Why Are Hot Sauce Packaging Smaller and More Fun?

Sauces have been increasing in variety ever since people began to be unable to eat without them. Sauces, which used to be difficult to find, were specially made, and were not available in every market or restaurant, are now ready to soothe the taste in everyone's home and restaurant. Stating that sauce packaging must look aesthetically pleasing as it is always on the table and is the first product that catches your eye on the refrigerator door. designer Creative Director Musa Çelik said, “Contrary to appearances, the sauces made with secret recipes require a very detailed design in order to preserve their unique colors, to avoid excess on the lid after squeezing and to avoid waste at the bottom when they are almost finished. It is necessary to create simple, distinctive yet functional and durable packaging.” He explains the details of sauce packaging with his words.

An Image is Worth a Thousand Words

Hot sauces have an important difference compared to other sauce types. Stating that their labels are often equipped with crazy, funny, scary and eye-catching visuals. Designer Creative Director Musa Celik, “Even the most spicy person in the world will get angry and have difficulty eating a little too much of a really hot sauce. Considering the fact that the words "hot" and "spicy" alone will not be enough for someone who likes spicy food, it is necessary to explain the bitterness of the sauce and use plenty of visuals. Moreover, unlike other sauces such as ketchup, mayonnaise and barbecue, almost all hot sauce packaging is made of glass and is small. "The small size is of course due to the fact that it is used less frequently and the richness of the content, but the reason behind it being glass is to preserve the intense spice flavor and of course its freshness." He explains the differences between hot sauces with his explanations.

Transparency Gives Consumer Confidence

When it comes to designing sauce packaging, glass seems to be an important and frequently preferred material for safety reasons. Compared to plastic packaging, the risk of causing a negative chemical reaction is much less, so it preserves the original flavor of the product. Stating that glasses are generally more economical choices than plastics with their lid designs, Musa Çelik states that preserving the quality and taste of the product, extending its shelf life with its low permeability, and allowing consumers to continue using the product for different purposes after it is finished are important factors. It is also necessary to pay attention to details such as being able to scrape off the entire product and not contaminating the lid while pouring. Çelik said, “Seeing the product directly, especially if it is in a stylish packaging, is always preferable for the consumer. They want transparency in labels and packaging. Therefore, designing glass packaging makes a difference for the sauce industry, no matter how difficult it may be for designers in the lid detail.” He uses his words.

About Tasarist

Tasarist, which prioritizes creativity by not only understanding the consumer but also considering buyer and consumer insights separately in its strategic design development process, has been designing the packaging of many leading brands in the FMCG (Fast Moving Consumer Goods) sector since 2011. 40 years of research on creativity and design with its designs since its establishment.'Tasarist, which has won more than XNUMX national and international awards, "It implements its projects with the holistic approach of CBP (Creative Branding Process), which focuses on the "consumer-buyer" hybrid nature and examines trends and the effects of these trends on design development. As of 2022, we will extend the creative design approach to the metaverse.'Tasarist, which includes integrating the Internet into its vision, acts under the leadership of Creative Director Musa Çelik.

Source: HORECA Trend and Designer