School holiday periods mean a significant increase in not only tourism activity but also in housing investments for Dubai. This study evaluates the shift in Turkish investors' interest in Dubai during this period.Angelshine Property Founder Betül Işık pointed out that the line between vacation and investment is becoming increasingly blurred.

"A visit that started as a vacation is turning into an investment plan."

Betül Işık, noting that the primary motivation for Turks coming to Dubai during the mid-term break is mostly vacation, summarized the most common situation they encountered in the field as follows: “Many people come saying 'I came to vacation.' However, after experiencing Dubai for a few days, the following question inevitably arises: 'What would it be like to have a house here?' The scenario we experience most often is that a visit that starts as a vacation turns into a project tour, and then the project tour turns into a serious investment plan.”

1+1 and holiday home concepts are gaining popularity.

Stating that investor interest is concentrated in certain housing types during school break periods, Işık listed the most sought-after options as follows:

Highlighting that investors no longer want "empty houses," Işık said, "They are turning to houses they can both use themselves and generate rental income from when they are not in use."

"A sunny, safe, and child-friendly city"

Betül Işık also touched upon the factors that increase Dubai's appeal for Turks during school breaks, stating that climate and living comfort are particularly decisive factors in the preferences of families: “While it's cold in Türkiye during school breaks, Dubai is sunny. Besides that, security is very high; it's a city where you can comfortably travel with children. Entertainment, shopping, and the sea are all available. Families with children, in particular, feel truly comfortable in Dubai; everything is planned, organized, and comfortable.”

“The first question is clear: What will this house bring me?”

Işık emphasized that Turks who come for vacation and consider investment are now acting much more consciously, noting that the most frequently asked questions focus on financial returns: “The first question is usually very clear: 'What will this house bring me?'Then questions arise about the monthly rental income, how many years it will take to pay for itself, and whether it can be rented out if there are no investors. So it's no longer just about buying a house, making a smart investment They want it.”

Short-term rent, long-term value appreciation.

Betül Işık stated that purchases made during school break periods include both short-term and long-term goals, and said that Dubai is one of the rare markets that can offer this balance: “Investors generally say the following: 'I'll rent it out in the short term, and it will appreciate in value in the long term.' Dubai is a very advantageous market in this respect. It is strong in short-term rentals, and also provides reliability in the long term.”

"Dubai is no longer just a holiday destination."

Stating that the perception of Dubai is rapidly changing for Turks, Işık concluded his remarks as follows: “Previously, people would say 'Let's go to Dubai for a holiday,' now they are talking about 'Should we buy a house in Dubai?' Mid-term holidays are also periods when this transformation accelerates. People come, see, experience, and in the end they say: 'If I come here every year, why shouldn't I have a house here?'"

Kaynak: HORECA TREND and Angelshine Property

WIN Ltd The event, hosted by General Manager Alexandros Arampatzis, Central Macedonia Regional Deputy Governor for Tourism Vicky Hatzivasiliou, Halkidiki Tourism Organization President Giorgos Broutzas, and chef, writer, and TV presenter Maria Ekmekçioğlu, attracted significant attention from the press and media.

This special evening, aimed at further strengthening tourism ties between Greece and Türkiye, as well as increasing the dynamism and sustainability of tourism in both countries, focused on tourism destinations in the Central Macedonia region of Greece.

The event highlighted the visibility of regions in Greece beyond just the islands and specific tourist destinations. Tourism routes emphasizing cultural, historical, gastronomic, and touristic opportunities in areas such as Central Macedonia, the Halkidiki peninsula, Kavala, and the Pieria coast with its views of Mount Olympus were shared with participants as incentives for travel.

Kaynak: HORECA TREND and Win LTD 

Corendon Airlines demonstrates a vision that adds value to life through its sustainable growth in its flight network as well as its multifaceted investment in sports. Contributing to the development of sports, creating value through sustainable projects, and supporting sports tourism are among the fundamental elements of Corendon Airlines' long-term brand strategy.

Making a difference in the Polish market through sports communication.

Corendon, continuing to empower sports in Türkiye and Europe with its multi-sponsorship communication approach, is resolutely continuing the steps it took in 2025 into 2026. Corendon Airlines, which is planning increased capacity and new destinations for the 2026 summer season in Poland, one of Europe's most dynamic markets, is supporting this growth with sports and event sponsorships. Collaborations with Górnik Zabrze Football Club and the Polish Golf Federation have paved the way for innovative projects that combine sports and travel. The golf tournament held in Belek, with stages played in various Polish cities and the grand final hosted by Cullinan Belek, was a strong reflection of Corendon Airlines' international contribution to sports tourism.

Football and golf initiative in the UK market.

In the UK market, sports-focused communication emerged as a key element in reinforcing brand awareness. The sponsorship collaboration with Hull City, a long-established English football club, was supported by year-round golf tournaments, blending the sporting experience with a destination-focused approach. Through the Race to Belek golf tournaments hosted by Gloria Golf Resort, British golf enthusiasts were introduced to Türkiye's leading golf destinations. This strategic approach, which provides golf lovers with exciting, competitive, and friendly moments, is planned to continue with the same consistency in 2026.

EuroLeague was brought to sports fans in Antalya for the first time.

The support given to different branches of sports in Türkiye, Corendon AirlinesThis demonstrates Corendon Airlines' inclusive vision in this field. The continuation of Antalyaspor's stadium naming rights sponsorship under the name "Corendon Airlines Park" and the support given to Corendon Alanyaspor are significant examples of the contribution made to the regional sports ecosystem. In addition, Corendon Airlines, in collaboration with Anadolu Efes Sports Club, the representative of Turkish basketball in Europe, ensured that the EuroLeague, the most prestigious organization in European basketball, would meet sports fans in Antalya for the first time in 2025. The match between Anadolu Efes and FC Bayern Munich took place on November 14, 2025, at the Antalya Sports Hall, hosted by Corendon Tourism Group and supported by the Antalya Provincial Directorate of Youth and Sports and the Antalya Provincial Directorate of Culture and Tourism.

It brings new facilities to the sector.

Corendon Airlines, complementing its sponsorship activities with investments in sports tourism, continues to bring new facilities to the sector. The Corendon Football Center, located in Lara, Antalya, hosts clubs and tournaments from various leagues with its modern infrastructure and multi-purpose facilities. In the field of tennis, Corendon Tennis Club Kemer contributes to Türkiye's sports tourism potential by hosting national and international events.

Salomon Cappadocia Ultra-Trail and Tahtalı Run to Sky

Outdoor sports are also among the areas that Corendon Airlines has long supported. The co-sponsorship of the Salomon Cappadocia Ultra-Trail®, one of the world's most prestigious trail runs, increases Cappadocia's international visibility; while another event supported by the brand, Tahtalı Run to Sky, brings athletes together in a unique experience stretching "from sea to sky". The organizations and teams supported in different branches such as sailing, cycling, and running reflect Corendon Airlines' vision of integrating sport into every aspect of life.

Corendon Airlines, which positions sports as an integral part of its corporate culture, reflects its motivation of "making an impact in the blue waters as well as in the skies" through the successes achieved in sailing competitions with its Corendon Sailing Team, composed of its employees. With its sports-loving and dynamic team structure, Team Corendon Volleyball, Basketball, Rowing and Running Teams also successfully represent the brand in corporate tournaments and competitions. Corendon Airlines also continues its contribution to sports with a multifaceted approach by supporting clubs, teams and organizations such as Muratpaşa Belediyespor Teams, X Waters, SUP CUP, and UCI Nirvana Gran Fondo World Series both domestically and internationally.

"For us, sport is the most powerful reflection of our journey in the sky, on the field."

Corendon Airlines Chairman and CEO Yıldıray Karaer stated: “At Corendon Airlines, we view sports not just as an area to be supported, but as a long-term value creation strategy. We believe in the unifying power of sports, and we realize our sponsorships and investments in projects that grow sports tourism and make lasting contributions to destinations. In 2026, we will continue to support sports in various branches, on a national and international scale; and bring athletes, clubs, and destinations together around the same vision. Because for us, sports are the strongest reflection of our journey in the sky on the ground.”

Kaynak: HORECA TREND and Corendon Airlines