Asperox's New Dishwasher Capsule Sparx's Commercial Released

Beyaz Kağıt , a 100% domestically owned company and one of the largest players in the household cleaning products sector, is now making its mark in the dishwasher detergent market. Beyaz Kağıt's new dishwasher detergent, Asperox Sparx , which they have been working on for 5 years, is set to revolutionize dishwashing. The commercial for Sparx features the popular actor İlker Ayrık, the face of Asperox. Set in a kitchen, the commercial humorously highlights the continued use of traditional methods like vinegar, lemon, and baking soda for dishwashing despite advancements in dishwasher capsule technology. The film emphasizes that Sparx will change dishwashing habits, showcasing how its vinegar, lemon, and baking soda content cleans even the toughest stains and greasiest dishes, setting new standards. The film production, by VML Istanbul, was handled by Kala, and directed by Brutalism.

Source: HORECA Trend and White Paper