Duygu Süleymanoğlu, Deputy General Manager (CMO) responsible for Marketing at DİMESThe EU Dairy Products Export Approval once again confirms DİMES's production in line with international food safety and quality standards. We compete with our global competitors in our domestic market and in over 100 international markets worldwide. We have an approval process for dairy product sales to EU countries, which we have identified as our strategic target, and we have completed this process with DİMES quality. We aim to further advance our strong position in the European market, where we have been exporting our fruit juice products since the early 2000s, with innovative products like the DİMES Milkshake and our cold coffee, OBSESSO.

As one of Türkiye's leading beverage brands, DİMES successfully competes with global competitors in international markets spanning over 100 countries, in addition to its domestic market, and continues to grow its brand globally. DİMES has completed the European Union (EU) Dairy Products Export Compliance Process at its Izmir factory. Having exported fruit juice products to European countries since the early 2000s, DİMES has also fully completed the necessary certification process for milk and dairy product exports.

DİMES, following the Ministry of Food, Agriculture and Livestock's intensive inspections regarding production in compliance with European Union standards, passed all inspections, including follow-up inspections by the Izmir Provincial Directorate of Agriculture following the visit and report of the Ministry's delegation. Thus, DİMES received the relevant approval certificate, officially defined as the "Control Procedure for Dairy Enterprises to be Approved for Export to European Union Countries."

DİMES CMO (Deputy General Manager of Marketing) Duygu Süleymanoğlu emphasized that the European Union Conformity Approval once again confirms the brand's production strength in line with international food safety and quality standards. She said, “We have been competing in the European market with our own brand since the early 2000s. With our momentum as a global beverage company, which has been the primary focus of all our strategies for the last seven years, we identified our strategic target countries, especially the European markets, two years in advance. We will further advance our strong position in the European market, a strategic priority, with innovative products like the DİMES Milkshake and our cold brew coffee, OBSESSO. Exporting milk and dairy products to EU countries requires a certification process. In this context, we have successfully and completely completed the EU Dairy Products Export Conformity Approval process, thanks to the strength of our DİMES quality. This significant achievement reflects the DİMES family's innovative perspective, mastery of processes and systems, and high commitment to sustainable quality, environmental, and occupational health and safety culture. We thank all our team members who contributed to this process.”

DİMES Izmir Factory Director Musa Kılavuz commented on the process: “We produce all our products to the highest quality standards. This certification process essentially reaffirms this quality. DİMES quality has been officially recognized during the EU harmonization process. Our DİMES Milkshakes and OBSESSO cold brew coffee were already produced in accordance with current EU standards and delivered to consumers with high quality assurance. All procedures and necessary documentation were meticulously completed as part of the certification process, and we received our certificate. The thorough inspections we passed during the EU harmonization process are a reflection of our sense of responsibility and our leadership in the sector.”

DİMES leads the Turkish non-alcoholic cold beverage industry with its innovative beverages that process Türkiye's agricultural products with added value, sustainable and innovative world-class production processes, and the industry's first R&D Center. The brand also ranks among the most successful brands in European and global rankings with its unique communication language and campaigns.

The DİMES Izmir factory, which has an annual production capacity of 195 tons of fruit juice and 60 tons of dairy products, also produces innovative agriculture-based products such as DİMES Milkshake, DİMES COOL Mix, DİMES Smoothie and OBSESSO cold coffee, which play a significant role in the brand's success.

DİMES carries out production at the highest food safety and quality standards in its factories located in İzmir, Aydın Sultanhisar, and Tokat, with a total annual production capacity of 100 tons of fruit processing, 300 tons of fruit juice, and 100 tons of milk and dairy products.

Source: HORECA TREND and DIMES

The cold coffee market is growing rapidly both globally and in Türkiye, driven by increasing consumer interest. The interest in coffee and ready-to-drink beverages, particularly among Millennials and Generation Z, is also shaping the market. Australia's beloved coffee brand has recently entered the Turkish market. Ice Break It has entered the market as an innovative product that responds to young consumers' cold coffee consumption habits not only in the summer months but throughout the year. Offering a brand new product experience that will completely change the perception of classic cold coffee. Ice BreakWith its practical resealable packaging, it provides consumers with the comfort of use that can accompany them at any moment throughout the day, without the obligation to consume it all at once.

Double Shot in Every Sip

Produced with carefully selected Robusta beans and fresh milk from Türkiye Ice BreakWith its intense and balanced coffee taste, it offers its consumers a Double Shot! coffee experience in every sip. The brand says,Double Shot of Every Moment with Ice Break!” With its call, it invites those who find every moment of life precious and want to live these moments to the fullest with brand new experiences to take action. It adds strength, refreshment and flavor to every moment of the day. Ice BreakIts 375 ml bottle transforms the cold coffee experience into a long-lasting pleasure. With its resealable packaging, Ice Break adapts to consumers' dynamic lifestyles. 

Ice Break It's a perfect choice not only for coffee enthusiasts but also for those seeking quality ingredients and rich flavor. Ice Break, which includes lactose-free milk in all its varieties, is available in Latte, Mocha, Vanilla Latte, and No Sugar Added Latte options.

Source: HORECA TREND and Ice Break

Embracing youth and innovation DIMEScontinues its success in the global award programs of the advertising and marketing world with its communication studies that use different disciplines together.

DİMES won a total of 2024 awards at the Brandverse Awards, one Grand Prix and one gold, with its campaign that left its mark on the summer of 5. The campaign, prepared in collaboration with Reklamania Creative for the new generation product DİMES COOL Lime Mix, discusses today's trend Artificial Intelligence in a groundbreaking language and conveys the message "What We Feel is More Than What Seems".

DİMES won the Grand Prix award, the highest award in the Experience Design main section, at the Brandverse Awards, which evaluates all works produced in the fields of advertising, marketing and marketing communications with the "integrated marketing" approach.

DİMES, which also won the Gold Award in the 360-Degree Integrated Brand Experience category in the Experience Design main section, also won the Silver Award in the Mobilizing Campaigns category in the Strategy main section, the Bronze Award in the Food/Beverage category in the Film main section, and the Food/Beverage category in the Media main section.

Source: HORECA TREND and DIMES