Nespresso's Vertuo Coffee System is Now in Turkey

Nespresso is bringing its new generation coffee system, Vertuo, highly acclaimed for its variety and functionality, to coffee lovers in Turkey who seek unforgettable coffee flavors. Designed for home consumption, Vertuo, the result of years of research and development, enhances coffee lovers' preparation and drinking experiences with its advanced technology, offering greater comfort, variety, and enjoyment. With the Nespresso Vertuo system, coffee lovers can enjoy a wide variety of flavors in six different cup sizes, from 40ml Espresso to large cups, Cold Brew to Barista-style coffees, and 535ml Carafe sharing coffee, all without compromising on the well-known Nespresso flavor standards. Completely different from the capsules and machines of the Original coffee system, the Vertuo Coffee System, with its unique brewing style, has been available at all Nespresso retail locations in Turkey since September 5th. Simultaneously with the launch in Türkiye, the commercial for Vertuo, featuring Nespresso brand ambassador George Clooney along with Julia Garner and Simone Ashley, also began airing on digital platforms.

Developed in line with Nespresso's sustainability-oriented world, Vertuo offers unique machine and coffee designs, smart barcode technology and an innovative system that automatically adjusts the coffee capsule-specific brewing parameter. For coffee enthusiasts who want to experience the best coffee in the comfort of home, Vertuo coffee machines combine the ability to prepare coffee in 6 different cup sizes with the ease of a single button, through capsules of different sizes. Nespresso, which carries this innovative coffee system to Turkey based on the fact that coffee consumption habits are getting richer day by day, aims to deliver its quality coffees and products to more coffee lovers.

Soft from Creamy Rich Foam İçim

Offering unique coffee experiences to coffee lovers, Vertuo's coffee series contains the best Arabica and Robusta beans for an intense, smooth and layered taste. Vertuo coffee machines, which are easy to use with their practical system, allow you to prepare coffees of the same standard, with high quality and creamy rich foam, soft drink and intense taste, thanks to their innovative technology. Vertuo promises a soft drink, even if no milk is added, thanks to its creamy, rich foam with a silky texture. When mixed with a foam spoon, a unique smell and aroma specific to each coffee comes to the fore, while this mini process performed before the first sip takes the pleasure of drinking one step further.

Automatically Recognizes Coffee

Vertuo combines elegant, stylish and compact design with a smart barcode system. By pressing just one button, Vertuo machines read the barcode on the capsule, automatically recognize the coffee and make the most delicious Nespresso coffee ready to drink. It provides the highest drinking pleasure, suitable for different tastes, with the unforgettable coffee taste achieved by maintaining the Nespresso standard in each capsule.

Vertuo coffees, which leave a lasting taste on the palate for a long time, are offered in four different sized capsules and six different coffee cup sizes. Vertuo coffee machines offer a wide range of models and colors that coffee lovers can choose according to their consumption habits, including Vertuo Next and Vertuo POP. Vertuo coffee machines and coffee varieties are available for sale in Nespresso Boutiques, on the website and on the Nespresso Mobile Application as of September 5. Additionally, all Vertuo capsules are recyclable, just like Original capsules. Used coffee capsules can be left in the recycling areas in Nespresso Boutiques.

Superstars Come Together for Vertuo

Julia Garner and Simone Ashley came together for the first time with Nespresso's global brand ambassador George Clooney for the newest commercial of the Vertuo series. Throughout the comedy film, Clooney, Garner and Ashley cheerfully compete with each other to guess their coffee style preferences, while also emphasizing the unforgettable coffee taste with the variety of flavors and styles in Nespresso's Vertuo series. The ad is inspired by Nespresso's commitment to providing unique coffee experiences and delivering the tastiest cup at the touch of a button.

About Nestlé Nespresso SA

Nestlé Nespresso SA is the pioneer and benchmark in high-quality portioned coffees. The company works with more than 15 farmers in 120.000 countries through the AAA Sustainable Quality™ Program to implement sustainability practices on coffee farms and the nature surrounding them. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps improve the quality and productivity of coffee produced, ensuring a sustainable supply of high-quality coffee and improving the livelihoods of farmers and their communities.

By becoming B Corp™ certified in 2022, Nespresso joins an international movement of 4.900 purpose-driven businesses that meet B Corp's high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 13.000 countries with more than 81 employees. As of 2021, there were 802 boutiques in the global retail network operated by the company. For more information, you can visit the Nespresso corporate website: www.nespresso.com.tr

Source: HORECA Trend and Nestlé Nespresso SA