Komili “Last Tree” Project Advertisement

Komili; With his new project, The Last Tree, which he designed to increase the impact of the Memorial Olive Tree Project he started in 2018, he says, "If you have to live with a single tree, there is no other option than olives." While 25 million trees have been scanned so far within the scope of the Monumental Olive Tree Project, which was implemented "so that olive oil and culture can live on for generations" in these lands; More than 400 monumental olive trees over 300 years old were identified, registered and mapped. Now, with the Last Tree Project, the unique olive oils produced from these centuries-old olive trees are offered for sale for those who want to support the brand's Memorial Olive Tree project. The entire income from the sale of “Komili Son Tree Natural Extra Virgin Olive Oil” in its limited edition special bottle obtained from monumental trees over 400 years old, which can only be purchased from selected sales points specified on the sonagac.com website, is transferred to the Komili Memorial Tree Project.

The movie "The Last Tree", produced by RED and GREY Advertising Agency, which will be broadcast on television, cinema, outdoor, digital platforms and social media, focuses on the story of the last remaining olive tree in the world, accompanied by the impressive music composed specifically for the project by Rahman Altın. In the movie, it is explained that each of the monumental olive trees, which became heroes with their fight against humanity, should be protected as "the last tree".

If you would like to contribute to the Komili Memorial Olive Tree Project "So that olive oil and its culture will live in these lands for generations" www.sonagac.com You can support us by purchasing Komili Son Ağaç Natural Extra Virgin Olive Oil, specially produced from olive trees over 400 years old, from the website.

About 

Advertising Brand: Bunge Food / Komili Olive Oil

Advertising Brand Officials:

Marketing and Commercial Marketing Leader: Dr. Pınar Nokay

Brand Manager: Demet Umezu

Brand Manager: Gulnihal Metin

Deputy Brand Manager: Meltem Karamanoglu

Advertising agency: RED and GRAY

Production: Kouem Media

Yönetmen: Emre Basaran

Music: Rahman Gold

Media Planning Agency: Universal McCann

PR Agency: Golin Istanbul

About Komili

Komili, one of Turkey's most established brands, has been continuing its journey in the Komi Village of Lesbos in 1878 in Anatolian lands since 1923. Komili, which was acquired by Bunge Gıda in 2017, continues its leadership in the olive oil sector. Komili, which obtains its olive oil from the best olives of the Aegean region, especially Ayvalık and the Gulf Region, offers its consumers the olive oil it produces with its long years of experience, knowledge and expertise, as well as its production technology, varieties determined in line with consumers' preferences and sensitive quality criteria. Komili also works to increase the awareness of olive oil, raise producer awareness, increase efficiency, reduce costs and increase consumption.

Source: HORECA Trend and Komili