Özsüt Franchise Took Its Place at Istanbul Expo Fair
Özsüt, one of Türkiye's most established brands, took its place at the Franchise Istanbul Expo Fair, held at the Istanbul Fair and Congress Center between February 6-10. More than 250 brands and 40 businesses...
Özsüt , which has reached all corners of Turkey with its unchanging quality flavors since 1938 , took its place at the Franchise Istanbul Expo Fair , held between February 6-10 . As one of the brands that best implements the franchise system in our country, Özsüt continues to welcome prospective investors seeking profitable investment opportunities at its booth.
Özsüt, which was founded in Izmir in 1938 and served only in its store in Kemeraltı until 1991, has been using the franchise system as a growth strategy since 1996. Özsüt, which is growing rapidly every day with over 46 dealers in 150 provinces in Turkey and 7 dealers in Azerbaijan, offers entrepreneurs the opportunity to make a profitable investment.
Özsüt, which always wins well with prospective investors with its well-established image, high perception of trust among consumers, production power, volume and innovative approach, allows entrepreneurs to get the return on their investment in a period not exceeding 3 years. Özsüt, which carries out many studies in every field from marketing and sales to R&D in order to make franchisees work more profitable and enjoyable, shares its 86 years of knowledge and experience with its investors. The brand, which ensures that each franchisee becomes a part of the long-established Özsüt family, supports its franchisees in all matters from location selection to efficient operation management, from architectural project support to business consultancy. Özsüt attaches great importance to the fact that its investors are people who adopt Özsüt's work discipline, protect its values, and care about customer satisfaction and happiness, thus ensuring the successful functioning of the franchising system.
Continues to Grow with New Concepts
Özsüt, which has grown rapidly by switching to the franchising system since 1996, makes a difference in the sector with the new and different concepts it has implemented. The brand, which offers a new and completely different experience to its guests with its style inspired by French pastry culture, with its open kitchen designed store Özsüt Select, which opened in the Alsancak district of Izmir in 2021, started to serve with the kiosk concept BONTON Özsüt, which creates great opportunities for investor candidates in 2022. BONTON, which provides fast and practical access to Özsüt flavors in the pace of daily life, is located in Mecidiyeköy, Şişli, Yenikapı, Ayazağa metro stations in Istanbul and in İzmir Tire, Bursa Osmangazi and Nilüfer.
Özsüt's Brand Journey
• It was opened by Özsüt Sefer Usta in 1938 in İzmir Kemeraltı.
• Özsüt's first shop sold only yoghurt and clotted cream.
• A dessert master working in the Ottoman palace started working with Sefer Usta's uncle after the palace was dissolved, which created the opportunity for Sefer Usta to learn all the secrets of traditional milk desserts.
• Continuing its adventure by producing traditional desserts in this way, Özsüt Muhallebicisi gradually increased its fame, especially in the 70s and 80s, and became one of the trademarks of Izmir.
• In 1980, it started to grow under the leadership of Sefer Usta's son, İbrahim Urlulu, and with the partnership of Özsüt masters.
• Özsüt's first branch was opened in Izmir Alsancak in 1991.
• Starting from 1996, it started to rapidly increase the number of branches by switching to the franchising system. During the same year, Özsüt continued to welcome its customers with 6 branches.
• By 2002, the number of Özsüt branches had increased to 50.
• In May 2014, it opened its first branch in Baku, the capital of Azerbaijan, and its second branch in August 2016. As of 2023, it operates with 7 branches in Azerbaijan.
Source: HORECA Trend and Özsüt
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