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3 Awards to Edenred Turkey

Edenred Turkey, the pioneer and market leader of the meal cards industry in Turkey, was deemed worthy of 23 separate awards in the categories of Best Product/Service Development, Best Use of Customer Insight and Feedback and Best Customer Experience Strategy within the scope of Turkey Customer Experience Awards - TCXA'3.

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As the market leading company that introduced Turkey to the meal card system, Edenred Turkey's success continues to be crowned with awards, serving more than 35 million employees of more than 1,8 thousand corporate customers in 60 thousand member restaurants, cafes, markets and thousands of gas stations in our country.

Edenred Türkiye, TCXA'23 From the award ceremony, Best Product or Service Development with the Edenred CepPOS project, Best Use of Customer Insight and Feedback with the Edenred Navigator project) and Best Customer Experience Strategy with the Passion for Customers project.It was deemed worthy of 3 separate awards in different categories.

Regarding the awards received Edenred Türkiye CMO Zeynep Ege Dura he said; “As Edenred Turkey, we see our customers, members and card users not only as our stakeholders, but also as valuable members of the Edenred family. We design and implement all our services and products by listening to the voices of everyone in this big family. These three awards we have received today underline how well we hear their voices and our success in moving forward in this direction. I heartily congratulate all my colleagues who have contributed to this success. “We will continue to enrich and strengthen ties in line with our purpose of existence and always do better.”

About Edenred

With the approach of "We are with you every day of your business life", Edenred is a leading digital platform that connects more than 45 million users of approximately 1.000.000 corporate customers and 60 million member businesses in 2 countries.

Edenred caters to companies' needs in areas such as food (such as lunch benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multiple energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). offers solutions for

“We strengthen ties by enriching them,” the group said. All these solutions offered in line with its stated purpose of existence, which is "Always for the better", ensure the welfare and purchasing power of the users; It increases the efficiency of companies by enabling them to save money. In addition, it contributes to employment and revitalizes the local economy. It also facilitates access to healthier food, more environmentally friendly products, wider availability and easier mobility.

Edenred's 12.000 employees are committed to making the business world a safer, more efficient and more responsible interconnected ecosystem every day.

In 2022, the Group managed a business volume of close to €38 billion, thanks to its global technology assets, mainly carried out through mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and is included in the CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe indices.

 

Source: HORECA TREND and Edenred

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Food Producers

Ülker and Sabancı University Join Forces for Wheat 

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Ülker, which develops sustainable agriculture projects specifically focusing on wheat, hazelnuts, and cocoa, has signed a significant collaboration with Sabancı University. This collaboration involves wheat enriched with zinc and selenium in the field, first turning it into flour and then into a product.  

The Biofortification Project, which has been carried out in the field for two years, has resulted in significant increases in zinc and selenium levels in wheat grains and the flour derived from them. For example, in whole wheat flour produced from fortified wheat at Ülker's production facilities,  It was determined that the amount of zinc increased by 46% compared to flour without the treatment. Selenium, which is found at very low levels in wheat grown in our country, increased 18-fold to reach the desired levels. Laboratory analyses conducted in the field showed that the mineral richness provided in the wheat grain can be effectively transferred and preserved into the flour and subsequently into the final products.

Ülker's limited number of Saklıköy Field Enriched Cereal, Milk Chocolate, Rice Crisp, Orange and Coconut biscuits, produced with flour obtained from mineral-enriched wheat through field application, were offered to consumers.

Ülker CEO Özgür Kölükfakı, He stated that the sustainability of wheat, which ranks first among the raw materials they use at 39%, is of great importance to Ülker. Kölükfakı, noting that they adopt an inclusive approach to wheat, continued: 

We focus on a variety of topics, from wheat breeding for biscuits to regenerative agriculture to improve soil health. When developing projects, we place great importance on collaborating with experts and contributing to society and our stakeholders. The Biofortification Project was a valuable opportunity to draw attention to zinc and selenium, minerals whose benefits are also highlighted in the Turkish Nutrition Guide by the Ministry of Health, and to provide social benefits. As part of the two-year project, the zinc and selenium content of wheat was fortified in the field. This wheat was then ground into flour at our factory. Immediately afterward, we introduced a limited number of Saklıköy Field Fortified Grain Biscuits to our consumers, thus embodying the project with all its processes, from farm to shelf.

Kölükfakı stated that they continue to work on new wheat varieties with the Bahri Dağdaş International Agricultural Research Institute, with whom we previously produced the Aliağa Biscuit Wheat, and also reminded that they produced the Saklıköy Kavılca Wheat Chocolate Cream biscuit in 2023 to raise awareness of Kavılca, one of Türkiye's most valuable ancestral wheat varieties with a 13-year history. 

Emphasizing the importance of maintaining soil health for Ülker, Kölükfakı continued: “With the regenerative agriculture we implement in wheat production, we are placing domestic agriculture, local development, and farmer welfare at the center. We aim to implement regenerative agriculture on 2030 decares of land by 10. We are continuing our work in this area with 2025 farmers by 101.” 

Prof. Dr. İsmail Çakmak: “The Story of Saklıköy is an Example That Can Be Adapted to Different Products”

Prof. Dr. İsmail Çakmak, director of the Biofortification Project and faculty member at Sabancı University's Faculty of Engineering and Natural Sciences, noted that plant production removes tons of micronutrients from soils each year. Çakmak pointed out that this problem is exacerbated by the use of high-yielding varieties in agriculture. He explained that these mineral losses in soils also manifest in the food we consume, playing a decisive role in the emergence of hidden hunger, which is so prevalent in people today (especially in children).

Çakmak continued: “If the soil is poor in minerals, so is the food, and so is the human being… With this in mind, we sought to find a rapid and effective solution to this mineral deficiency problem through this collaboration with Ülker. While still in the field, the wheat was nourished with zinc and selenium applied to its leaves, and then it transferred these valuable minerals into its grain. Thus, the wheat regained the mineral richness it had gradually lost over the years. In other words, nothing new was added externally; it simply replenished the minerals it had lost over time.

The Saklıköy biscuit, produced with this fortified wheat flour, will be a fine example of the "farm-to-table" approach. Furthermore, the Saklıköy story will serve as an example that can be applied to many other staple foods, from bread and pasta to milk and tea. This will not only provide new income opportunities for our farmers but also pave the way for more nutritious food for our people. Çakmak also stated that this fortification study conducted with Ülker was carried out in light of the knowledge and experience gained from an international project led by Sabancı University, which ran for 15 years in 12 countries. 

What is Hidden Hunger?

According to FAO, hidden hunger is the situation where people cannot get enough of the essential vitamins and minerals needed for growth and development due to the inadequate nutritional quality of the food they consume. https://www.fao.org/about/meetings/icn2/news-archive/news-detail/en/c/265240/

Note: Saklıköy Field Enriched Grain Biscuits are only available at Migros

Source: HORECA TREND and Ulker

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HORECA Supply

Ice Cream Season Has Started with Metro Chef!

In addition to the Metro Chef ice cream varieties, which are prepared with the hammering method and offer 10 different flavors from mastic gum to Belgian chocolate, everything you need to add coolness to summer from Metro Chef fresh and frozen fruits to milk, cream and vanilla is waiting for you in Metro stores!

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Would you like to make your own ice cream, the sweetest way to take a cool, delicious break from the summer heat, or would you prefer to have our most special varieties ready-made? Whatever your preference, Metro offers all the ingredients you need to make your own ice cream, as well as ice cream options free of preservatives and sweeteners! Offering 10 different flavors, from mastic gum to Belgian chocolate, prepared using the hammered method. Subway Chef In addition to ice cream varieties, Metro Chef offers everything you need to add coolness to summer, from fresh and frozen fruits to milk, cream and vanilla, waiting for you in Metro stores!

Metro Turkey offers seasonal solutions for those seeking refreshment in hot weather, businesses looking to enrich their dessert menus with ice cream varieties, and those looking to try creative flavors in their own kitchens. With 35 years of experience, Metro Turkey welcomes summer with two fantastic alternatives for ice cream lovers: Under its Metro Chef brand, it brings 10 different flavors of ice cream, a summer staple, to both professional kitchens and home consumers. For those looking to add a unique twist to the refreshing summer classic, ice cream, it offers all the essential ingredients, from fresh and frozen fruit to cream and vanilla.

10 Different Ice Cream Varieties with Metro Chef Guarantee

Prepared using the traditional beating method, free of preservatives and sweeteners, Metro Chef ice creams offer a blend of quality and flavor. With 10 different flavors—pistachio, plain, cocoa, Belgian chocolate, mastic, salted caramel, chestnut, lemon, raspberry, and black mulberry—they elevate dessert presentations to a whole new level. These signature flavors, with their milk content ranging from 43% to 65%, are available in 500-gram and 1,7-kilogram packages at Metro Türkiye stores.

For those who want to make their own ice cream, all the ingredients are available at Metro.

Metro is the perfect way to easily prepare ice creams with high-quality ingredients that will truly showcase your creativity. Chefs who want to make their own ice cream can find a wide variety of delicious fruits, including fresh and frozen raspberries, blackberries, strawberries, sour cherries, pomegranates, cherries, blueberries, cubed mangoes, and blackcurrants, all under the Metro Chef guarantee. Furthermore, essential ice cream ingredients like milk, cream, and vanilla are also available on Metro Türkiye shelves.

Source: HORECA TREND and Metro Chef

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Food Producers

Eksun Gıda Received Incentive Certificate for RES Project

Eksun Gıda, one of Türkiye's leading flour producers, has received an Investment Incentive Certificate from the Ministry of Industry and Technology for the EKSUN-3 Wind Power Plant (WPP), which it is preparing to build in line with its sustainability goals. According to a statement made by the company to the Public Disclosure Platform (KAP), the total fixed investment amount for the 7.000 kW project under the Investment Incentive Certificate will be 234.561.950 Turkish Lira. 

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Eksun Gıda, one of Türkiye's leading flour producers, has accelerated its green energy investments. The company, which invests in renewable energy sources within the scope of the Unlicensed Electricity Generation Regulation in the Electricity Market, has reported the Investment Incentive Certificate it received for the EKSUN-3 RES to the Public Disclosure Platform (KAP). The incentive approval for the 7.000 kW plant was granted by the Ministry of Industry and Technology's General Directorate of Incentive Implementation and Foreign Investment.

“Renewable Energy for Sustainable Production”

Making evaluations on the subject Hasan Abdullah Özkan, Eksun Food Group President and Eksun Food CEO, He stated, "Since the IPO, we have continued our investments in line with our food sustainability and uninterrupted production policies. We consider renewable energy to be crucial for contributing to carbon neutrality targets in the fight against the climate crisis. We also believe it serves as an example for transitioning to sustainable production models. With the incentive certificate we received for our EKSUN-3 RES project, we are one step closer to our goal of powering our production processes with low-carbon energy. We are continuing our efforts to implement our other renewable energy projects, for which we have completed the permitting processes, as soon as possible."

Eksun Gıda distinguishes itself in its sector not only with its production capacity but also with its environmental responsibility. The company prioritizes green transformation in its production processes by shaping its energy investments with a focus on sustainability. The EKSUN-3 Wind Farm Project is being implemented as a concrete demonstration of this approach. With its renewable energy investments, Eksun Gıda is not only accelerating the transition to an environmentally friendly production model but also resolutely pursuing a transformation process that can serve as an example for the sector. Eksun Gıda is also continuing its investment efforts for the 11.900 kW EKSUN-2 Wind Farm Project.

Source: HORECA TREND and Eksun Food

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