Kahve Dünyası has made it its mission to keep Turkish coffee culture alive and introduce it to the whole world since the day it was founded. 5 December World Turkish Coffee Daycelebrated at its store in London.

Turkish coffee was served to all guests who came to the store at the event, which was attended by the London representatives of the Turkish press and lasted all day. The unique aroma and traditional presentation of Turkish coffee, which is on the 'UNESCO Representative List of the Intangible Cultural Heritage of Humanity', provided Londoners with an unforgettable experience full of flavor.

Source: HORECA TREND and Coffee World

The new advertising campaign of Kahve Dünyası's uniquely delicious Gofrik, which has become a phenomenon, is starting with the famous artist Cem Yılmaz. With its 23 percent dry pistachio, unique Altınmarka chocolate and crispy layers, Gofrik, which is unique, will this time make a name for itself and its taste with one of Turkey's most beloved names, Cem Yılmaz. The new campaign, consisting of 10 films prepared with the slogan What's up Gofrik!, will meet with consumers through Cem Yılmaz's preparation and request for an advertising campaign for Gofrik. Throughout the advertising campaign prepared by Federation, Cem Yılmaz continues his preparations for his dream campaign with great enthusiasm and excitement for Gofrik, while the efforts of those around him to take him down will be emphasized with an entertaining language.

Speaking at the launch event of the new advertising campaign, Altınmarka Consumer Products Group General Manager Dilara Altınkılıç Kutmangil; “We wanted to sign a ‘special’ advertising campaign for Gofrik, which has created a premium segment in its category and is much loved by consumers. In this sense, we wanted to proceed on this path with a ‘special’ person, Cem Yılmaz, who is much loved by Turkey, with his unique style and his effect on the masses. Cem Yılmaz’s humorous perspective, unique talent and sincerity reflected Gofrik in the most accurate way and provided a perfect harmony with our brand. It was a beautiful work that we all liked. I would like to thank Cem Yılmaz for his interest and contributions in the realization of this successful collaboration. I think our consumers will follow our commercials with interest and appreciation.”

Stating that Kahve Dünyası always aims to exceed the expectations of its consumers by offering them unique tastes, Kahve Dünyası General Manager Kaan Altınkılıç He continued his words as follows; “We prioritize taste, quality and originality in every product of ours. Gofrik has become a special product that emerged with this understanding and has received great acclaim. It was loved very much and has become a phenomenon. Today, we are experiencing the excitement of the new advertising campaign we have prepared with our dear Cem Yılmaz for this special product. While designing our campaign, we aimed to create a unique campaign that suits the identity of Gofrik, which stands out from its competitors with both its taste and quality. Therefore, we thought that no one else could take part in the advertising campaign other than Cem Yılmaz, one of the most special names in Turkey. He not only brought this campaign to life with his unique style, but also beautifully reflected the spirit of Gofrik. He made a great contribution to this project with both his professionalism and sincerity. I sincerely thank Cem Yılmaz for being with us on this fun journey.”

Source: HORECA TREND and Coffee World

Making statements about coffee prices reaching a 47-year peak, Arabica Coffee House CEO Sertaç Yalçın: “There is more than one reason for the increase in coffee prices. Especially after the pandemic, prices on the coffee exchange rose to levels of $200-250, and now they have risen to levels of $320. The price increase is related to climate changes in the coffee-growing geography, as well as farmers' efforts to increase prices by making contracts for coffee purchases after the pandemic. At the same time, demand for coffee is increasing, but since production is not increasing at the same pace, this supply-demand imbalance is also pushing prices up,” he explained.

Our Branch Target for 2025 is 230

Rugged: “ In addition to all this, companies are also making long-term contracts and foreign exchange indexed agreements to control costs, and they are also trying to balance price increases by working with stocks in product supply. In addition to the increase in coffee prices, there are also serious increases in other costs such as labor and packaging. Coffee consumption has become a lifestyle, and for this reason, we predict that consumption will continue despite price increases. We are celebrating our 10th anniversary on this path we set out on with the slogan “Make a Difference, Be a Pioneer”. We will continue our investments without slowing down. We will make a total investment of 2025 million in 200, and we aim to increase the number of our branches to 230,” he said.

Arabica Coffee House, which imports its own coffee and has a daily roasting capacity of 3 tons, maintains its distinction as a meeting point that coffee lovers trust.

Arabica Coffee House aims to be a pioneer by creating awareness in the sector with its maestro concept that will offer a different experience in the near future, with branches to be opened in Istanbul Bebek and Koşuyolu.

Source: HORECA TREND and Arabica Coffee House