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“Today of Agriculture = Future of Turkey”

Local Chains Meet Conference and Fair (YZB) brought together experts in the field in the "Today of Agriculture = Turkey's Future" session organized in cooperation with Orkide.

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“Today of Agriculture = Future of Turkey” | HORECA TREND

The present and future of agriculture were discussed at YZB, which opened its doors for the 14th time this year with the theme of "Unity and Solidarity". The opportunities for the Turkish agricultural sector, the challenges it faces, and the steps to be taken for effective agricultural policies were discussed at the "Today of Agriculture = Turkey's Future" session held in cooperation with Orkide Yağları. In the session moderated by Bloomberg HT Agriculture Editor İrfan Donat, agriculture writer Ali Ekber Yıldırım, AÜ Faculty of Agriculture Faculty Member and KIRKYOL Rural Development Cooperative Chairman of the Board of Directors Prof. Dr. Bülent Gülçubuk, Chef and social entrepreneur Ebru Baybara Demir and Önder Matlı took part.

“We Must Establish Effective Cooperatives”

Prof. made important statements about Turkey's current situation and future in the agricultural sector. Dr. Bülent Gülçubuk said, “We expect the agricultural sector to feed the country, strengthen foreign trade and take an active role in the retail sector. The farmer is also a consumer. There is a population whose purchasing power is decreasing. We are in such a Wednesday right now. We have a very high potential and we are a country rich in agricultural lands. We have many products with geographical indications. But we face an important problem such as the climate crisis. "For Thursday, we must use our land and water resources very well, increase our purchasing power, reduce food waste, and change consumer habits," he said.

Prof. Dr. Bülent Gülçubuk summarized the steps to be taken in the future as follows: “In 1966, the International Convention on Economic, Social and Cultural Rights was signed in Turkey and the world. This convention emphasizes the right of every person to have access to continuous, sufficient, safe and culturally appropriate food. We must treat food as a human right. We have tried different food outlets so far, but new paradigms are needed. This new paradigm should include farmers who are organized and strengthened by cooperatives.

Draws Attention to Climate Crisis and Migration to Metropolitan Cities

Agriculture Writer Ali Ekber Yıldırım, touching on the historical roots of agriculture in Turkey, said, “There is a question that has been frequently brought up recently. 'Is agriculture ending in Turkey?' Agriculture does not end in Turkey, it started in these lands. Agriculture has been done on these lands for 12 thousand years. "Agriculture will continue from now on," he said.

Yıldırım stated that the problems faced today, such as input costs, may change in the future, but there are more critical agendas; “The first critical issue is the climate crisis. This issue is not something we can overcome alone, it is a problem for the whole world. If we cannot solve this, even if we use the best seeds and find the best farmers, we may not be able to produce. Secondly, we are urbanizing rapidly. This is a very good development for us. On the other hand, rapid urbanization means rapid consumption. So who will produce it? Everyone wants to live in the city, we are gradually losing those who produce. Therefore, tomorrow, agriculture will not be the problem of those living in rural areas, but the problem of those living in metropolitan cities and consumers. “Local production will gain more importance in the future,” he said.

“Local Chains and Local Manufacturers Should Strengthen Cooperation”

Ali Ekber Yıldırım emphasized local products among the important steps to be taken on the local chain side and in the agricultural sector. Pointing out that the search for local products increases with rapidly increasing urbanization, Yıldırım stated that structures that bring local products together with consumers should be established. Stating that local chains can do this formation, Ali Ekber Yıldırım said, “500 types of apples grow in Turkey. But when you go to the greengrocer or market, you can find at most 3-4 varieties. Even when you reach it, the price can be expensive.

If strong cooperatives are established on the producer side and local chains cooperate with cooperatives, costs in supply, transportation and access to products can be reduced. "In this structure, institutions can share their knowledge and experience with each other," he said. Yıldırım emphasized that electronic commerce increased during the pandemic period and that investments should be made in this field. Finally, he said that local chains can reduce intermediaries by strengthening their cooperation with local producers, and thus both the producer and the consumer can benefit.

Source: HORECA Trend and Orchid Oils

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Vegetable oil

US Share of Türkiye's Olive Oil Exports Reaches 43%

As the Turkish olive oil sector enters the final quarter of the 2024-25 export season, it exported 9 tons in the 44-month period.

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US Share of Türkiye's Olive Oil Exports Reaches 43% | HORECA TREND

The country that exported the most golden liquid was the United States, with 19 tons. For every 41 tons of olive oil exported by Türkiye, 100 tons went to the United States. Türkiye exported olive oil to the United States in the first nine months of the 43/2023 season. 12 thousand 344 tons Türkiye had exported olive oil to the United States. exports quantity-based percent 54 It increased.

The Turkish olive industry is reaping the rewards of the "Sectoral Trade Mission" it organized to the United States in March 2025. In addition to olive oil, the Turkish olive industry is also exporting table olive oil to the United States. olive and there were also significant increases in olive pomace oil exports.

While the Turkish olive sector exported 1 tons of olive oil, table olives and olive pomace oil to the USA between October 2023, 31 and July 2024, 20, in the same period of the 270-2024 season with a 56 percent increase It achieved 31 tons of exports.

The Turkish olive sector, which generated $2024 million in foreign currency from exports in the 25/480 season, recorded $118 million in exports to the United States. The US is the country to which the Turkish olive sector exports the most, with $100 of every $25 in export revenue coming from the US.

Available: “Our goal is to reach 10 percent of the US market.”                    

Emre Uygun, President of the Aegean Olive and Olive Oil Exporters' Association, Exports of 118 million dollars He stated that olive oil exports accounted for the majority of this figure, at $86 million. Uygun said, “Pomace oil exports increased by 218 percent to $21 million, black olive exports increased by 17 percent to $214 million, and green olive exports increased by 16 percent to $10 million.”

Uygun pointed out that the US had a 2023 percent share in the Turkish olive sector's exports in the 24/19 season, and underlined that they sent $2024 of every $25 of their exports to the United States in the 100/25 season.

The United States produces 370 tons annually. olive oil Uygun emphasized that Turkey is the largest consumer of olive oil after the European Union countries, with a consumption of 185 tons of table olives. He said, “We are striving to strengthen our position in the US market. In March, we organized a sectoral trade delegation with the participation of 12 companies, and we held over 45 business meetings with 63 companies and 160 industry representatives from various US states. At a time when global olive oil prices were at rock bottom, we achieved significant increases in exports to the US thanks to the contribution of the sectoral trade delegation. This positive development has been a lifeline for the sector. Our goal is to reach a 10 percent market share in the US market.”

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Vegetable oil

Nizolive Brings the Flavor of Nature to Your Table

Nizolive adds flavor to tables with its high polyphenol olive oils. Nizolive, which preserves its polyphenol content at the highest level with its olive oils produced with early harvest and cold pressing technology, contributes to the support of the immune system. Offering a delicious and reliable option for consumers, Nizolive brings together quality and naturalness in olive oil.

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Nizolive Brings the Flavor of Nature to Your Table | HORECA TREND

Conscious consumers no longer only care about taste, but also production conditions, environmental impacts and health benefits of the products they will buy. Bringing together traditional agricultural knowledge and modern quality management, Nizolive adds flavor to tables with its internationally valid certificates, environmentally friendly production system and high polyphenol content.

Nizolive Brings the Flavor of Nature to Your Table | HORECA TRENDAdds a Healthy Touch to Every Meal

In addition to extending shelf life, polyphenols protect heart health, reduce inflammation, and strengthen immunity. Nizolive, which produces with the early harvest – cold pressing technology it has specially developed to preserve these natural antioxidants in olive oil at maximum levels, takes care to preserve the high polyphenol content in its olive oils. Nizolive olive oils, which are tested and confirmed by professional panels with sensory analyses, add a flavorful touch to salads, appetizers, and meals with all these features.

Nizolive Brings the Flavor of Nature to Your Table | HORECA TRENDOlive Pulp is Turned into Natural Fertilizer

With its ISO 9001 certificate, Nizolive guarantees product quality stability and customer satisfaction, with its ISO 22000 certificate, it eliminates food safety risks, and with its ISO 14001 certificate, it ensures the protection of natural resources by adopting environmentally sensitive production policies. By reducing water and energy consumption and using solar-powered waste management systems, Nizolive minimizes its environmental impact. It also contributes to cyclical agriculture by converting olive pulp into natural fertilizer.

Source: HORECA TREND and Nizolive

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Vegetable oil

10 out of 9 people who tried it recommend Orkide Natural Extra Virgin Olive Oil!

According to the results of the Consumer Feedback Survey conducted on the Denebunu.com platform, 10 out of 9 people recommend Orkide Natural Extra Virgin Olive Oil!

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10 out of 9 People Who Tried It Recommend Orkide Natural Extra Virgin Olive Oil! | HORECA TREND

Consumer experience and insight platform Denebunu offers consumers' experiences Orchid Natural Extra Virgin Olive Oil a denebunu.com platform, a Consumer Feedback Survey was conducted with the participation of 26 people between the ages of 2024-9 between December 2025, 18 and March 61, 1193. According to the research on which the results of this survey were based, 10 out of 9 people who tried the product recommended Orkide Natural Extra Virgin Olive Oil. According to the same research, the consumer satisfaction rate was determined as 97 percent.

Produced in Orkide's olive oil factory in Çiğli, İzmir, Orkide Natural Extra Virgin Olive Oil is offered to consumers in cold-pressed and flavored varieties, as well as fruity characteristics and flavor variations (dense, ripe, balanced, soft) according to the values ​​of natural extra virgin olive oil, in line with the sensory tests and analyses conducted by expert olive oil analysts.

Source: HORECA TREND and Orchid

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