Subway's Representative in Turkey will be TFI TAB Gıda

TFI TAB Gıda Yatırımları , a leader in its sector in Turkey and one of the five largest restaurant operators in the world, and Subway , one of the world's largest restaurant brands , have signed a master licensing agreement aimed at expanding Subway's operations in Turkey, effective October 1, 2022. TFI TAB Gıda Yatırımları, which has proven itself in restaurant brand management both globally and locally and has over 28 years of experience in the sector with 2700 restaurants worldwide, will hold the exclusive rights to operate and develop all Subway locations in Turkey under the agreement.

TFI TAB Gıda Yatırımları, one of the top five restaurant operators in the world with its successful activities in five different countries, primarily in Turkey and China, continues to grow with new brands added to its portfolio. Industry leading company, Burger King, Sbarro, Popeyes and Arby'sfour global brands consisting of and its own Master Doner ve Master Pita Makeradded a world giant to a total of six brands, two of which are national.

Following the agreement , Erhan Kurdoğlu, Chairman of the Board of Directors of TFI TAB Food Investments, stated : "With the Subway operation, we will further accelerate our growth and increase our total number of restaurants worldwide to over 3000 by the end of this year."

Kurdoğlu stated that TFI TAB Gıda Investments continues to bring together world-famous brands that create value with taste lovers with its long years of experience in restaurant management; “Our company TAB Gıda, which carries out our activities in Turkey, continues to shape the sector with its leader identity while breaking new grounds in the sector. With our four global brands we brought to Turkey, we have signed many success stories that are taken as an example not only for Turkey but also around the world. By creating our own brands with the strength we derive from these successes, we have become a brand that covers most of the culinary culture in Turkey and creates value for our customers and our company. Now, by adding a new one to this successful growth story, we are embarking on a new journey with Subway, one of the biggest brands in the world. We once again proved our ability to both create our own brands and manage and develop world brands, with another brand like Subway trusting us and transferring its operations. We aim to make Subway one of the most valuable brands in Turkey with our ecosystem companies, which we supply many needs, especially meat, bread, potatoes and salad, with our 28 years of industry experience, innovative products, services and solutions. By continuing our growth with Subway, we will increase our total number of restaurants worldwide to over 3000 by the end of this year.”

Subway CEO John Chidsey stated : “As Subway aims to strengthen its international presence, we seek partnerships with operators who have gained significant experience leading the growth of other major brands in a region. As the market's leading restaurant operator, TFI TAB Gıda Yatırımları possesses a deep understanding and experience of Turkish consumers, making it the ideal partner to accelerate Subway®'s presence in Turkey.”

TFI TAB Food Investments will open new restaurants in line with Subway's modernized “Fresh Forward” design, as well as rapidly improve delivery and online ordering options, providing consumers with seamless digital experiences.

Subway MAMCIP Regional Director Kağan Sanlı stated, “In an environment where Turkish consumers are seeking better options, Subway is working to both expand its market presence and offer its guests freshly prepared food. TFI TAB Gıda Yatırımları, with its strong operational and marketing expertise, its own supply chain, its fully integrated delivery platform, and its extensive knowledge and insights into the Turkish market, will support us in taking the Subway brand to the next level.”

Source: HORECA Trend and TFI TAB Food Investments