Frozen Vegetables & Fruits

SuperFresh's Journey from 'From Field to Plates' with Refika Birgül

SuperFresh, the leading brand of the frozen food industry; breaking new ground in its sector, it introduced the journey of its products from the field to the plates and all the details of the production process with the new communication campaign called 'SuperFresh Bi' Journey'.

It was published

2 years ago

January 14, 2023

Author:

Aslihan Bayrakdar

In the campaign, in which Refika Birgül, one of Turkey's beloved chefs, took part, all questions about SuperFresh products are answered under the titles of Harvest, Technology, Confidence, Diversity and Taste.

Being the sector leader by far with a 50% turnover market share in the frozen food field. SuperFresh'of Refika Birgul implemented by his 'SuperFresh Bi' Journey' The documentary series and the new commercial film were broadcast on social media and digital platforms. In the campaign, which consists of five sections and answers all those who are curious about SuperFresh products, from harvest to technology, from product variety to taste, it is aimed to raise awareness about frozen foods and to deliver accurate information to consumers, based on Refika Birgül's experience and pleasant expression.

Mert Altınkılınç: “We aim to raise awareness about frozen products”

Speaking at the promotional meeting of the 'SuperFresh Bi' Journey' campaign crayfish CEO Mert Altinkilinc, He said that Kerevitaş, which continues its activities within Yıldız Holding, is Turkey's leading company in its sector. Altınkılınç continued his words as follows: “With more than 100 product types of SuperFresh, our precious brand within our Kerevitaş company, we are guests to 28 million households by taking part in 7 million plates every year. We work with a business model that also considers the future for SuperFresh; The contract farming model and the prevention of food waste are of great importance for sustainable agriculture. As SuperFresh, we broke new ground again in our category and wanted to convey the journey of frozen food from field to plate and the differences of our brand to our consumers with our new communication campaign called 'SuperFresh Bi'Journey' in collaboration with esteemed chef Refika Birgül. We presented a campaign that transparently conveys our processes to our consumers under the titles of SuperFresh's harvest, technology, trust, diversity and taste. With these headings, we aimed that our campaign would serve the purpose of sustainability and add a new dimension to the strong relationship we have established with our consumers. As a brand that is the leader of its category, I believe that our campaign will create an important awareness among consumers about frozen foods.”

Refika Birgül: “The nutritional values are preserved by freezing at -5 degrees in 8-40 minutes”

SuperFresh's campaign face celebrity chef Refika Birgul Stating that they answered every question asked by consumers about the frozen food category, in this documentary series, he said: “We talked to hundreds of people, from the contracted farmer with whom SuperFresh has cooperated in the field, to the production manager accompanying that farmer, from the truck driver who transports the products to the factory, to the agricultural manager. SuperFresh's 50 years of experience in the frozen food business; We have explained in detail how it has transformed into a wide product portfolio with various flavors, from vegetables to ravioli, from pastries to pizza. We brought together the importance of certified seeds and the cold chain in the frozen food business, R&D working methods and advanced technology and sustainable agriculture practices in SuperFresh, as well as many topics of interest, in five separate films. With SuperFresh's fully automatic harvesters, the harvest in the field is completed in less time and the harvested crop is delivered to the factory in an average of three hours. It is washed and cleaned in the factory without waiting, and it is frozen and packaged in an hour at -40 degrees using the IQF method. In this way, the nutritional values of the products whose cell membranes do not crack are preserved. In addition, most of the consumers mostly waste the fruits and vegetables they keep in the refrigerator after shopping. SuperFresh products, on the other hand, offer the chance to save money as they arrive on the table as peeled and chopped and the edible net weight is paid.”

Source: HORECA Trend and SuperFresh

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Frozen Vegetables & Fruits

Frozen Foods Are the Key to Practical and Healthy Nutrition During Ramadan

The month of Ramadan is a special period when eating habits change and healthy and balanced meals are of great importance. In this month when sahur and iftar tables are meticulously prepared, healthy and practical meal solutions offer great convenience. Feast Gıda saves time with its frozen food products and acts as a practical assistant on Ramadan tables by offering healthy and delicious options with preserved nutritional values.

It was published

1 months ago

March 17, 2025

Author:

Elif Akin Yuksel

Feast Food's Thanks to advanced frozen food technology, vegetables and fruits reach the table with their freshness and nutritional value preserved for a long time. Products frozen without additives using the rapid freezing method support a balanced diet. This method, which minimizes vitamin and mineral loss in particular, helps meet the nutritional elements the body needs during Ramadan.

Eating a balanced diet with vegetables during Ramadan helps the body maintain its energy balance during long periods of hunger and helps the digestive system work smoothly. Fiber-rich vegetables help maintain energy levels throughout the day by prolonging satiety, while also supporting the immune system with their vitamin and mineral-rich content. Feast Gıda's frozen vegetable products help increase vegetable consumption by offering practical and healthy options for Ramadan tables.

Both Practical and Healthy

Feast products, which stand out with their practicality, make iftar and sahur preparations effortless and offer ideal solutions especially for employees and individuals with busy daily lives. With ready-to-cook vegetables, it is possible to prepare healthy meals without sacrificing taste while saving time. In addition, frozen foods that support balanced nutrition contribute to regular and sufficient nutritional intake during Ramadan and strengthen the body against long periods of hunger.

For anyone looking for healthy and practical solutions for their Ramadan tables, Feast Gıda brings together taste and convenience with its reliable and nutritious options in this special month.

Source: HORECA TREND and Feast Food

Feast Food Strengthens Its Power in the Global Arena at Gulfood 2025 Fair

E. Özgörkey Group's frozen food brand Feast Gıda took its place at the Gulfood 17 fair, which opened its doors for the 21th time this year and was held at the Dubai World Trade Center between February 2025-30, 2025. The event, where over 190 brands from over 5.500 countries introduced their newest products and hosted a record number of visitors, became one of the most prestigious meeting points of the global food sector.

It was published

2 months ago

March 6, 2025

Author:

Elif Akin Yuksel

The fair saw broad participation from Türkiye, Feast Food Sales and Marketing Director Ali Kemal Kapıcıoğlu, Feast Global Market Manager Duygu Erdoğan, Marketing Manager Tugce Isiksoy and the foreign trade team hosted industry professionals at the Feast stand and introduced the brand vision and innovative products.

Exporting to nearly 6 countries on 70 continents, Feast Gıda had the opportunity to closely follow changing consumer trends during the fair, and made important contacts to open up to new markets and strengthen existing collaborations. Thanks to strategic meetings held with industry professionals, the company further strengthened its position in the international market.

Feast stand, where innovative products in different categories were presented to the fair participants and visitors, became one of the notable participants of the fair with the delicious and innovative products it offered, while opening the door to new collaborations for the future.

Source: HORECA TREND and Feast Food

SuperFresh's Innovative Flavors Were Greatly Appreciated at ANFAŞ

Turkey's leading frozen food brand SuperFresh took part in the ANFAŞ 31st International Food and Beverage Specialization Fair with its wide product portfolio offering solutions for the out-of-home consumption channel. SuperFresh's delicious potato varieties and award-winning products Kumpir Kroket & Mac&Cheese Kroket received full marks from visitors.

It was published

3 months ago

February 3 2025

Author:

Elif Akin Yuksel

SuperFresh is one of the most important international organizations in the Out-of-Home Consumption sector. ANFAŞ 31st International Food and Beverage Specialized Fair The fair, which was attended by 300 brands and more than 1.000 companies, was held in Antalya between January 28-31. At the fair, the SuperFresh stand, which has a wide range of products in the categories of potatoes, vegetables, fruits, frozen bakery products, pizza, tuna and canned food, met with industry professionals in the EDT channel.

Innovative Products from the Most Popular Brand SuperFresh

SuperFresh, which was chosen as the most loved brand in Turkey in the 'Frozen Food' category in which it is the leader, had the opportunity to share its journey from the field to the table and its studies on production processes with the sector professionals. Different varieties of potatoes that offer a taste and high standard quality solution in the out-of-home consumption channel and the award-winning Kumpir Croquettes and Mac&Cheese Croquettes that offer a practical solution attracted great attention at the fair.

Mert Altınkılınç: “We Make a Difference with Our Innovative and Wide Product Portfolio”

Expressing his pleasure to come together with the sector stakeholders at the fair, Kerevitaş CEO Mert Altınkılınç He continued his words as follows: “Today, we are a leading food company in the food sector with approximately 16 products and 1500 brands in 86 categories. With our strategic channel and category perspective in all areas we operate, we bring our wide product portfolio and innovative products together with our customers. Our business volume in the Out of Home Consumption channel, which has a significant share in the growing frozen food market, continues to grow. With our SuperFresh and DFU brands, we respond to the needs of our customers in this channel without compromising on quality and taste. In addition to our product range, with our practical use and high quality standards, we shorten the preparation process of businesses, prevent food waste and thus support them in increasing their profitability.”

Source: HORECA TREND and Kerevitaş