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Why Are Hot Sauce Packaging Smaller and More Fun?

Hot, barbecue and many other sauce types, which became popular after the leadership of ketchup and mayonnaise, are now indispensable in homes and restaurants. Following the distinctive innovation in the packaging of the sauce brand, which has been talked about frequently lately, Tasarist Creative Director Musa Çelik touches on many points, from why glass bottles are preferred for some sauces, to the privilege of hot sauces and how a sauce packaging will make a difference on the shelf.

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Why Are Hot Sauce Packaging Smaller and More Fun? | HORECA TREND

Sauces have been increasing in variety ever since people began to be unable to eat without them. Sauces, which used to be difficult to find, were specially made, and were not available in every market or restaurant, are now ready to soothe the taste in everyone's home and restaurant. Stating that sauce packaging must look aesthetically pleasing as it is always on the table and is the first product that catches your eye on the refrigerator door. designer Creative Director Musa Çelik said, “Contrary to appearances, the sauces made with secret recipes require a very detailed design in order to preserve their unique colors, to avoid excess on the lid after squeezing and to avoid waste at the bottom when they are almost finished. It is necessary to create simple, distinctive yet functional and durable packaging.” He explains the details of sauce packaging with his words.

An Image is Worth a Thousand Words

Hot sauces have an important difference compared to other sauce types. Stating that their labels are often equipped with crazy, funny, scary and eye-catching visuals. Designer Creative Director Musa Celik, “Even the most spicy person in the world will get angry and have difficulty eating a little too much of a really hot sauce. Considering the fact that the words "hot" and "spicy" alone will not be enough for someone who likes spicy food, it is necessary to explain the bitterness of the sauce and use plenty of visuals. Moreover, unlike other sauces such as ketchup, mayonnaise and barbecue, almost all hot sauce packaging is made of glass and is small. "The small size is of course due to the fact that it is used less frequently and the richness of the content, but the reason behind it being glass is to preserve the intense spice flavor and of course its freshness." He explains the differences between hot sauces with his explanations.

Transparency Gives Consumer Confidence

When it comes to designing sauce packaging, glass seems to be an important and frequently preferred material for safety reasons. Compared to plastic packaging, the risk of causing a negative chemical reaction is much less, so it preserves the original flavor of the product. Stating that glasses are generally more economical choices than plastics with their lid designs, Musa Çelik states that preserving the quality and taste of the product, extending its shelf life with its low permeability, and allowing consumers to continue using the product for different purposes after it is finished are important factors. It is also necessary to pay attention to details such as being able to scrape off the entire product and not contaminating the lid while pouring. Çelik said, “Seeing the product directly, especially if it is in a stylish packaging, is always preferable for the consumer. They want transparency in labels and packaging. Therefore, designing glass packaging makes a difference for the sauce industry, no matter how difficult it may be for designers in the lid detail.” He uses his words.

About Tasarist

Tasarist, which prioritizes creativity by not only understanding the consumer but also considering buyer and consumer insights separately in its strategic design development process, has been designing the packaging of many leading brands in the FMCG (Fast Moving Consumer Goods) sector since 2011. 40 years of research on creativity and design with its designs since its establishment.'Tasarist, which has won more than XNUMX national and international awards, "It implements its projects with the holistic approach of CBP (Creative Branding Process), which focuses on the "consumer-buyer" hybrid nature and examines trends and the effects of these trends on design development. As of 2022, we will extend the creative design approach to the metaverse.'Tasarist, which includes integrating the Internet into its vision, acts under the leadership of Creative Director Musa Çelik.

Source: HORECA Trend and Designer

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Packaging Materials

Roof Mezzepotamia Renewed Its Menu with Winter Breezes

Taking its guests on an unforgettable culinary journey with a view of the Historical Peninsula and the Golden Horn, Roof Mezzepotamia has renewed its menu with a warm winter touch. Reinterpreting the unique flavors of Turkish cuisine with products supplied by local producers with the principle of seasonal consumption, the venue offers a holistic restaurant experience with its signature flavors, magnificent view, creative presentations and ethnic music. 

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Roof Mezzepotamia Renewed Its Menu with Winter Breezes | HORECA TREND

The heart of the Historical Peninsula Located in Sirkeci Orient Occident HotelLocated on the terrace of , Roof Mezzepotamia is ready for winter with its brand new menu… Taking its guests on a unique gastronomic journey with its carefully prepared winter menu, the venue offers a feast of flavors with its delicious menu, carefully prepared cocktails and impressive view. 

Unique Flavors Prepared with the Principle of Seasonal Consumption…

Roof Mezzepotamia's kitchen is entrusted to Gökberk Özbay and his team, who started their career journey at a young age... Roof Mezzepotamia, which prepares its menu inspired by Mesopotamia's heritage of creating a new civilization and culture, reinterprets the traditional flavors of Turkish cuisine with modern touches. The venue, which draws attention with its extensive menu bearing traces from the 7 regions of Turkey, wins the appreciation of food lovers with the most innovative touches and cooking techniques. The chef, who prepares the winter menu with products provided by local producers with the principle of seasonal consumption, offers a complete gastronomy experience. The flavor adventure, which starts with black garlic butter, cold-pressed olive oil and halhali olives served as a pre-appetizer, continues until the end of the night. As a cold starter, arugula oil, pomegranate syrup and  prepared with crispy leeks Charred Leeks in Olive Oil, prepared with confit cooking technique Beetroot Spread; scraped pumpkin, pumpkin seeds, onion oil and  prepared with smoked yogurt Sinkonta; Prepared with Denizli kale pepper, clotted Antakya yoghurt and dukkah spice Atom; prepared with sea bass, capers, arugula, green oil and red chili pepper Sea Bass Marinated; prepared with eggplant, konya steppe tahini and samandağ hot pepper oil prospective ranks.  Prepared with Balıkesir lamb kokerec as a hot appetizer Kokorec Pide; Prepared with Syriac style stuffed meatballs, bone broth and salted yoghurt Kitel Raha; comes to the fore. In the main course, it is cooked on low heat Veal Cheek Veal cheeks served with truffle keşkek, beef jus and chives are a feast of flavors. Mezzopotamia Soil The meal ends with a different and delicious dessert. 

Roof Mezzepotamia is Quite Ambitious with Its Cocktails…

The venue, which draws attention with its cocktails as much as its food, offers a completely different taste with signature cocktails prepared with special recipes and only available at Roof Mezzepotamia. Cocktails prepared with premium drinks inspired by the cultures of civilizations that lived in Mesopotamia bear the names of kings, gods and important people who lived in this geography. That man (Sumerian God of Beer), Hammurabi (Sixth Babylonian Emperor), Purattu (Old Name of the Euphrates River), Inanna (Goddess of Love and Fertility), Bartender's Signature - Eucalyptus Margarita, Mezepotamian ve Basirethan Among the signature cocktails…

Enjoyable Moments with Special DJ Performances

Bringing together taste and music in a unique harmony, Roof Mezzepotamia brings a new breath to the food and beverage sector. The venue, whose music consultant is the popular name of ethnic electronic music, DJ Majnoon, hosts important DJs of ethnic music on its stage. Roof Mezzepotamia, which is preparing to offer an unforgettable night to its guests who are carried away by the rhythm of ethnic electronic music, hosts the most enjoyable moments accompanied by taste and music.

Source: HORECA TREND and Roof Mezzepotamia

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How to Prepare Seafood Paella and Where to Eat It?

Known as the national dish of the Spanish, paella is a preferred flavor due to its filling and high nutritional value. One of the assertive addresses for paella prepared with seafood is Misina Restaurant. 

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How to Prepare Seafood Paella, Where to Eat It? | HORECA TREND

The origin of paella, a type of rice dish specific to Spanish cuisine, dates back to the 15th century. Cooked as a lunch in the fields by Valencian farmers, the dish takes its name from the Arabic word “paella” and means “a meal cooked in a large pan”. Traditionally served hot in a paella pan, paella is made with seafood such as shrimp, mussels, oysters, squid, crab and lobster. Paella, which is usually yellow-orange in color due to saffron, can also be prepared with chicken or vegetables, in addition to seafood. It is usually served with lemon slices and aioli sauce.

One of the taste stops that stands out with its paella in Istanbul is Misina in Göztepe. Owner and chef of Misina Restaurant, Suat Yılmaz; explains the secret of traditional Spanish flavor as follows: “There are many different types of paella, but we prepare one of the most common ones, Seafood Paella, with seafood such as shrimp, mussels, oysters, calamari, crab and lobster. The rice used in making paella is different from Risotto rice, which breaks down a little and develops a creamy texture. We prepare it with fresh daily seafood. It is a filling and nutritious flavor. It is a flavor that especially accompanies crowded tables, family and friend meals. Paella, which is considered one of the most important legacies of Spanish cuisine, is also one of the favorite flavors of our restaurant. We prepare it with fresh seafood in Misina's kitchen, and it is on our menu for 12 months. It is highly preferred in special occasions and celebration meals. In Misina Paella, we use at least four or five different types of seafood, depending on the season, including shrimp, calamari, mussels, akivades, octopus, baby calamari, oysters, sea creechie, sea lice, black cod, scallops, bangole, subye, baby octopus and fish. We also prepare it with special lobster and insect-style seafood upon your request.''

Source: HORECA TREND and Misina Restaurant

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Packaging Materials

2024 Awards to Tasarist from the Crescent and Stars of Packaging 4 Competition!

The awards of the 'Packaging Crescents and Stars 11 Competition' organized by the Packaging Manufacturers Association (ASD) for the 2024th time this year have found their owners. Tasarist, which stands out with its creative and original designs supported by artificial intelligence, has won four awards from the Packaging Crescents and Stars 2024 Competition, including two gold, one silver and a competency award. Tasarist, which attaches importance to sustainability and artificial intelligence in its designs, has revealed the positive contribution they have made to packaging design with the awards they have won. 

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2024 Awards to Tasarist from the Packaging Crescents and Stars 4 Competition! | HORECA TREND

Tasarist won four awards from the Packaging Crescents and Stars 11 Competition, organized by the Packaging Manufacturers Association (ASD) for the 2024th time this year. It won the gold award from the Arko Suncare Product Family - Health and Beauty Category, the gold award from the Juss Pulpy - Graphic Design Category, the silver award from the Juss Basil Seed Beverage Family - Graphic Design Category and finally the competence award from the Kertilçam Wellness Room Fragrance Series - Other Non-Food Product Packaging Category. Tasarist Creative Director Musa Çelik stated that innovation in packaging designs, adapting to today's technology and integrating user expectations and desires into designs ensure long-term success. At the same time, he emphasized the importance of working with brand teams that have the necessary equipment and perspectives to turn creative ideas into reality. Çelik said, ''The problem with design has never been lack of impact, the real deficiency was lack of measurement. In order to achieve the right output, the brand needs to measure both the performance of its current design and how it compares to its competitors. "Due to this lack of measurement, we developed the 5-Shelf Impact methodology, which tests the design of packaging in seconds with the support of artificial intelligence."

''The 5-Shelf Effect Allows You to Create Brands That Create an Impact on the Shelf and Stand Out from Your Competitors.''

Stating that the awards they received from the Packaging Manufacturers Association (ASD) were a source of motivation and strength in reaching their goals, Tasarist Creative Director Musa Çelik, “We will continue to lead the packaging world with our creative designs by prioritizing the continuation of our work in line with the mission and vision we have determined without slowing down. We also show the importance of packaging design with our 5-Shelf System method, which we designed with meticulous studies and artificial intelligence applications suitable for today's technology. Because brands that thought that design had no effect on sales received negative results from 3/2 of the packaging they redesigned, the reason for this was not lack of effect but lack of measurement. In order for brands to obtain accurate data, they need to measure the performance of their current design and how it compares to its competitors. We offer the 5-Shelf Effect, which we designed with artificial intelligence support, as a method that allows you to reach a result with Neuronist, a neuroscience and AI tool that predicts customer responses, attention and behaviors in seconds. The designed system determines the area where the person focuses, regardless of elements such as age, gender and target audience, and thus measures the attractiveness of the design with consumer attention points. Because, in order for a packaging design to attract the attention of the consumer on the shelf, it must have a strong brand identity, be continuous and consistent, reflect the product correctly, be attractive and have a consumer-oriented design language. When all these principles come together, the 5-Shelf Effect enables the creation of brands that create an impact on the shelf and stand out from competitors, while achieving remarkable results by showing high performance in neuroscience and AI tools.''

Source: HORECA TREND and Designer 

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