Pesto Barilla hits the shelves with its new “Spoonable” Jar

Made with 100% Italian basil and Parmigiano Reggiano , one of the world-famous Italian cheese varieties, Pesto Barilla , with its delicious taste and creamy texture, has taken its place on the shelves with its renewed "spoonable" jar. Pesto Barilla , the first global sauce brand to use basil produced with sustainable farming methods , aims to prevent product waste with its new jar design.

In line with Barilla 's new strategy to position itself as an independent brand among pasta sauces, a key representative of Italian gastronomic culture , Pesto Barilla is gracing the tables of food lovers with its new, easier-to-use and more modern jar. The new Pesto Barilla jar allows consumers to easily scoop up all the sauce remaining at the bottom with a spoon, ensuring that not a single drop of sauce is wasted.

Sustainable Agricultural Basil and the 'King of Cheese' Combination Jar: Pesto Barilla

Pesto Barilla, the leader of the pesto sauce category, is produced using XNUMX% Italian basil, an indispensable part of Italian cuisine, and Parmigiano Reggiano, a geographically marked cheese produced in Italy's Parma and Modena regions, known as the 'king of cheese', and turns into a creamy flavor with Barilla expertise. Pesto Barilla also stands out as the first sauce brand on a global level to use basil produced with a sustainable farming method. With this very important change, Barilla proves its commitment to both environmental and quality standards.

A special method is used in the production process of Pesto Barilla. Basil, produced with the sustainable farming method, is used fresh in just a few hours after being harvested in the first light of the morning and turned into a sauce. Thus, the natural scent and extraordinary flavor of basil are preserved and a unique creamy pesto sauce emerges with Barilla's expertise.

Source: HORECA Trend and Barilla