Koroplast's New Advertising Campaign Drawing Attention to Environmental Pollution Has Been Released | HORECA TREND
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Koroplast's New Advertising Campaign Drawing Attention to Environmental Pollution Has Been Released

Koroplast, which has carried out countless studies to protect nature and the environment, announced its new advertising campaign in which it draws attention to the extent of damage caused to the environment by human hands. In the campaign created using the artificial intelligence-supported "Generative Fill" feature, the dimensions of environmental pollution that even artificial intelligence cannot predict are revealed with striking photographs.

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Koroplast, which has pioneered many studies for a sustainable future, draws attention to the dimensions of environmental pollution from a different angle this time with its new artificial intelligence-supported advertising campaign. CoroplastIn its new advertising campaign, using the "Generative Fill" feature that allows visuals to be completed with the support of artificial intelligence; It reveals in all its reality how three different photographs taken from the sea, river and beach are completed with artificial intelligence, and then how these natural areas actually look.

Koroplast makes a call to all consumers with its advertising campaign. He emphasizes that this pollution, which even artificial intelligence cannot imagine, can only be stopped together and says "A Livable World is Easy Together".

About

Advertising: Coroplast

Advertiser Representatives: Gülsün Mersin, Bengü Kıran, Seçil Oyan, Gizem Kuzey

Advertising agency: Jupiter

Creative Team: Ali Can Savaş, Can Demir, Doğukan Türk, Oğuz Sevindi, Fikrican Pek

Strategy Team: Kerem Sabuncu, Aytuğ Ateş, Elçin Kasap

Brand Team: Setenay Ergin, Buse Uzun

Production Team: Onur Mis, Tümce Yağcı

Social Media Team: Ilgaz Çelik, Duygu Kuş

Media Purchasing: wavemaker

PR Agency: goodworks

About Koroplast

Increasing the quality of life of consumers with its quality and technology, Koroplast started its activities for the first time in the 80s with garbage bags. Always breaking new ground in the sector with the investments it has made, Koroplast today produces plastic wrap, aluminum foil, ziplock bags, zippered oven bags, baking paper, microwave cooking bags, ice bags, frozen food bags and sponges in the cleaning category, especially in garbage bags and refrigerator bags. and a wide range of cleaning cloths. Always giving importance to the sensitivities of its consumers, Koroplast also has Halal Certificate in its products. With the support of its customers, 40 years of know-how, technological equipment, R&D investments and expert sales and marketing staff, Koroplast, the leader of its sector, makes the lives of its consumers easier together with the products it develops.

Source: HORECA Trend and Koroplast

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Environment

Zero Waste Blue Project Graduates Its First Students

The Zero Waste Blue Project, implemented in collaboration with the Ministry of Environment, Urbanization and Climate Change and Selpak Professional, has produced its first graduates. The first three hotels that successfully completed the training received their certificates at the POYD (Professional Hotel Managers Association) gala event.

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Hotel managers from all over Turkey came together at the POYD gala event sponsored by Selpak Professional.

The first three hotels to successfully complete the trainings within the scope of the Zero Waste Blue Education Project, which was implemented in cooperation with the Ministry of Environment, Urbanization and Climate Change and Selpak Professional, received their certificates. Lara Barut Collection, Sherwood Exclusive Lara and Belconti Resort Hotel were awarded for their successes within the scope of the Zero Waste Blue Education Project. Certificates; Semih İlker Sanaç, Deputy Director General of Environmental Management at the Ministry of Environment, Urbanization and Climate Change ve Eczacıbaşı Professional Business Unit Manager Halide Sancar was presented by.

Zero Waste Blue Education Project Provides Training to Tourism Workers

In the Zero Waste Blue Education Project, the Ministry of Environment, Urbanization and Climate Change and Selpak Professional are organizing awareness trainings for tourism sector employees in coastal provinces. The employees of tourism businesses participating in the project are provided with trainings prepared by Selpak Professional with the contributions of Boğaziçi University Sustainable Development and Clean Production Center. Businesses that complete the training receive an approved certificate from the Ministry. The trainings can be accessed via Selpak Professional's online training platform. Implemented with the aim of protecting the seas and water resources and spreading the zero waste concept in the tourism sector, the Zero Waste Blue Education Project aims to raise awareness of waste management and develop environmentally friendly usage habits among employees of businesses operating in the tourism sector.

Source: HORECA TREND and Selpak Professional

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Environment

Rivulis Invites Farmers in Turkey to Transform Agriculture

The voluntary carbon market, which is seen as one of the critical parts of the Paris Agreement to limit the increase in the world's average temperature and the goal of reaching net zero greenhouse gas emissions by 2050, is at the forefront of sustainability-focused activities, although the agricultural sector's contribution to this area is measured at less than 1%. On the other hand, this market, which is expected to reach $2030 billion by 50, offers farmers a new income channel without compromising their current activities.

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The voluntary carbon credit market (VCM), a market where private sector representatives voluntarily buy and sell carbon credits to remove or reduce greenhouse gases from the atmosphere, has emerged in recent years as a critical element of sustainability and net zero goals. However, recent figures show that the agricultural sector is not fully capitalizing on the opportunities in this area. While the data shows that less than 1% of carbon credits come from the agricultural sector, making micro-irrigation projects accessible globally project and consultancy company Rivulistook action to increase the participation of the agricultural sector in the voluntary carbon market.

Sharing their opinions on the subject Jon Baravir, Rivulis Climate Director“At a time when energy demand driven by artificial intelligence is raising new concerns about sustainability and carbon emissions, corporate demand for the carbon credit market is also increasing. There is a growing opportunity for farmers in this market, especially as corporate companies will be more active on the buyer side. Rivulis opens up new income channels for farmers by making the costs of participating in the voluntary carbon market almost zero,” he said.

2030'Will Reach a Size of 50 Billion Dollars by a

According to a study prepared by Citi, the voluntary carbon credit market, abbreviated as VCM and estimated to have a size of $2022 billion in 2, is predicted to reach a size of $2030 billion by 50 with the increasing impact of corporate net zero commitments. Stating that this market offers a largely unexplored opportunity for farmers, Jon Baravir said,

“Farmers who enter the market can create a new source of income without compromising their current activities. However, there are some obstacles to individual participation in this market. Transitioning to sustainable agricultural practices and obtaining carbon credits is a complex, long-term and costly process that can take more than two years. This makes it difficult for farmers to enter this market without a consultant or working with a facilitator. Rivulis, which specializes in sustainable agricultural practices, steps in at this point, offering farmers a sustainable agricultural transition plan and facilitating carbon market registration processes,” he said.

Covers Project Costs and Manages the Registration Process

Jon Baravir, who noted that the cost of registering a carbon credit project can be as high as $150 to $200, said, “To facilitate participation in the voluntary carbon market, Rivulis covers almost all of this cost in exchange for a small percentage of the carbon credit income that farmers will receive after project registration. Rivulis, which carries out all administrative procedures and registration processes free of charge, also offers consultancy on the transition to sustainable agriculture with application suggestions such as switching to drip irrigation, reducing tillage, applying cover crops, using less fertilizer, and integrating waste into the soil.

As Rivulis, with expertise in developing climate-adapted agricultural models and solving complex agricultural problems, we have doubled our participation in the voluntary carbon market in 6 months, adding more than 2 hectares of land worldwide to this new market. For example, a field crop production farm in Northern Italy covering 4 hectares, or another farm in Portugal that adopts practices such as using solar energy and enriching the organic matter in the soil, has joined this program.”

“Farmers Should Take Advantage of This Opportunity” 

Emphasizing that Turkey is an agricultural country, but due to increasing costs and a weakening market, it has become inevitable for Turkish farmers to switch to new models, Jon Baravir, Director of Rivulis Climate, concluded his assessment with the following statements:

“We are moving towards a future where agriculture is transforming from family-inherited models to new practices fueled by sustainability and technology. The adoption of sustainable models by farmers farming on large lands meets the expectations of authorities such as the European Union, which seeks sustainability conditions for agricultural subsidies, while also creating the necessary ground for farmers to benefit from new income opportunities such as the voluntary carbon market. Farmers, with the agricultural practices they adopt with partners such as Rivulis, not only gain new sources of income, but also have the opportunity to increase their public awareness and prepare for legal regulations that may be implemented in the future. As Rivulis, which operates in 80 countries with 15 production facilities and 22 employees with 3 years of experience, we call on farmers in Turkey to discover the transforming agriculture and take advantage of these opportunities.”

Source: HORECA TREND and Rivulis

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Environment

ETi Prevents 598 Kilograms of Carbon Emission by Upcycling Coffee Grounds

Carrying out awareness projects with the aim of leaving a sustainable and happy world for future generations by saying “Long Live the World”, ETi has implemented another important study. Collaborating with Wastespresso, which produces biomaterials from coffee pulp, ETi has prevented over 578 kilograms of carbon emissions since the start of the collaboration in December 2023, by evaluating the 598 kilograms of coffee pulp consumed in its Istanbul offices through a micro waste management study.

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Placing sustainability at the center of its activities and working with the aim of transferring happiness to future generations, ETi has taken an important step in reducing its carbon footprint by transforming its micro waste. In this direction, the company has collaborated with Wastespresso, a local social enterprise that uses coffee pulps by upcycling them with sustainable biomaterial technology solutions and offers data-driven waste management solutions, and has added a new one to its sustainability efforts launched under the roof of “Long Live the World” by regularly collecting the pulps from the coffees used in its offices in Istanbul and using these wastes in upcycling.

Equivalent to Conversion of 883 Square Meters of Land into Forest

Taking care to spread the sustainability strategy in all business processes Thanks to this collaboration, ETi has prevented a total of 598 kilograms of greenhouse gases from being released into the atmosphere by using a sustainable alternative bioplastic raw material production method instead of traditional disposal of coffee pulp since the beginning of the year. By adding 578 kilograms of coffee pulp produced in offices to the circular economy thanks to Wastespresso instead of throwing them away, the formation of greenhouse gases equivalent to 598 kilograms of carbon footprint has been prevented. This benefit prevents the negative impact of approximately 256 liters of gasoline usage and provides a gain equivalent to converting 2 square meters of land into forest.

Source: HORECA TREND AND MEAT

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