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Senior Appointment at Nestlé Professional Turkey

A senior appointment has been made at Nestlé Professional, the expert business unit of Nestlé, the world's leading food company, which offers creative and profitable solutions to its customers in the field of out-of-home consumption. Lorenzo Viganò, who has more than 30 years of experience in the FMCG sector, started his new position as General Manager of Nestlé Professional Turkey.

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Senior Appointment at Nestlé Professional Turkey | HORECA TREND

Lorenzo Viganò, who has undertaken various roles in his career at Nestlé, most recently Nestle Professional He served as Head of Beverages for the European Region. Lorenzo Vigano, After a successful career spanning over 20 years in senior sales and marketing positions at an FMCG company, he joined Nestlé Italy in 2012 to lead the Nestlé Professional Super Premium Beverages division. In 2013 he was appointed General Manager of Nestlé Professional Italy; He successfully managed the transformation of the business unit by shaping the portfolio and focusing the organization. In his most recent position, which started in 2015, Viganò; He actively worked with the Strategic Business Unit to create the Global Coffee Business Strategy and successfully managed and transformed the Beverages Business Unit for the Europe, Middle East and North Africa Region. In his successful 11-year career at Nestlé, Viganò has worked hard to achieve high growth targets. Regional Coffee Target Plan ve Multi-Channel He played an important role in the creation of the strategy. Lorenzo Viganò, who develops B2B customer and channel-oriented beverage solution concepts and elevates the consumer experience; He made strong contributions to the Nestlé Professional Beverages Business Unit by enabling sustainability and e-commerce. Lorenzo Viganò also helped design a disruptive new digitally-enabled business model for Nescafé and Starbucks, creating a high-performance team with an inclusive and open culture.

Lorenzo Viganò started his new position as General Manager of Nestlé Professional Turkey as of May 2023.

About Nestlé Professional Türkiye

Nestlé Professional, one of the leading companies in the out-of-home consumption sector, is the expert business unit of Nestlé, the world's leading food company. continues to produce products and offer innovative solutions that will inspire the development of the sector. Nestlé Professional, completing its 25th year in TurkeyWith coffee beverage solutions under the brands of Starbucks, Nescafé and We Proudly Serve; Nestlé takes its place in the market with food solutions under the brands Nestlé 1927, Maggi, Docello and Chokella. It aims to be one of the fastest growing market leaders in Turkey and the world in channels where consumers consume products on-site, such as restaurants, hotels, cafes, canteens, offices and cinemas. Nestle Professionalcontinues to accompany and inspire its business partners in their growth journey by offering creative, profitable food and beverage solutions to their customers on the path they set out with the motto "More is Possible".

Source: HORECA Trend and Nestlé Professional

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Human Resources

Tülin Bilgin has been appointed as the new Finance Director of Mondelēz International Türkiye.

Mondelēz International has appointed Tülin Bilgin as its new Finance Director, responsible for financial management in Turkey and the Eurasia region. With over 25 years of experience in finance, Bilgin will lead the company's regional growth and financial strategies.

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Tülin Bilgin Appointed as the New Finance Director of Mondelēz International Türkiye | HORECA TREND

Tülin Bilgin, a graduate of Boğaziçi University's Business Administration Department, began her career as a Financial Analyst at Procter & Gamble Türkiye. She then served as Senior Treasury Manager at Vodafone Türkiye and worked as Finance Manager at Mondelēz International from 2011 to 2014.

Most recently serving as Finance Director for the Middle East at SC Johnson, Bilgin stands out with her experience in finance, business finance, and commercial finance, as well as her expertise in managing local and international teams. A Certified Public Accountant (CPA), Bilgin is fluent in English. Tülin Bilgin will be taking on this role soon. Mondelēz International TürkiyeHe will serve as the company's Finance Director responsible for Türkiye and the Eurasia Region.

Kaynak: HORECA TREND and Mondelēz International

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Human Resources

Appointment to the position of General Manager of Cookshop Brands Group.

Cookshop Brands Group, a subsidiary of Kazancı Holding, announced the appointment of Hasan Yeşilyurt as General Manager. The group operates online with its cloud kitchen concept, encompassing the brands Cookshop, Magnolia Shop, Not a Burger, Arkabahçe, and Rafinera, which focuses on healthy eating. In his new role, Yeşilyurt will lead Cookshop Brands Group's operational excellence-focused, sustainable high-growth strategy, serving customers through a total of 62 branches.

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Cookshop Brands Group Appoints General Manager | HORECA TREND

To your career TAV Airports Hasan Yeşilyurt, who started as Corporate Communications Manager at the Holding, managed corporate communications, organization, and stakeholder management processes in airport operations in Turkey and various other countries. Between 2015-2020, Yeşilyurt served as General Manager at TAT Consulting Inc., where he oversaw the brand's operational and financial management and managed investor and franchise relationships. Between 20-24... Akkomarka Yeşilyurt, who serves as a Board Member at Food and Tourism Inc., has played an active role in the strategic planning, brand development, and marketing processes of the multi-brand structure. cookshop Prior to his appointment to the Brands Group, he served as the Director of Strategy and International Growth at Büyük Şefler Gıda ve Turizm A.Ş., where he led the strategic structuring, international operations, and franchise processes of brands such as BigChefs, NumNum, Buselik Meyhane, and Kont Coffee.

Hasan Yeşilyurt, a graduate of Istanbul Bilgi University's Faculty of Communication, Department of Advertising, completed his master's degree in Public Relations at Kocaeli University.

Kaynak: HORECA TREND and Cookshop Brand Group

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Human Resources

Strategic Appointment at Big Chefs Group

Emine Öztürk, the Human Resources Director of Büyük Şefler Group, has had her responsibilities expanded to include the Sustainability Directorship. In this role, Öztürk will take a leading position in the brand's sustainability efforts.

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Strategic Appointment at Büyük Şefler Group | HORECA TREND

Emine Öztürk, who will continue her role as Human Resources and Sustainability Director within the Büyük Şefler Group, will manage human resources, corporate culture, and environmental-social impact with an integrated approach. With this new structure, sustainability at Büyük Şefler Group goes beyond being merely an operational goal and becomes a fundamental component of the human resources strategy and corporate culture.

With over 15 years of experience in human resources, Öztürk has led numerous projects throughout her career in areas such as talent management, organizational development, performance, employer branding, inclusive culture, and digital HR transformation. Great Chefs Group Through its work within the organization, it has contributed to bringing together the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands around shared values ​​and a strong corporate culture.

In line with her new role, Öztürk aims to further advance the brands' approach of "happy team, distinctive taste, superior service, and pleasant atmosphere" with a sustainability perspective. Within the framework of the Group's Sustainability Commitment, which it is committed to implementing by 2028, Öztürk will lead the coordination of efforts in areas such as food safety, sustainability in the supply chain, environmental and quality policies, as well as employee welfare, inclusive employment, ethical sourcing, resource efficiency, and social impact.

Kaynak: HORECA TREND and Big Chefs Group

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