“Doğanay Turnip Adds Flavor to the Table” Young Breaks Barriers with His Movie! | HORECA TREND
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“Doğanay Turnip Adds Flavor to the Table” Young Breaks Barriers with His Movie!

Turkey's most popular turnip brand, Doğanay, appears before consumers with its new commercial targeting young people who have never tried turnip before. With the movie, which will be broadcast on special digital channels that will attract young people, it is underlined that the Doğanay Şalgam flavor should be drunk in a "buzzz" way.

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Turkey's most popular turnip brand, Doğanay, appears before consumers with its new commercial targeting young people who have never tried turnip before. In the campaign, whose creative processes are carried out by Titrifikir, Doğanay Şalgam expands its consumption area by coming together with different flavors loved by young people.

With the movie, which will be broadcast on special digital channels that will attract young people, it is underlined that the Doğanay Şalgam flavor should be drunk in a "buzzz" way.

Expressing their expectations about the new campaign Doğanay Food Marketing Deputy General Manager Gözde Balkan“Although turnip is a well-known product, in our research we see that there are still consumers in the young target audience who have not tried it and that there is a serious potential to increase consumption in this group. Şalgam is a drink that is loved by its consumers, but is somewhat distant from those who have never tried it. As the clear leader in the category and a taste reference brand, our aim is to give Doğanay Şalgam the place it deserves on the tables and to make young people love this flavor, which goes well with every meal, by breaking their barriers. On this new path we have embarked on with our agency Titrifikir, we aim to both have consumers who have never tasted Doğanay Şalgam try it and to grow the category by increasing its share in different consumption areas.” made his assessment.

M. Can Demir, Creative Director of the creative team that brought the campaign to life, summarized the process as follows;

We thought that turnip is a drink that belongs to us, not only because it takes its place on crowded tables but also because it is a part of the culture of this country. It is impossible not to be surprised when we meet someone who has not drunk it before... But research has shown us that for a large part of our country, turnip is a drink that has not been tried yet. a taste

Therefore, in addition to reminding consumers who already love turnips, we also wanted to speak to that large market of those who have never tried them before. While doing this, we underlined that Doğanay Şalgam can be drunk with different flavors, keeping in mind the tendency of young people to try innovations. I believe that we have created a young and entertaining film with the contributions of our director and all our friends on the set.

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Source: HORECA Trend and Doğanay 

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New Rioba Organic Lemonade Series from Metro Turkey!

Metro Turkey is constantly expanding its product range by focusing on consumer demands and innovations. Now, it offers the new Rioba Organic Lemonade Series for those who cannot give up both traditional flavors and healthy nutrition.

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Metro Turkey, is constantly expanding its product range by focusing on consumer demands and innovations. Now, for those who cannot give up both traditional flavors and healthy nutrition, it offers the new Rioba Organic Lemonade Series. Produced from organic fruits, this series has three different flavors that do not contain additives or added sugar: Plain, Strawberry and Iced Tea. With its refreshing effect and different flavor options, Rioba Organic lemonades will be the new favorites of both your tables and children's lunch boxes.

Continuing to expand its product range with the importance it gives to consumer demands and innovative solutions, Metro Turkey has added a new product to its approximately 3.500 own-brand products. Metro Turkey introduces lemonade, one of the most popular flavors of our country with its refreshing effect, to its customers as “organic” under its own brand Rioba. Rioba Organic Lemonade Series takes its place on the shelves with three different varieties: plain, strawberry and iced tea.

Available in 330 ml bottles Organic Rioba Lemonade Series It stands out with its lack of additives and added sugar, and is an option that children can also consume safely. You can find the Rioba Lemonade series, which also brings together lemon with strawberry and iced tea flavors, in all Metro Turkey stores.

Source: HORECA TREND and Metro Türkiye

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Aroma is in the Second 500 List of Turkey's Largest Industrial Enterprises

Aroma, Turkey's leading fruit juice producer, is proud to once again be among Turkey's second 500 Largest Industrial Enterprises announced by the Istanbul Chamber of Industry (ISO). While this important success once again demonstrates the company's contributions to the sector and its determination to achieve sustainable growth targets, Aroma continues to add strength to the Turkish industry.

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Aroma, one of the well-established and leading fruit juice producers of our country, took its place in the second 2023 list of the Istanbul Chamber of Industry (ISO), where Turkey's largest industrial organizations come together in 500. While Aroma leads the market in offering new products and segments with its commitment to people and nature, with its responsibility of being a local and leading brand in its sector, it has once again proven that it has an important share in Turkey's development with its position in ISO's Second 500.

Having left 56 years behind, Aroma continues to add innovations to the market in its transformation journey with a vision beyond being a fruit juice brand. The well-established company, which is one of the pioneers of innovation in Turkey's food industry, offers consumers a different experience by offering traditional flavors with a modern interpretation, while setting an example for the sector with its sustainability and quality-oriented approach.

Aroma General Manager Sefer KılınçIn his statement regarding being among the second 500 companies announced by ISO, he made the following statements: “I see the fact that we are one of the largest industrial organizations in Turkey as a proof of the efforts we have made and the successes we have achieved as a company. We set out with the mission of adding value to the resources provided by nature and transforming them into delicious, high-quality and healthy products that can be consumed safely. While we lead our industry with firsts through our investments in innovation and R&D, as Aroma, we always think innovatively. Now we are in a greater transformation where we invest in innovation with this approach. Being among the largest industrial organizations in Turkey is a result of the devoted work of all our employees and the trust of our consumers in us. “We aim to make greater contributions to the economic development of our country by continuing to grow and develop in the coming period.”

Source: HORECA Trend and Aroma

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Dimes Cool: Always More Than It Seems

Innovative beverage company DİMES continues its collaboration with Mert Ramazan Demir for its new generation product DİMES COOL Lime Mix. In its new campaign, DİMES introduces today's trend, artificial intelligence, to the advertising world with its original look and communication language. In the movie, the message that reality, living and feeling is "more than what it seems" is given.

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Innovative beverage company DIMEScontinues its collaboration with Mert Ramazan Demir for its new generation product DİMES COOL Lime Mix. In its new campaign, DİMES introduces today's trend, artificial intelligence, to the advertising world with its original look and communication language. The campaign film presents artificial intelligence experiences and real experiences as a whole; While focusing on the possibilities and world of artificial intelligence, it also underlines the importance of human emotions. The message in the movie is given that reality, living and feeling is "more than what it seems".

DİMES realized its campaign strategy in two stages, with its unconventional, groundbreaking approach to artificial intelligence. Before the main film, it published a teaser prepared with the Artificial Intelligence model trained for this campaign, creating the environment that would enable its consumers to make a choice between reality and artificial intelligence and demand the truth. Just a day later, he released his main film, which underlines that the truth is "more than it seems." The interactions of consumers who want authenticity with DİMES went viral on social media. The new film of the DİMES COOL, More Than It Looks campaign has been released on digital platforms and TV.

DİMES, the innovative beverage brand that embraces innovation and the future, continues to listen to young consumers and touch young people's lives with new experiences.

DİMES's new campaign, prepared in collaboration with Reklamania Creative, contains more than meets the eye, as always. In the new movie of the campaign, Artificial Intelligence, which has an increasingly important place in our lives, is also depicted with the brand's unique perspective and language. DİMES continues its collaboration with Mert Ramazan Demir, who has won the hearts of his fans. In the movie that makes you feel like summer, Mert Ramazan Demir appears on the screen with an Artificial Intelligence avatar specially created for this campaign. Artificial Intelligence experiences and real experiences are presented together at different moments in the film; The message of living the truth and feeling the most natural emotions together is more than what meets the eye.

With its original approach and communication language, DİMES displayed a completely different perspective as always with its new "More Than It Seems" campaign. On the one hand, it is a brand that is young enough to put artificial intelligence on its agenda and implement it and can follow the world closely; On the other hand, it managed to bring together the reality that is the basis of the main brand strategy, from a perspective that has not been seen before, by leaving behind human life, a technology that is intended to be used by everyone everywhere.

Stating that DİMES COOL Lime Mix, which attracted the intense attention of Generation Z by offering "More Than It Looks", has achieved great success, DİMES Marketing Director Merve Keten said, "DİMES COOL Lime Mix allows people to prepare the flavor they want, is economical and creates less packaging waste." It has turned into a new generation trend for young people. Our relationship with Mert Ramazan Demir, whom we all love very much, continues. Reality is very important for both us and young people, reality is always more than it seems. We look at Artificial Intelligence, which has a place in our lives, with our own unique perspective; We say that enjoying real experiences, real emotions, real moments together is more than it seems. We discussed artificial intelligence with a game-changing perspective. In our teaser film, we gave the impression that the entire campaign was prepared with Artificial Intelligence, triggering consumers to want the truth. "The interactions of our consumers who want reality with DİMES went viral on social media, and we released the movie based on reality the next day," he said.

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DİMES Marketing Director Merve Keten, continued his words as follows: “We listened to the young people again, we are calling out to the young people from their world again. In addition to our game-changing perspective on Artificial Intelligence, we offer young people the sugar-free version of DİMES COOL Lime Mix, the favorite drink of young people, and DİMES COOL with watermelon, with more than meets the eye.”

Source: HORECA Trend and DİMES

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