away.

Source: HORECA TREND and Kütahya Porcelain

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Arçelik Celebrated Telve's 20th Anniversary on World Turkish Coffee Day

Arçelik celebrated the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event organized in collaboration with the Turkish Coffee Culture and Research Association. Hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, Senior Sales Director of Arçelik, the enjoyable event, attended by Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and Historian-Author Saffet Emre Tonguç, addressed the development of Turkish coffee culture from past to present and the steps that need to be taken to promote it in the world.

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Arçelik, the leading brand of home technologies, crowned the 20th anniversary of Telve, the world's first automatic Turkish coffee machine, with a special event held on December 5th, World Turkish Coffee Day. The event, organized in Şerefiye Cistern, reflecting the historical and cultural texture of Istanbul, in collaboration with the Turkish Coffee Culture and Research Association, was hosted by Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, Can Dinçer, General Manager of Arçelik Turkey, Benay Bakışkan, and with the participation of Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, and historian and author Saffet Emre Tonguç, as well as many guests.

Within the scope of the event, a panel titled “Arçelik Telve’s 20-Year Journey: Turkish Coffee and Culture” was held with the participation of Koç Holding Durable Consumer Goods Group President Fatih Kemal Ebiçlioğlu, Turkish Coffee Culture and Research Association Board President Nuri Çolakoğlu and historian and author Saffet Emre Tonguç, moderated by actor Yetkin Dikinciler. A pleasant conversation took place on the cultural importance of Turkish coffee, its future and Arçelik Telve’s contribution to this culture.

Fatih Kemal Ebiçlioğlu: “We Have Brought More Than 5 Million Coffee Grounds to Coffee Lovers So Far.”

Stating that the interest and demand for Turkish coffee is increasing day by day around the world, Fatih Kemal Ebiçlioğlu, President of Koç Holding Durable Consumer Goods Group, “We continue to introduce traditional Turkish coffee culture to the world. Twenty years ago, Arçelik engineers developed Telve, which carries Turkish coffee culture to future generations in the most accurate way. By bringing a cultural heritage together with technology and innovation, it presented a cultural heritage beyond a beverage to the world. We took a pioneering step by carrying Turkish coffee, which represents a deep-rooted tradition as a symbol of friendship, sharing and hospitality, to international markets. In this process, Telve, which we have continuously developed with 88 patents, has become a cultural ambassador that carries the Turkish coffee tradition to all corners of the world over time. We have introduced more than 5 million Telves to coffee lovers worldwide so far. Today, we are happy that millions of coffee lovers in 32 countries experience the unique taste of Turkish coffee with Arçelik Telve.”

Benay Bakiskan: “4 out of Every 1 People Using Automatic Turkish Coffee Machines in Turkey Prefers Our Products”

Benay Bakiskan, Arcelik Senior Sales Director, “When we introduced the world's first automatic Turkish coffee machine Arçelik Telve to the market 20 years ago, we also created a new category. Promising the same flavor in every cup, Telve quickly became an indispensable part of homes and workplaces. Today, 4 out of every 1 people using an automatic Turkish coffee machine in Turkey prefers our products. In 100, the 2023th anniversary of our Republic alone, we reached the highest sales figure in our history and introduced approximately 500 thousand Telve to coffee lovers. We will continue to work passionately to ensure that this heritage reaches wider audiences with Telve, which integrates the Turkish coffee tradition into the modern world,” he said.

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Nuri Çolakoğlu, Chairman of the Board of Directors of the Turkish Coffee Culture and Research Association, “This year, we are celebrating the 10th anniversary of Turkish coffee being added to the list of world intangible cultural assets. Ten years ago, our friends and officials from the Ministry of Culture attended the meeting in Baku and made great efforts to make this decision by serving the delegates coffee they made with their own hands. I would like to commemorate, greet and thank those who contributed to this,” he said.

Historian and writer Saffet Emre Tonguç “Turkish coffee is an ancient heritage for these lands; it is one of the most precious traditions of our culture. Despite facing various bans throughout history, this value of ours has preserved its existence as a symbol of the importance our society gives to solidarity and sharing, and today it accompanies us at every moment of our lives, from marriage proposal ceremonies to daily conversations. Undoubtedly, it will continue to be an important carrier of our cultural identity and an indispensable part of our lives for years to come.”

In the event where Telve's 20th birthday and World Turkish Coffee Day were celebrated together, Turkish coffee tastings and various workshops were organized and various performances were performed. The theatrical show "There is Life in Telve", voiced by Yetkin Dikinciler, was highly appreciated. In the event, guests had the opportunity to experience Telve's unique taste as well as delicious beverages prepared with Arçelik's different coffee machines.

Source: HORECA TREND and Arcelik

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Inoksan is on its way to becoming a global brand with its 100% domestic production and technological power. 

Having taken its place among the first choices of chefs with the smart and innovative solutions it has brought to professional kitchens for 44 years, Inoksan carries its 75% domestic production and technological power to XNUMX countries around the world. Inoksan, which has broken new ground with its significant R&D investments and the innovative products it has developed, continues to represent domestic technology in the best way possible in the distinguished kitchens of the world by exporting more than a third of its production.

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Spreading Turkey's prestige in the industrial kitchen sector to the whole world, offering products that increase creativity by making a difference with efficient, delicious and practical solutions in kitchens. Inoksan, takes steps towards the future with its innovations. Inoksan, the choice of professionals who want to stand out without compromising on taste and who are conscious of protecting their kitchen and the world at the same time, serves those who seek perfection in technical details and development for efficiency in kitchens with its smart and innovative products. Inoksan also takes its place in the kitchens of those who want the best performance in taste with its strong after-sales service support and turnkey projects. 

Inspired by Turkish cuisine, Inoksan, the inventor of the first domestic combi oven used in the sector and in 5 continents of the world, also stands out with its cooking group products such as smart ovens, dishwashers, boiling pots, rotary grills and stoves. With its experienced sales team, after-sales support, turnkey architectural projects and over 100 authorized services, Inoksan undertakes the mission of becoming a real solution partner for its business partners, going beyond being a supplier company. 

Inoksan Participated in Zira Fest and SAUDI Horeca 2024 

With the price advantage it provides compared to its foreign counterparts, Inoksan expands its export network every day by coming together with all professionals who want to make a difference in their kitchens with its quality, smart and innovative products at the world's leading fairs. 

Taking its place with its large stand and experienced team at Zira Fest, one of the most important gastronomy events in the region, held in Tashkent, the capital of Uzbekistan, between October 8-10, İnoksan came together with the leading sector representatives and potential business partners of Central Asia at this event organized within the scope of “HoReCa Uzbekistan 2024”. 

Inoksan participated in the SAUDI Horeca 2030 fair held between November 25-27, which is part of the “Saudi Vision 2024”, where Saudi Arabia aims to diversify its economy and develop its public service sectors, and makes significant investments especially in the health, education, infrastructure, recreation and tourism sectors. Inoksan, which came together with its current buyers focused on investments in the tourism sector at the fair and also aimed to increase its brand awareness by reaching out to their customers and investors, introduced its products by contacting new project owners and companies providing subcontracting services to these projects throughout the fair. Strengthening its position in the Middle East market with the intense interest and positive feedback of the participants regarding its quality, Inoksan also took important steps for new collaborations. 

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Stating that they set out 44 years ago with the aim of introducing Turkish cuisine to the world through their own sector and making Inoksan a global brand, Vehbi Varlık, Chairman of the Board of Inoksan: “İnoksan is one of the most important players in the Turkish industrial kitchen sector, which is growing every day and ranks 37nd in the world after Italy with its export figures reaching 2% today. In order to gain this important place, we have worked to develop both ourselves and our sector without compromising our understanding of quality and innovation since the day we were founded. As a company with its own R&D center in the sector, we have developed ourselves by collaborating with universities in order to catch up with today's technology and even take a step forward. We have set an important goal for ourselves to obtain at least 2025% of our total turnover from exports in 50. After the Middle East and European markets, where we are already a strong player, our goals include expanding into the Latin America and Africa markets, which are developing every day, and the American markets, which have a large area for us. We will continue our work without slowing down to make İnoksan, which has brought firsts to the sector, a global brand.” 

Inoksan, which is the first to implement globally developing technology and innovations in Turkey, continues on its path by focusing on digitalization in both production and trade. Inoksan, which also puts collaborations with the world's leading global companies on its agenda in the coming periods, awaits all kitchen professionals who do not compromise on quality and reliability. 

Source: HORECA TREND and Inoksan

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