Muratbey Will Meet the World Food Industry in the USA

Muratbey , Turkey's domestic cheese brand, which has made a name for itself worldwide with its consistently rising growth rate since entering the cheese sector, will participate in the ECRM Fair in the USA to introduce its innovative products to the global food industry. The fair, which will open its doors between April 15-17, 2024, offers brands specially designed one-on-one meetings and unprecedented access and communication opportunities.

Muratbey, which continues its promotional and marketing activities and brand investments in Europe intensively, has also increased its targets in the US market, to which it has been exporting since 2011, following the increase in market share it achieved in Germany. Muratbey, which is rapidly advancing towards becoming a world brand, will introduce its award-winning special cheeses to cheese lovers in the USA at the ECRM Fair, the giant meeting of the retail food industry.

Muratbey Chairman Necmi Erol stated that they have obtained brand registration in nearly 60 countries since 2008 , adding, “We export to 5 continents, mainly the European Union, Middle Eastern countries, the USA, and Turkic Republics. With the special cheeses we have developed as a result of our R&D efforts, Muratbey has reached over 300 product varieties. Our special cheeses, which combine health and taste and transform cheese into a snack that can be consumed at any time of day, appeal to all age groups from 7 to 70. Our products are gaining appreciation from different cultures around the world. Through the Turquality program, since 2018, we have been exporting cheese from Turkey to EU countries, primarily Germany, France, England, Belgium, Denmark, Austria, and the Netherlands, with a continuously rising trend. At the ECRM Fair, we want to introduce Muratbey's special products to major global food retailers in the USA so that more people can taste our cheeses.”

Necmi Erol stated that they have developed innovative products enriched with beneficial nutrients for the body, such as prebiotics and whey protein, as well as vitamin D, which is critical for public health and is deficient worldwide. He said, “ These innovative and reliable cheeses proactively meet the needs arising from the healthy lifestyle trend that prevails worldwide. We export a wide range of products including our innovative vitamin D-enriched cheeses such as Burgu, Kaymaklı, Topi, Sürmeli, Misto, Naturena, and Plus series, as well as regional varieties such as Anatolian Flavors, Antep, Braided, Grilled Cheese, Van Herb Cheese, and String Cheese. We are moving towards becoming a global player by blending the strength and resources we receive from Turkey with innovation. These and similar meetings also accelerate our progress.”

Muratbey participated in the ECRM Organization in 2019 and successfully represented Turkey as the only Turkish brand among 16 companies worldwide in the dairy products category.

Source: HORECA Trend and Muratbey