Opening a Restaurant: Why? How? Why? | HORECA TREND
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Opening a Restaurant: Why? How? Why?

With the proclamation of the Republic, westernization movements also led to diversification in restaurant culture. Today, there are many options in Turkey, from traditional cuisine to international cuisine.

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A restaurant is a type of business that offers food and beverage service. The origin of the concept of a restaurant is based on the French word “restaurer”, meaning “to revive”. Restaurant culture in the world dates back to the thermopoliums that emerged during the Roman Empire. However, the foundations of the modern restaurant concept were laid in 18th century Paris.

Restaurant Culture and History in Turkey

Turkey's rich gastronomic heritage has also led to a diverse restaurant culture. During the Ottoman Empire, restaurants and taverns served as a part of social life.

With the proclamation of the Republic, westernization movements also led to diversification in restaurant culture. Today, there are many options in Turkey, from traditional cuisine to international cuisine.

What to Do Before Opening a Restaurant?

There are basic points to consider before entering the restaurant business:

Concept Determination: Define your target audience and choose a concept that fits their expectations.

Location Selection: Choose areas that are easy to reach and frequented by your target audience.

Creating a Business Plan: Prepare a detailed business plan on topics such as financial planning, personnel needs, and marketing strategies.

Licenses and Permits: Contact the relevant municipality and other official institutions and obtain the necessary permits.

Menu Design: Create a menu that is delicious, original and appealing to your target audience.

What to Consider When Running a Restaurant?

Things to consider to achieve success in running a restaurant:

Customer happiness: Continuously improve by taking customer feedback into account.

Quality control: Constantly monitor the quality of food and beverages.

Cost Management: Review your business expenses regularly and avoid unnecessary spending.

Staff education: Improve your service quality by regularly training your staff.

Marketing Strategies: Identify effective marketing methods to reach your target audience.

How Can Restaurant Owners Use Social Media to Promote?

For restaurant operators, social media is a critical tool for reaching potential customers and building brand awareness. Business owners can be active on social media by producing original content and using effective hashtags.

Especially visual-heavy platforms Instagram ve 📌 Pinterest: , allows for effective promotions with food photos. In addition, customer feedback and comments can be collected via social media to improve service quality.

Note: For more content in the restaurant category, visit HORECA TREND's "RestaurantYou can check the ” category.

 

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Personnel Training and Its Importance in the HORECA Sector

The HORECA sector is a huge force. This force is driven by its people. Investing in them, developing their skills and ensuring they are equipped to face the ever-evolving challenges of the sector is not only advisable, it is also a must. As the saying goes: “Well-educated staff are the backbone of a successful business.”

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The HORECA sector, which includes Hotels, Restaurants, Cafes and Catering services, is very careful about personnel training. It is undeniably one of the cornerstones of modern economies. HORECA sector An integral part of its success is the staff who carry out its activities every day. Therefore, staff training is not just a procedure, but a critical component in ensuring the sustainability of the business, customer satisfaction and overall growth. Let's examine the details of why staff training is vital in the HORECA sector.

The Dynamic Nature of HORECA

First, to understand the importance of training, it is necessary to acknowledge the inherently dynamic nature of the HORECA industry. With ever-evolving customer preferences, technological advancements and changing market dynamics, businesses must remain vigilant. To achieve this agility, a staff that is well-equipped and adaptable is critical.

In this vast HORECA landscape, businesses also witness the rise of trends such as gastronomy, room aesthetics or event formats. Understanding these trends requires a proactive workforce trained to anticipate and adapt. Furthermore, as the industry becomes more integrated with technology, it is necessary to ensure that staff are not only competent in traditional roles but also in using modern tools and platforms.

In addition, the global nature of the HORECA sector means serving different customers every day, especially in tourist-heavy areas. From understanding various dietary requirements to recognizing cultural nuances in service etiquette, the demands on staff are multifaceted and constantly changing. Training therefore becomes the bridge between these dynamic challenges and the consistent delivery of quality service.

HORECA Sector and Personnel Training

Enhanced Customer Experience: Well-trained staff can provide superior and consistent service. Whether it’s a hotel receptionist or a restaurant waiter, well-trained employees can elevate the customer experience, leading to repeat business and positive reviews.

Operational Efficiency: Training equips staff with the knowledge and skills to perform tasks more effectively, which increases operational efficiency, reduces errors and can significantly reduce costs in the long run.

Employee Retention and Satisfaction: Employees who receive consistent staff training feel valued and are less likely to seek opportunities elsewhere. This not only saves on recruiting and placement costs, but also fosters a positive work culture.

Adherence to Standards and Regulations: The HORECA sector often has strict health and safety regulations. Regular training ensures staff are always up to standard, reducing the risk of legal complications.

Beyond the immediate benefits, staff training plays a crucial role in creating a distinct brand image. After all, customers often remember their interactions with staff more vividly than any other aspect of their visit. These memories, both positive and negative, play a critical role in shaping their overall perception of a brand.

And in the age of instant online reviews and social media feedback, staff performance is under constant scrutiny. Proper training can help keep the spotlight on you, turning every customer interaction into a potential positive reference. In this interconnected digital age, the ripple effects of a single exceptional service experience can be significant for business growth.

A staff-trained waiter serves drinks on a tray.

The HORECA sector is very careful about personnel training.

HORECA Personnel Training Spectrum

Personnel training in the HORECA sector is not a one-size-fits-all solution. Different roles require different training approaches:

Technical Training: This relates to specific skills, such as operating a particular kitchen appliance or using a hotel management software.

When we delve deeper into the field of technical staff training, we see that it’s not just about understanding the equipment or tools. It also involves knowing the principles behind them. For example, a chef is not only trained to use an oven, but also understands the science of cooking, the chemistry behind flavor combinations, and the physics of heat. This depth of knowledge allows them to adapt and deliver, even when faced with unfamiliar equipment or unexpected challenges.

What’s more, as technology evolves, new tools and machines find their way into HORECA’s premises. Whether it’s the latest coffee brewing device or a sophisticated hotel reservation system, ongoing technical training ensures that staff stay ahead of expectations, ready to maximize the potential of new tools to enhance the customer experience.

Soft Skills Training: Essential for roles that interact directly with customers. This includes communication skills, conflict resolution and emotional intelligence.

While technical proficiency is essential, it is often the soft skills that separate the average HORECA organization from the remarkable one. In addition to communication and conflict resolution, there is also an emphasis on empathy. Being able to put yourself in the customer’s shoes and understand their needs, desires, and even their unspoken concerns is invaluable. This personal touch often leads to lasting customer relationships and loyalty.

Another critical soft skill in the HORECA sector is adaptability. Given the unpredictability of the service industry – from sudden influxes of customers to unexpected challenges like power outages or supply shortages – staff need to think on their feet, making quick decisions while maintaining composure. Training that includes role-playing or situational analysis can help develop these skills, preparing employees for real-world scenarios.

Health and Safety Training: This is very important given the close interaction with food and public spaces. It covers food safety, hygiene standards and emergency procedures.

Beyond understanding health and safety regulations, this training instills a sense of responsibility in staff. Staff not only comply with the rules, but also become stewards of customer health and safety. Emphasizing the importance of habits such as regular hand washing or proper food storage techniques as moral duties, not just regulations, can ensure that they are taken seriously.

There is also a greater focus on mental health and safety in today’s world. Especially in high-stress jobs such as those in the HORECA sector, it is crucial to recognise signs of burnout or stress in oneself or colleagues. Training sessions now often include elements of mental wellbeing and ensure staff know how to seek help or offer support when needed.

Cultural Sensitivity Training: Since HORECA businesses often cater to an international clientele, understanding and respecting different cultures can significantly improve the customer experience.

The global appeal of the HORECA sector means that businesses often find themselves speaking to a mosaic of cultures. Cultural sensitivity training is no longer about understanding basic dos and don’ts. It delves into the deeper nuances of cultures, helping staff understand the histories, traditions and values ​​that shape customer behaviour and preferences.

Furthermore, with the global rise in awareness of inclusivity, cultural sensitivity training includes understanding and addressing different gender identities, disabilities, and even ideologically based dietary preferences like veganism. Such comprehensive training ensures that every client feels seen, respected, and valued, regardless of their background or preferences.

Today’s training also focuses on staff mental health. Given the high-stress nature of many HORECA jobs, courses that focus on stress management, resilience and even mindfulness are becoming increasingly important. This holistic approach ensures that employees are equipped to cope with the pressures of their jobs while maintaining a positive attitude.

Similarly, staff training in the HORECA sector now includes environmental sustainability issues. With increasing awareness of environmentally friendly practices, staff need guidance on waste management, energy conservation and sustainable resource use. By aligning training with global sustainability goals, businesses not only increase their operational efficiency, but also strengthen their brand image with environmentally conscious customers.

Staff Training and Challenges

While the benefits of training are undeniable, there are also some challenges. For many businesses, especially smaller ones, budget constraints can be a significant barrier. Additionally, the high turnover rate in the HORECA sector can sometimes deter employers from investing heavily in training. However, it is important to view training as a long-term investment rather than a short-term cost.

For the HORECA sector to develop, more focus needs to be placed on staff training. As customer expectations increase and competition becomes fiercer, businesses that prioritize continuous learning and employee development will undoubtedly stand out.

HORECA businesses can ensure they stay at the cutting edge of service excellence by integrating regular feedback, adopting advanced training methodologies and fostering a culture of continuous learning.

The Road to the Future

Another growing trend is incorporating feedback from staff into training modules. After all, they are the ones on the front lines and experiencing the challenges firsthand. Their insights into real-world scenarios can help shape more relevant and effective training sessions. This collaborative approach to training not only improves content quality, but also boosts employee morale because they feel their feedback is valuable and impactful.

Another important aspect of future training will be scalability. As businesses grow, expand or franchise, training modules should be designed to be scaled or changed without major overhauls. This ensures that staff training remains consistent and aligned with the brand’s values ​​and goals, regardless of the size or location of the business.

The HORECA sector has enormous power, with a wide area and a direct impact on economies. This power is driven by its people. Investing in them, developing their skills and ensuring they are equipped to face the ever-evolving challenges of the sector is not only advisable, it is also a must. As the saying goes: “Well-educated staff are the backbone of a successful business.”

 

Source: HORECA TREND

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What is Confit?

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What is Confit?

Candiedis a traditional French cooking technique that involves cooking meat, vegetables or fruit over low heat for long periods of time. This method allows the food to be slowly cooked and preserved in its own fat or in a sugary liquid.

How to Make Confit?

Confit is a traditional French cooking technique that involves cooking meat at low temperatures for long periods of time. This method, which is usually used for meat, especially duck and goose, involves cooking the ingredients in their own fat or in added fat. The result is a tender, aromatic and durable meat.

Meat confit (e.g. duck or goose) is usually marinated in salt and then cooked in its own fat at low temperature for hours. This method makes the meat tender and flavorful. Vegetable confit It is usually prepared by slowly cooking in olive oil or butter. Fruit confit It is used as a sweet preservation method by boiling it in a sugary syrup.

The confit technique makes meats both durable and gives them a perfect flavor. This method, which is indispensable for traditional French cuisine, is a special cooking technique that must be tried in the kitchen. Now you can try this unique flavor by making confit in your kitchen!

Advantages of Confit

  • Long-term durability: Food can remain intact for long periods of time when stored in its own fat or sugary liquid.
  • Intense flavor: Slow cooking deepens the flavor of food and produces a more flavorful result.
  • Soft tissue: Meats become extremely tender and juicy when cooked with this method.

Where is Confit Used?

The confit method is widely used, especially in French cuisine. One of the most famous examples is “Confit de Canard” that is, duck confit. In addition, different versions such as garlic confit, tomato confit or lemon confit are also widely preferred in the kitchen.

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What is Al dente? What You Need to Know About Perfect Cooking Consistency

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What is Aldante?

Al dente is a cooking term used specifically for pasta and vegetables. This term, which means “just right for the tooth,” means that the food is not too hard or too soft. Foods cooked this way have a slightly chewy texture.

Advantages of Cooking Al Dente

  • Better Texture: Pasta and vegetables are not crushed, they remain firm and slightly hard.
  • More Nutritional Value: Overcooking reduces the vitamins and minerals in vegetables.
  • Flavor Balance: It offers a more intense flavor compared to overcooked foods.
  • Ease of Digestion: Thanks to its slightly solid consistency, it does not tire the stomach.

How to Cook Al Dente?

1. How to Cook Pasta Al Dente

  • Boil plenty of water in a large pot.
  • Enhance the flavor of the pasta by adding salt to the water.
  • Check the pasta 1-2 minutes before the cooking time stated on the package.
  • When it remains slightly hard, remove it from the stove and strain it.
  • Do not rinse immediately with cold water, as it needs to remain warm to absorb the sauce better.

2. Cooking Vegetables Al Dente

  • Throw the vegetables into boiling water and blanch for a short time.
  • If it shows slight resistance when inserted with a fork, the cooking is complete.
  • Stop the cooking process by immediately placing it in ice water.

Recipes That Can Be Made With Aldante Pasta

1. Aldante Spaghetti Aglio e Olio

A simple and delicious Italian classic prepared with olive oil, garlic and paprika. It goes perfectly with spaghetti cooked al dente.

2. Al dente Vegetable Risotto

Prepared with vegetables such as broccoli, carrots and asparagus, risotto leaves a wonderful sensation on the palate with its crisp texture.

Aldante Cooking Mistakes and Solutions

  • Overcooking: Follow the cooking time carefully to avoid over-boiling the pasta.
  • Rinse in Cold Water: Rinsing the pasta under cold water after draining it will cause it to lose its starch and make it harder for it to hold onto the sauce.
  • Wrong Vegetable Choice: Firm vegetables such as broccoli, carrots or beans should be preferred over soft vegetables.

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