Speaking at the “Coffy Rally” event that brought the whole team together, DP Eurasia Group CEO Aslan Saranga said, “Growing rapidly with its strong franchising system, Coffee, reached 34 branches in a short time. Our brand, which operates in Istanbul, Ankara, Bursa, Antalya, Izmir and Sakarya, will continue to grow. Our goal is to introduce more than 100 new Coffy branches to the Turkish coffee industry by the end of the year. We will employ approximately 900 people in total with our new branches, and we plan to reach 2028 branches in 500, together with our dream partners, on the path to becoming a world brand. We have created an unprecedented coffee concept in our country. As a new brand and concept, we are in as much demand as the giants of the industry. "This reveals our success and taste," he said.

As a 100 percent domestic brand, Coffy continues to grow with its technological infrastructure that accelerates, customizes and facilitates the customer experience, affordable high-quality products and strong franchising system. The Coffy team came together at the "Coffy Rally" event held for the first time this year. The target of the brand is; The aim is to maintain rapid growth in a stable manner.

The Goal is to Become One of the Most Important Players in the Coffee Industry

Coffy makes the quality coffee experience accessible by offering expertly blended and carefully prepared coffee varieties of Colombian and Ethiopian origin at a single price; Turkey's first local and digital coffee brand working with a single price system. Coffy, a project of DP Eurasia Group, which operates in Istanbul, Ankara, Bursa, Antalya, Izmir and Sakarya and has experience in the international market with approximately 1,000 branches, aims to be one of the most important players in the Turkish coffee industry.

We Plan to Reach 2028 Branches in 500

Speaking at the “Coffy Rally” event CEO of DP Eurasia Group Leo Saranga, “We have created a coffee concept that is unprecedented in our country, customer satisfaction is a must for our business. We have '5 Coffy values' that we care about. These; 'Entrepreneurial spirit, simplicity and simplicity, mastery, creativity and friendliness and positivity'. We act together for our common dreams. We are encouraged by creativity and prepare our coffee expertly. While we provide the coffee experience in its simplest and simplest form, we also win people over with our smiling face. We have undertaken the mission of becoming a brand that puts a smile on our customers' faces with an out-of-the-box coffee experience. As a new brand and concept, we are in as much demand as the giants of the industry, which reveals our success and taste. We continue to expand the Coffy family, and to date, we have employed 30 friends who believe in the vision and values ​​of our brand in our innovation center. I would also like to emphasize that our top priority is the satisfaction of our customers. "We will continue to grow with our franchisees and teammates," he said.

We Create a Different Lane in Competition

Stating that they have created a different league in competition while maintaining accessibility despite price increases by standing behind the slogan 'Our Coffee is Not Cheap, They Are Expensive', Saranga said, "We plan to introduce more than 100 new Coffy branches to the Turkish coffee industry by the end of the year, and together with our new branches, we will employ approximately 900 people." We will provide. We plan to reach 2028 branches in 500, together with our dream partners, on the path to becoming a world brand. We set out to shape the future of Turkish coffee culture and achieved rapid growth in a short time with our strong franchising system. “We are confident that we will bring Coffy to every city, every district, every neighborhood of Turkey and to distant geographies of the world,” he says.

We Care to Keep the Neighborhood Culture Alive

Underlining that their most important motivation is to create value and establish a bond with the society, Aslan Saranga said, “Embracing social responsibility is part of our job. As a sensitive brand that respects nature and the environment; Just as we paid attention to health, people in need, keeping the neighborhood culture alive, and being in the neighborhood with the residents, we supported art, education and sports with the same approach. Undoubtedly, young people are among our biggest priorities. "It is of great importance for us to develop projects that will add value to young people's lives, increase their quality of life, and enable them to enjoy life more," he said.

Brand Concept Unique in the Industry 

Pointing out that Coffy is a brand of Pizza Restaurants Inc., a Food-Tech company, Saranga said, “With its strong franchising system that always offers the best opportunities to its dealers thanks to its purchasing volume, Coffy opens a brand new area in the sector. By making a completely domestic investment, our investors become part of a system that always provides the best costs to its dealers with its purchasing volume and has a vision of globalization. "With this brand concept and shop design support, which is unique in the industry, we offer an advantageous investment opportunity with a 'payback' plan covering a short period of 36 months and at an extremely low cost," he says.

Our Strongest Feature is Our Baristas

Speaking at the event Domino's Türkiye Supply Chain Purchasing and Coffy Group Director Muhsin Emre Cevlik, “As Coffy, one of our strongest features is our baristas. Education is of great importance to us. We provide our baristas with a 4-week face-to-face training in the field before branch openings. We have an on-the-job training program for our baristas who will work in existing branches. We also support the training of our friends through our platform by implementing our online barista training platform. The results we received from the training are perfect for us. "I can say that we are a 'partner of dreams', our biggest dream is to reach 2028 branches by preserving our taste in 500," he said.

'Come and Get It Without Waiting'

Coffy, with the 'Coffy App' application downloaded from Google Play or Apple Store; It stands out with its 'Come and Get It Without Waiting' feature, which is fast, time-saving and puts an end to waiting in line for coffee. The application also increases consumers' ordering comfort with 'Order Tracking Screens'. While you earn 2 beans for every order placed through the application, it is possible to earn one coffee for every 7 beans.

About Coffy

Pizza Restaurants Inc. Coffy, which opened its first branch under its umbrella in Kadıköy, Istanbul, in October 2019; It set out to shape the future of Turkish coffee culture with the concept of "One Price Coffee Point". It has taken growth steps in a short time with its creative, active and innovative team, its unique concept in the sector and the strong franchising system it offers to investors. Marka, Mühürdar Street – Kadıköy, Bağdat Street – Caddebostan, Bahariye Street – Kadıköy, General Asım Gündüz Street – Kadıköy, Barbaros Boulevard – Beşiktaş, Büyükdere Street – Maslak, Sabancı University, Doğuş University, Bahçelievler – Ankara, Cebeci- Ankara, Kızılay – Ankara, Atatürk Bulvar-Bursa, Istanbul Bahçelievler – Ömür AVM, Kültür Mahallesi – Antalya, Ebuziya Caddesi – Bakırköy, Gülbahçe Mahallesi – Mecidiyeköy, Şirinevler, Beşevler, Pangaltı. It continues its activities with a total of 34 branches, including Etimesgut - Ankara, Atatürk Caddesi Maltepe, Erol Kaya Caddesi - Hilltown AVM, Pendik Küçükyalı and Halitağa Caddesi - Kadıköy - İzmir, Karşıyaka, Alsancak, Buca, Bornova, Sakarya Serdivan. Spreading its operations to six different cities, namely Istanbul, Ankara, Bursa, Antalya, Izmir and Sakarya, as of 2022, Coffy aims to be one of the most important players in the Turkish coffee industry.

Source: HORECA Trend and Coffy