Senior Appointment at Nestlé Professional Turkey

Lorenzo Viganò, who has undertaken various roles in his career at Nestlé, most recently Nestle Professional He served as Head of Beverages for the European Region. Lorenzo Vigano, After a successful career spanning over 20 years in senior sales and marketing positions at an FMCG company, he joined Nestlé Italy in 2012 to lead the Nestlé Professional Super Premium Beverages division. In 2013 he was appointed General Manager of Nestlé Professional Italy; He successfully managed the transformation of the business unit by shaping the portfolio and focusing the organization. In his most recent position, which started in 2015, Viganò; He actively worked with the Strategic Business Unit to create the Global Coffee Business Strategy and successfully managed and transformed the Beverages Business Unit for the Europe, Middle East and North Africa Region. In his successful 11-year career at Nestlé, Viganò has worked hard to achieve high growth targets. Regional Coffee Target Plan ve Multi-Channel He played an important role in the creation of the strategy. Lorenzo Viganò, who develops B2B customer and channel-oriented beverage solution concepts and elevates the consumer experience; He made strong contributions to the Nestlé Professional Beverages Business Unit by enabling sustainability and e-commerce. Lorenzo Viganò also helped design a disruptive new digitally-enabled business model for Nescafé and Starbucks, creating a high-performance team with an inclusive and open culture.

Lorenzo Viganò started his new position as General Manager of Nestlé Professional Turkey as of May 2023.

About Nestlé Professional Türkiye

Nestlé Professional, one of the leading companies in the out-of-home consumption sector, is the expert business unit of Nestlé, the world's leading food company. continues to produce products and offer innovative solutions that will inspire the development of the sector. Nestlé Professional, completing its 25th year in TurkeyWith coffee beverage solutions under the brands of Starbucks, Nescafé and We Proudly Serve; Nestlé takes its place in the market with food solutions under the brands Nestlé 1927, Maggi, Docello and Chokella. It aims to be one of the fastest growing market leaders in Turkey and the world in channels where consumers consume products on-site, such as restaurants, hotels, cafes, canteens, offices and cinemas. Nestle Professionalcontinues to accompany and inspire its business partners in their growth journey by offering creative, profitable food and beverage solutions to their customers on the path they set out with the motto "More is Possible".

Source: HORECA Trend and Nestlé Professional