What is HORECA? HORECA Sector in Turkey and in the World

Sector covering all companies working in the field of hotels, restaurants, cafes and catering HORECA is called. The term HORECA is derived from the English words “Hotel”, “Restaurant”, “Cafe”. Today, the catering industry has also become an important part of HORECA.

Although the food industry, especially the food and beverage field, comes to mind when HORECA is mentioned, the concept is not limited to this. In addition to all these, it is possible to deal with areas such as textiles, architecture, industrial kitchens and all hotel equipment within the framework of HORECA.

As in the rest of the world, out-of-home consumption and wholesale product sales are generally made through the HORECA channel in Turkey. HORECA has become one of the largest markets for B2B (business to business) product and service sales. For this reason, many supplier companies have special marketing and sales teams for the HORECA channel.

HORECA Sector in the World

Attracting 1,8 million entrepreneurs and millions of customers every year, the HORECA sector, reaching a size of 420 billion Euros, is rapidly increasing its capacity all over the world.

In our nearby geography, it has become an important element of the European Union economy. According to official statistics, the HORECA sector alone constitutes approximately 8 percent of enterprises, 7 percent of employment and 3 percent of added value in the non-financial business economy in the European Union. In the UK, which left the European Union in the past years, the HORECA sector has come to an important place.

The HORECA sector in the world consists of SMEs to a significant extent. More than 90 percent of all businesses within the HORECA sector have fewer than 10 employees. This is true in Turkey as well as in the rest of the world.

HORECA Sector in Turkey

Hotels, restaurants, cafes and catering companies make up tens of billions of dollars of the Turkish food industry.

When the HORECA sector is mentioned in Turkey, the weight of hotel and accommodation services is observed. In Turkey, which is a tourism country, the HORECA sector has significant contributions to employment and economy. Turkey hosted a total of 2021 million 2020 thousand 88,08 visitors in 30, an increase of 38 percent compared to 961. Turkey's tourism income in 2021, on the other hand, increased by 103,02 percent and reached a total of 24 billion 482 million 332 thousand dollars. In 2022, the tourism target was renewed throughout the year and determined as 47 million tourists and 37 billion dollars in revenue.

In addition to the hotel and accommodation sectors, the restaurant, cafe and catering sector draws attention as important players in the field of HORECA in Turkey. It is observed in the statistics that these sectors also have very important contributions to employment and the Turkish economy. (Detailed information about the catering industry in Turkey) Catering Turkey You can find it on the website.)

The increasing popularity of restaurants and catering options in Turkey, the increasing number of cafes and the capacity increase of catering companies clearly reflect the growth in the HORECA sector and this growth is gaining momentum day by day.

Turkey is also the 7th largest exporter of the global market in the HORECA sector. The companies in Turkey supplying the HORECA field export to 20 countries with a size of 180 billion dollars. 60 percent of this export is made to European countries.

Employment in the HORECA Sector

The HORECA industry is labor-intensive, as it is service-oriented. For this reason, tens of millions of people are employed in this sector all over the world. While jobs in the HORECA sector are in training to be temporary due to irregular working hours, low pay and low career prospects, there are also exceptional areas. However, in general, it is observed that the rate of young people working in the sector is high.

Although the ongoing economic fluctuations in Turkey have a negative impact on the workers, the need for employment in the HORECA sector is constantly increasing. Although it was adversely affected during the pandemic process, the HORECA sector has managed to maintain and even increase the employment rate in all crises.

The Future of the HORECA Industry

The HORECA industry is one of the fastest growing industries in the World. It has entered a period of rapid growth in Europe and America. It is also growing very rapidly in Turkey.

Note: For up-to-date news, articles and interviews about the HORECA industry, visit the HORECA Trend newspaper. can obtain or our website you can visit.

Source: HORECA Trend