SuperFresh Breaks a First and Brings Reels to Television
SuperFresh, the founding and leading brand of the frozen food sector in Türkiye, has broken new ground by bringing the 1-minute reels format to television. This innovative project, titled "Super Quick Recipes," is a digital...
SuperFresh, Turkey's leading frozen food company, which reaches the tables of approximately 7,5 million plates in approximately 24 million households every year, is launching an innovative advertising campaign special for Ramadan with Refika Birgül, who has been the brand ambassador for three years. The "Super Fast Recipes" commercial series, which includes 10 different recipes prepared with SuperFresh products, from soup to dessert, from main courses to sahur recipes, will meet the audience both on television screens and on SuperFresh's social media accounts throughout Ramadan.
The Super Fast Recipes commercial series, which is the first example in Turkey where recipes are included in commercials in detail, answers the consumers' question of "what should I cook" during Ramadan by adapting the "reels" concept, the popular digital format, to television. SuperFresh, which has been collaborating with Refika Birgül, the owner of the most viewed recipes on digital, as the brand ambassador for more than three years, has become the leader of communication in the sector by receiving 22 awards with its latest innovative campaign, SuperFresh Bi Journey.
Source: HORECA Trend and SuperFresh
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