What is a franchise? Franchise Franchise Firms

With the rapid growth of the HORECA and service sector in Turkey , the " franchise dealership " system has developed quite quickly. While the number of companies offering franchises is increasing, there is also a significant number of entrepreneurs who want to enter this field and invest. So, what is a franchise? How does this business model work? Which companies offer franchises in Turkey? In this article, we will provide detailed answers to these questions…

What Does Franchise Mean?

A franchise is a business model that shares the right to sell and market a brand or product, licensed by a company.

This model aims to increase the brand awareness and reputation of ranchise dealerships, and also provides an opportunity to enter new markets.

The company that obtains a franchise license, on the other hand, offers its products and services for sale by using the brand value of the licensing company, so that it can take place in the market more easily.

Franchise Franchise Companies in the World

There are many brands that work with the franchise system. Most of these brands belong to businesses in the HORECA sector, such as hotels, restaurants and cafes. McDonald's, KFC, Burger King, Subway, Pizza Hut and Dunkin' Donuts can be counted among the brands working with the franchise system in the world.

These brands license a large number of franchises worldwide and market their products and services as such.

Franchise Dealership Companies in Turkey

As in the rest of the world, there are many companies operating with the franchise system in Turkey. For example, brands such as Burger King, KFC, McDonald's, Starbucks, Subway and Pizza Hut can be counted among the companies that give franchisees in Turkey.

Many brands unique to Turkey also work with the franchise system. For example, Tadım Pizza, I Love Fish, Maydonoz Döner, SR Döner, Usta Dönerci, Ekrem Coşkun Döner, Öncü Döner, Hot Döner, Sayrem, Butcher Döner, Uncle Kurek Lahmacun, Aslı Börek can be counted among the franchised companies.

10 Items to Consider When Buying a Franchise Dealership

Important issues to consider when buying a franchise are:

1. Brand value: The brand value and reputation of the licensing company is an important criterion when buying a franchise. Thanks to your previous research, you can learn about the history of the brand, sales figures and customer satisfaction. (You can take a look at the news of HORECA Trend in the relevant categories. News about the brands in the hotel, restaurant and cafe sectors.) www.horecatren.com )
2. Franchise agreement: When buying a franchise, you should pay attention to the content of the contract to be made. The contract specifies the rights, obligations and payment terms that the licensor gives you. Therefore, it is important that you carefully study and understand the contract.
3. Business model: When franchising, you need to thoroughly understand the licensing company's business model and way of working. This way, you can manage your business more efficiently by understanding how the business works and what types of products and services are on sale.
4. Training and support: You should pay attention to the training and support services that the licensing company gives you. Thanks to the trainings, you can learn about how to manage the business and how to put the products on sale.
5. Market conditions: While buying a franchise, market conditions should also be taken into account. For example, you should pay attention to issues such as do you have competitors in the sector, do you have a potential customer base where you can sell your products.
6. Investment costs: While buying a franchise, you should also pay attention to the investment costs. For example, you need to consider the purchase price, opening costs and other expenses of the equipment, materials and products that the licensor gives you.
7. Income potential: When buying a franchise, you should also consider the future income potential of the business. Thanks to your previous research, you can learn the sales figures and profit rates of the business in the past periods, and you can predict the future performance of the business in the light of these data.
8. Business Administration: While buying a franchise, you should also pay attention to business management. For example, you should pay attention to issues such as whether the training and support services provided by the licensing company are sufficient, and how the working process of the business will be managed.
9. Customer happiness: When buying a franchise, you should also consider customer satisfaction. Thanks to your previous research, you can learn the past performance of the brand in customer satisfaction and predict the future performance of the business in the light of this data.
10. Business plan: When buying a franchise, you also need to prepare your business plan. Your business plan specifies how the business will be run, how products will be offered for sale, and other business-related issues. You should prepare your business plan to predict the future performance of the business.