The commercial, which bears the signature of Jüpiter, makes one say both “Doğanay Turnip Greens Suits Iftar Tables Very Well” and “Artificial Intelligence Suits Doğanay Very Well”.

Doğanay Şalgam continues to bring together the traditional and modern worlds by bringing together the Ramadan tradition and artificial intelligence technology. In the Ramadan film, which is the follow-up communication of the advertising campaign that brings together the authentic and modern worlds with the slogan “It suits Doğanay Şalgam!” and tells how turnips go very well with flavors we have never imagined before, Doğanay draws attention to the fact that turnips also go very well with iftar tables. The brand, which carries the slogan “It suits” to iftar tables, introduces another innovation by presenting us with an advertising film made entirely with artificial intelligence.

In the commercial, which was designed with a sweet challenge strategy to the beverage sector, traditional Ramadan tables decorated with different houses, characters from all ages and a variety of dishes were created with artificial intelligence. In addition to all the scenes in the commercial, the Ramadan version of the jingle that was popular for the first campaign was also meticulously adapted. The film, which emphasizes the theme that despite the diversity in all elements from homes to culture, from people to food, the drinks consumed are always the same, emphasizes once again that turnips go very well with all dishes with the phrase "Now it's time to add flavor to that iftar table with turnip juice!"

Doğanay's new commercial is produced by Jüpiter. Mördak Yapım is involved in the production of the commercial.

Doğanay Şalgam Ramadan AI Movie Imprint 

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Advertiser: Doganay Food

Advertiser Representatives: Gözde Balkan, Begüm Hersek, Ayşe Yenigün, Burcu Zengin

Advertising Agency: Jupiter

Agency Owner: Kerem Kanık

Creative Director: Mert Demirhan, Ali Can Savaş

Creative Team Leader: Çağrı Yıldırım

Creative Team: Sinan Gülen, Ufuk Yırtıcı

Strategy Team: Ezgi Yagci

Brand Team: Setenay Ergin, Cansen Zoga, Pınar Şengezer, Barış Atan, Meltem Keleş

Production Team: Hakan Öğrü, Hakan Bakkal

Social Media Team: Kader Demir, Aleyna Ertuğ

Production Company: Mördak Production

Producer: Ediz Alptekin, Emre Kardeseven

AI Designer: Oguz Kubilay Han

Post Production: Cutter Post Production

Music Production: Onur Cumaoğlu

Editing: Umut Keri

Online: Umut Deniz Tekin, Umut Selim Ornek, Yasin Selim

Color: Ugur Demiray

Post Production Manager: Cansu Saraç

AI Assistant: Berkant Yolak

Voiced by: Burcu Zengin

Media Agency: MG Media

Source: HORECA TREND and Doğanay Turnip

Doğanay Şalgam, which first changed its bottle and logo with the innovation movement it started, then released its new commercial with the phrase “It suits Doğanay Şalgam!” that is on everyone's lips these days. Doğanay Şalgam, which aims to make you say “It suits” with every meal, offered a special gastronomy experience to its guests it hosted in Feriye to showcase the best examples of this. At the event hosted by Doğanay Beverage Marketing Assistant General Manager Gözde Balkan, Executive Chef Birkan ErkoyluIn the "Delicious flavors that go well with turnip juice" menu prepared by , different flavors such as meatless raw meatballs, sea bass in paper, bagels, mini hamburgers, tacos, and risotto received full marks from the guests. Cocktails containing turnip juice prepared with the contribution of Food and Beverage Expert Oğul Türkkan also received great appreciation from the guests.

Introducing turnip to Turkey Doğanay Turnip, is determined to be a popular drink consumed with every meal with the innovation movement it has initiated! For this purpose, Doğanay Şalgam, which first became younger by changing its bottle and logo without giving up the authentic spirit coming from its roots, then released its new commercial with the slogan “It suits Doğanay Şalgam!” which is on everyone's lips these days. Determined to transform this delicious drink into a popular and national drink with its new campaign “It suits Doğanay Şalgam” and carry it to both traditional and modern tables, Doğanay Şalgam introduced the flavors that go best with it with a special gastronomy experience it organized. Hosted by Doğanay Beverage Marketing Assistant General Manager Gözde Balkan and attended by Executive Chef Birkan Erköylü and Food & Beverage Expert Oğul Türkkan, the guests at the reception held in Feriye with the participation of Executive Chef Birkan Erköylü and Food & Beverage Expert Oğul Türkkan, from meatless çiğ köfte to sea bass in paper, from bagels to mini hamburgers, from tacos to risotto, experienced the dishes that turnips go best with, as well as delicious cocktails made with turnips.

Doğanay stated that their biggest goal as a company is to ensure that turnip juice, a drink specific to Çukurova, is recognized throughout Turkey. Doğanay Beverage Marketing Deputy General Manager Gözde Balkan“Thanks to Doğanay, the awareness of turnip juice has increased considerably in our country. The fact that our brand awareness is at a very high level of 98% proves this. However, there are also those who have never tasted turnip juice before. We see that those who know and consume it prefer it more with certain dishes such as kebab. We wanted to overcome these barriers and show that turnip juice is more inclusive because this drink really goes well with dishes and flavors that have never come to mind or even imagined before, and with this feature, it actually appeals to a very wide audience. We said ‘It suits’ to be able to explain this to consumers. With our new campaign, we are determined to show that Doğanay Turnip Juice is a drink that suits every dish, every consumer and every consumption occasion.”

Balkan: Doğanay Turnip Greens Will Be More Common in Every Meal

Within the scope of the new campaign, Balkan stated that Doğanay Şalgam primarily focused on rejuvenating itself without abandoning the traditionalism that comes from its roots, and said, “We started our work by renewing both our bottle and our logo and visual world. Then came our commercial that is on everyone's lips these days and makes everyone say 'Dogany Şalgam goes with every meal'. It is very pleasing that our song, which draws attention to the fact that turnips go with every meal, every environment and everyone, has become a household name in a short time. In order to discover the renewed world of Doğanay Şalgam and the flavors that go with it, we presented flavors that go very well with turnips at the invitation we organized in Feriye, even though they have never been tried before. Our menu of flavors that go very well with turnips, including Tophane Simit, Meatless Raw Meatballs, Sea Bass in Paper, Turnip Orzo Risotto, Chicken and Shrimp Taco and Mini Hamburger, prepared with the support of Executive Chef Birkan Erköylü, was very much appreciated. The turnip cocktails prepared with the contributions of Food and Beverage Expert Oğul Türkkan also received full marks from the participants. With the feedback and comments we received at this special invitation, we saw once again that with our new campaign, Doğanay Turnip will be more present on the tables with every meal from now on,” he said.

Erköylü: The Acidic and Salty Taste of Turnip Goes Well with Many Dishes

Executive Chef Birkan Erköylü, who prepared a very special menu that makes you say “It suits” for the invitation held in Feriye, stated that the acidic and salty taste of turnip goes well with many dishes and said, “We see that the use of fermented beverages is increasing in world gastronomy. The use of these beverages both in and with dishes is a very high trend. While designing our ‘It suits’ menu, we made matches in line with this trend and aimed to offer the flavors that go best with turnips, from traditional to modern. The salty and acidic taste of turnips goes very well with many dishes. You can prefer turnips with every dish, from stews to fish, from bread sandwiches to fast food, and even use turnips in sauces, salads and drinks to increase the flavor.”

Oğul Türkkan, who provided a special beverage experience to the guests with the cocktails he prepared, said, “Fermented beverages, which have started to gain an important place in world cuisines, add a different flavor to cocktails, especially with their earthy taste. In this special invitation where we presented the flavors that turnip suits, we wanted to show the value that this unique beverage adds to cocktails with Turnip Margarita and Turnip G&T. The reactions we received from those who tried them are that these beverages are very popular. I believe that turnip will take more place on tables from now on, not only neat but also combined with different beverages.”

Source: HORECA TREND and Doğanay Turnip

Metro Turkey, is constantly expanding its product range by focusing on consumer demands and innovations. Now, for those who cannot give up both traditional flavors and healthy nutrition, it offers the new Rioba Organic Lemonade Series. Produced from organic fruits, this series has three different flavors that do not contain additives or added sugar: Plain, Strawberry and Iced Tea. With its refreshing effect and different flavor options, Rioba Organic lemonades will be the new favorites of both your tables and children's lunch boxes.

Continuing to expand its product range with the importance it gives to consumer demands and innovative solutions, Metro Turkey has added a new product to its approximately 3.500 own-brand products. Metro Turkey introduces lemonade, one of the most popular flavors of our country with its refreshing effect, to its customers as “organic” under its own brand Rioba. Rioba Organic Lemonade Series takes its place on the shelves with three different varieties: plain, strawberry and iced tea.

Available in 330 ml bottles Organic Rioba Lemonade Series It stands out with its lack of additives and added sugar, and is an option that children can also consume safely. You can find the Rioba Lemonade series, which also brings together lemon with strawberry and iced tea flavors, in all Metro Turkey stores.

Source: HORECA TREND and Metro Türkiye