PepsiCo Türkiye Design and Innovation Center Opened

A "Design and Innovation Center" was opened in the Turkey Office of PepsiCo, one of the world's largest food and beverage companies, whose products are consumed more than one billion times a day. It is the third center in Europe Istanbul PepsiCo Design and Innovation Centerwill carry out innovation studies at the design focus of all PepsiCo brands.

Held within the scope of the opening “Europe Design Summit” At the event, PepsiCo's senior design experts from America, Latin America and Europe made presentations on PepsiCo's global design strategy.

“We are already excited for innovative work”

PepsiCo Türkiye General Manager Evrim Şenstated that they are very happy that the design and innovation center they have implemented is located in Istanbul; “This center will work to ensure that our brands keep up with the rapidly changing culture and consumer needs and expectations and become a part of the culture by directing this trend. Many talented colleagues in design and innovation will work in this center. This is a special happiness for us. "As PepsiCo Turkey, we are already very excited about the innovative work that will come out of this center."

“Istanbul will be inspiring for our teams”

PepsiCo Europe Design and Innovation President Marie Therese Cassidy attended the Europe Design Summit In his presentation; "Turkey is very inspiring with its geographical features, rich history and vibrant culture... Especially every time I come to Istanbul, I have a special admiration for this city, especially its fascinating architecture. I believe that in this inspiring city, the Design and Innovation team at PepsiCo Turkey will carry out amazing work. "In this center, which was opened as a part of PepsiCo's global design and innovation strategy, works that will be shaped in harmony with Turkey's fascinating culture will be carried out for our brands and consumers," he said. 

Source: HORECA Trend and PepsiCo Turkey