WorldFood Istanbul Created €1.2 Billion Business Volume | HORECA TREND
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WorldFood Istanbul Creates 1.2 Billion € Business Volume

International Food Products Technologies Fair – WorldFood Istanbul, the international cooperation platform of the food industry, achieved significant success in the number of visitors, exhibitors and foreign purchasing professionals this year. During 4 days, 25 exhibitors from 835 different countries brought together over 2000 brands with 163 professional visitors from 38.358 countries; one out of every three visitors was registered as a foreign participant.

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WorldFood Istanbul, which is the biggest sector fair of Eurasia and is on the way to become one of the largest sector fairs in the world with its momentum and expanding sphere of influence, celebrated its 30th anniversary with its stakeholders, which opened its doors at TÜYAP between 1-4 September 2022.

It has the feature of being a cooperation platform where many domestic and foreign brands are present and represented by all stakeholders of the sector, from producers to entrepreneurs. WorldFood Istanbul, compared to the previous year, significant improvements in the numbers of visitors, exhibitors, foreign purchasing professionals and business volume; WorldFood Istanbul history records were broken.

Hosting 163 visitors from 38.358 different countries this year, 33% of the exhibitors, ie 12.633 in total, were foreign visitors. Thus, the number of exhibitors at WorldFood Istanbul, which increased the number of foreign visitors by 141 percent compared to the previous year, reached a historical level.

THE EFFECT OF THE FOREIGN PURCHASE COMMITTEE PROGRAM ON ACHIEVING THE BUSINESS VOLUME TARGET

While 25 exhibitors from 835 different countries presented their more than 2000 brands to both professional visitors and over 77 foreign purchasing professionals from 600 countries, as a result of the meetings held within the scope of the WorldFood Istanbul VIP Procurement Committee program for 4 days, the targeted “minimum 1 billion Euro business volume” target was achieved.

WorldFood Istanbul 2022 is a very important event, mainly from important regions such as Middle East and North African countries (MENA), Balkan countries, CIS countries, South & North American countries, Southeast Asia, within the framework of this program, which led to the establishment of new collaborations and the signing of agreements during the fair. purchasing professionals were hosted in Istanbul.

WorldFood Istanbul Director Semi Benbanaste stated that the number of purchasing professionals has reached a very important figure, and that the last exhibition is an important experience in order for WorldFood Istanbul to be among the most important international fairs in its sector, as of the current situation, and said, “The business volume affecting commercial mobility in our fairs. is the Procurement Committee Program that develops its target. This year, we hosted a significant number of more than 600 professional buyers in Istanbul. In this way, we exceeded the 1 Billion Euro business volume that we had targeted before the fair, and enabled sales of 1.2 Billion Euros. I would like to say that our local participants, especially those who make production in Turkey, got a big slice of this cake.” He drew attention to the contribution of the Buyer's Mission Program to the business volumes of the participants in 4 days.

IS A WASTE-FREE KITCHEN POSSIBLE?

With the sessions, workshops, entrepreneur presentations and award ceremonies held during the fair, industry stakeholders followed the pulse of the industry on the Food Arena event area and on YouTube.

Benbanaste stated that another focus area of ​​the fair is to identify trends and talk about the future of the industry, adding, “This year, besides sustainability and reliable food, the focus of our events is to find solutions to waste, which is one of the most important problems of our industry, or what can be done to reduce waste, how we will use our kitchen in this direction. became the subject. In addition, our entrepreneurs, whom we attach great importance to and support, had the opportunity to introduce their new products and services to the sector.” said.

During the fair, Creative Appetizers Inspired by the Zero Waste Movement and Creative Desserts Inspired by the Zero Waste Movement workshops; With the cooperation of the Cooks Association, the experience-oriented products selected from the participant stands were implemented in cooperation with the Cooks Association. Organized in cooperation with the Gastronomy Association, with the limited participation of gastronomy experts, the Special Fair Tour visited the exhibitor stands and evaluated the approaches, solutions and products that fight with healthy and reliable products and zero waste on site.

While the Presidents' Session, which has become a classic for WorldFood Istanbul, was held this year as well, IHBIR announced the sector's export target for 2022 as 13 billion dollars; The benefits of the trust created in the product and supply chain to Turkey and domestic manufacturers were conveyed with case studies.

TECHNOLOGY INITIATIVES PREPARES THE INDUSTRY FOR THE FUTURE

While 10 different entrepreneurs present their new products and services to the participants in the Food Tech Garage area in the Food Arena event area, supported by the European Union and the European Institute of Innovation and Technology (EIT Food); The “Empowering Women in Agrifood – EWA” program, organized in collaboration with Impact Hub Istanbul, Foodback.co and Topraktan.co 2020-2021-2022 women entrepreneurs shared their innovative projects and stories, including sector-specific technological solutions in the Food Tech Garage area, to the audience.

This year, in innovative approaches; healthy snack production, functional nutrition, non-chemical fertilizer and soil-friendly olive production, and artificial intelligence, helping bees to produce healthy, fertile and nutritious honey, and solutions and services aimed at preventing waste were offered.

 

Source: HORECA Trend and WorldFood Istanbul

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The Peninsula Istanbul, Among the Best in the World

The Peninsula Istanbul was included in the Travel + Leisure 2025 “Top 500 Hotels” list, which is prepared annually by the New York-based travel magazine Travel + Leisure based on reader votes and determines the best hotels in the world. 

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Travel + Leisure 2025 “Top 500 Hotels” The list includes the best hotels of the year, based on a survey conducted by Travel + Leisure's readers about their travel experiences around the world. The Peninsula Istanbul, is once again demonstrating its success in the luxury hotel industry by being included in the “Top 500 Hotels” list published by Travel + Leisure magazine, which is considered one of the most reliable hotel guides in the travel world. “World's Best Awards” based on the results of the survey “Top 500 Hotels” list ranks the highest rated hotels worldwide. Travel + Leisure'Only hotels that stand out with their exceptional service approach, unique location and unforgettable experiences offered to their guests are included. 2025 “Top 500 Hotels" Listed on the list, The Peninsula Istanbul offers its guests a unique accommodation experience with its location intertwined with the historical and cultural richness of Istanbul, rooms with Bosphorus view and modern facilities. This success is a reflection of The Peninsula Istanbul's world-class hospitality approach and excellent service.

The Peninsula Istanbul, a member of the world-class elegant and luxurious hotel portfolio of The Peninsula Hotels and the first hotel in Türkiye, consists of four buildings, three of which are historical, in the Karaköy district. The hotel offers a unique experience with its 177 specially designed rooms and suites in different categories, banquet areas with historical peninsula views, terrace gardens and outdoor spaces. With its location in Galataport, a seaside living project in Karaköy that includes museums, restaurants and boutiques, The Peninsula Istanbul promises a unique accommodation experience within walking distance of the Galata Tower, Galata Bridge, Hagia Sophia Mosque, Sultanahmet Mosque and Topkapı Palace.

The Peninsula Istanbul has previously been selected by the votes of Travel + Leisure magazine readers. 2024 World's Best Awards on the list “No. 1 Europe City Hotel” (Best City Hotel in Europe) This prestigious list aims to inspire travel enthusiasts by identifying new and outstanding hotels around the world each year.

Source: HORECA TREND and The Peninsula Hotels

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Ayran, Yogurt and Cheese for Both Sahur and Iftar 

Healthy and balanced nutrition during Ramadan is of great importance both for those fasting to maintain their energy levels and to ease their digestive systems. Getting the nutrients the body needs after a long period of fasting requires making the right choices. Milk and dairy products, which are sources of protein and calcium, take their place on Ramadan tables because they provide a feeling of fullness for a long time and support the digestive system.

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Teksüt, one of Türkiye's leading milk and dairy products brands, draws attention to the importance of a nutritious and balanced diet during Ramadan. Teksüt Sales Director Murat Keleş, emphasized that dairy products such as milk, yogurt, cheese and ayran are important for a healthy Ramadan period and made the following statement: “Milk and dairy products support the body with their protein, carbohydrate and fat balance as well as calcium, mineral and vitamin content. When consumed at sahur, they provide a feeling of fullness for a long time, while at iftar, they help a balanced diet by easing digestion.”

Include Dairy Products in Your Ramadan Tables

Dairy products such as milk, yogurt and cheese provide a feeling of fullness for a long time thanks to their protein and healthy fat content. Fermented dairy products such as yogurt, which support digestion, facilitate digestion by protecting intestinal health. Dairy products, which are a source of calcium and protein, help maintain bone and muscle health, while contributing to the maintenance of energy levels throughout Ramadan thanks to their balanced nutritional content.

Dairy products can be consumed in different ways on Ramadan tables. A breakfast consisting of a glass of milk, cheese or yogurt at sahur can help you stay full throughout the day. Yogurt soups at iftar or light milk desserts after iftar provide a nutritious meal without straining the stomach. Fruit bowls with yogurt or cheese snacks can be preferred between iftar and sahur. With Teksüt's delicious and nutritious dairy products, it is possible to have both a balanced and healthy diet throughout Ramadan. With Teksüt's delicious and nutritious dairy products, you can have both a balanced and healthy diet throughout Ramadan.

Source: HORECA TREND and Teksüt

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With the motto “First Meat Will Be Good”, providing safe and traceable products to consumers Amasya Meat Products, attaches great importance to hygiene and quality standards by making it a principle to bring reliable meat to the tables. Meat and meat products, which have been one of the cornerstones of Anatolian cuisine for centuries, are taking their place on the tables this year with the Ramadan Package carefully prepared by Amasya Meat Products. 

Including meat in order to create a conscious and balanced diet during Ramadan helps to maintain energy levels during the day and provides a healthy fasting experience. In addition to providing the protein and energy the body needs at iftar, choosing foods that keep you full for a long time at sahur also helps to get through the day more comfortably.

Amasya Meat Products becomes a practical choice that adds flavor to tables with the Ramadan Package it has prepared specifically for this need. The package brings together traditional flavors such as Amasya Gourmet Beef Sausage, Beef Roast, Beef Pastrami with Fenugreek Stripped and Beef Cooked Minced Meat Doner, offering fast and nutritious options for iftar and sahur. These flavors, which are practical solutions for those who work at a busy pace, effortlessly complete Ramadan tables.

The Taste of Ramadan Tables is Just a Click Away!

Amasya Meat Products' special flavors that will add abundance and flavor to Ramadan tables can be ordered with a single click from market.amasyaeturunleri.com.tr as well as e-commerce channels such as Tıkla Gelsin, Yemek Sepeti Mahalle, Trendyol Go and Getir Çarşı with the specially designed Ramadan Package. For everyone who wants to add abundance and flavor to Ramadan tables, Amasya Meat Products continues to offer its consumers a delicious and reliable experience with its deep-rooted understanding of quality.

Source: HORECA TREND and Amasya Meat Products

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