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Metro Turkey Published Impact Report for 2021

Metro Turkey continues its sustainability journey with the slogan “Beside Tomorrow, In The Kitchen of Business”.

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Metro Türkiye Published its 2021 Impact Report | HORECA TREND

Metro Turkey, shared the 6th of the report, in which it evaluates the sustainability performance, as the Impact Report this year. In order to share all the effects of its activities and to take action accordingly, Metro Turkey shares its performance in the 2021 period and its future targets in line with its sustainability vision, with the report it published in the format of Impact Report, a first in the retail sector in Turkey, last year.

The report presents a detailed summary of the sustainability strategy, focus areas and performance, projects and practices developed in these areas. Metro Turkey, collects its sustainability roadmap under a single strategy by constructing it separately for society, environmental impact, supply chain, corporate customers and employees. Reviewing its sustainability strategy in order to adapt it to changing conditions and priorities, Metro Turkey continues its sustainability journey, which has updated its targets, with the slogan "Next to Tomorrow, in the Kitchen of Business".

29 June 2022, Istanbul – Continuing its activities with a focus on sustainability for the purpose of preserving and transferring the Turkish culinary culture and values ​​to future generations for more than 30 years, Metro Turkey has published the 6th of the report, in which it evaluates its sustainability performance, this year as the Impact Report. In order to report all its positive and negative effects and take action accordingly, it was published last year as a first in the retail sector in Turkey. Global Reporting Initiative In the report, prepared in accordance with the “basic” option of the GRI Standards published by Metro Turkey, its performance and future targets for the 2021 period are shared in line with the sustainability vision of Metro Turkey.

Evaluating the Impact Report Sinem Türung, CEO of Metro Turkey“As Metro Turkey, we believe that sustainable success and sustainable development are possible with business models that are respectful to natural resources and people, inclusive and suitable for the resources of the planet. We consider sustainability with a multi-faceted perspective and, with the awareness of our responsibility as a corporate citizen, we try to create added value for everyone in our sphere of influence. We design our sustainability strategy separately for our society, our environmental impact, our supply chain, our corporate customers and our employees, and we gather our efforts in all these different areas under a single strategy. We review our strategy in order to adapt it to changing conditions and our priorities, and we continue to work to keep it dynamic. In line with our strategy, which we reevaluated and updated our targets in 2021, we continue our sustainability journey with the motto "Next to Tomorrow, In The Kitchen of Business". With the Impact Report we have prepared, we present a comprehensive summary of the steps, including the impacts of our activities, what we have achieved so far, our performance results, the projects we have implemented to add strength to the future, and our future goals and commitments.

51% reduction in food waste

By 2030, Metro Turkey has achieved the United Nations' goal of reducing food loss and waste by 50% by 2021, reducing food waste by 2017 percent compared to 51. Metro Turkey, which delivers the still consumable food to the needy through food banks, saved 2021 tons of food in 1.046, ensured that approximately 2 million 5 hundred thousand meals were delivered to those in need, and prevented the formation of 2.615 tons of CO2 greenhouse gas emissions. As a result of the studies carried out to reduce the carbon footprint, energy intensity was reduced by 9.3% and greenhouse gas emission intensity by approximately 10% compared to last year.

107 tons of food waste can be reused

Metro Turkey re-sells products that are usable and consumable but cannot be sold in the aisle because the expiration date is approaching, or are removed from sale due to packaging damage, through Excess Food. In 2021, nearly 200 tons of food was saved from being waste with resale, while selling it to animal feed manufacturers in order to ensure the reuse of food waste generated in stores, ensuring that 107 tons of food waste can be reused. Including catering customers in the fight against food waste

Metro Turkey carried out 2021 hours of internal training for its own employees in 35.000 alone. On the other hand, in 2022, it continues to support the sustainability transformation of restaurant businesses by implementing Sustainable Restaurant activities.

Track food, feed on knowledge!  

In 2020, by saying "Track the food, feed on the information" to the consumers, "What's on your plate?" Metro Turkey, which started the project, put the issue of traceability at the center of its sustainability studies in 2021. From store meat production to fruit and vegetables, from Metro branded honey to all carcasses, the vacuum provided 100% traceability for meat and cultured fish, and more than 80% for sea fish. "What's on your plate?" With its movement, it was deemed worthy of the “Best Sustainability Project during the Pandemic Period” award at the 3rd Golden Spoon Gastronomy Award ceremony, and the Felis award in the “Sustainability Communication” category in Felis 2021.

63% of eggs are cage-free

While offering its customers healthy and safe animal foods, Metro Turkey prioritizes acting in a respectful manner to nature and animal rights, ensuring that all Metro branded fresh and frozen meat products are produced in accordance with 100% animal health and welfare standards by inspecting all animal farms. 25% of Metro brand eggs were procured from cage-free systems, an increase of approximately 63% compared to last year. In this context, Metro Turkey is committed to ensuring that all its own branded eggs will be cage-free by the end of 2023, and all eggs on its shelves by 2025.

Continuing to be the solution partner of HORECA customers 

Metro Turkey in 2021, United Nations Food and Agriculture Organization (FAO), Ministry of Agriculture and Forestry In cooperation with HORECA, by preparing the "Guide for Combating Food Waste in Hotels, Restaurants and Other Mass Consumption Places", which includes practices and suggestions that can be followed in reducing food waste in the HORECA sector, it is an important issue with the aim of increasing the sensitivity to food waste in the sector, and the adoption and implementation of this struggle by chefs and sector professionals. started the movement and assumed a leading role in this field. In the manual; fight against food waste, food waste in the world and in Turkey, food waste measurement study, establishment and training of food waste management team, prevention of food waste, separation and measurement of food waste, management of unavoidable food waste are discussed. In addition, Metro Turkey continues to offer sustainability, waste management and menu solutions through the first sustainability digital platform of the HORECA sector.

It will save 500 tons of sea fish

Metro Turkey started to produce with a brand new feed content in sea bass and sea bream for the first time in Turkey on an industrial scale, with the project "In Front of What It Eats, In Tomorrow That It Doesn't Eat", which was implemented in 2021 with the motto of "Let the fish in the seas stay for tomorrow" in order to ensure nutritiveness and sustainability in farm fisheries. With the project, which aims to increase fish welfare, it is planned to raise 2022 tons of sea bass and sea bream and to save approximately 400 tons of sea fish by the end of 500. Within the scope of sustainable fishing activities, 12% of Metro branded products and 65% of supplier branded products were obtained from certified sources among the 81 best-selling fish species.

100% purchase guarantee for the product produced with local seeds

In order to preserve the Turkish culinary culture and values ​​and transfer them to future generations, Metro Turkey continues to contribute to local producers and products, believing that localization is one of the most important steps to be taken in this direction. Increasing the number of cooperatives it works with in the last year, it cooperates with more than 800 producer and producer organizations, 40 women entrepreneurs and cooperatives; it supports them in sustainable production by providing training and purchasing support. Exporting 10 tons of Geographical Indications and local products in the last three years to 12.500 countries where it operates in the field of Geographical Indications, Metro Turkey achieved an increase of approximately 2021% in the sales of Geographical Indications products in its stores in 25. Turkish Patent and Trademark Office ve YUciTA He provided training to 2.300 teachers from the Food and Beverage Services Department throughout Turkey with the trainings he gave with his managers.

2x increase in organic labeled products

The healthy eating trend, which has risen during the pandemic period, has increased the interest of consumers especially in foods containing less salt, fat and sugar. In addition, the demand for organic products has increased day by day. Taking this trend into account, Metro Turkey reformulated more than 70 Metro branded products to contain less sugar, salt and oil, and doubled the number of products with organic labels. The number of food and non-food plant-based products on the shelves of Metro Turkey, which has released 29 new products under its own brand that also contains alternative protein for vegans, has reached 300.

Source: HORECA Trend and Metro Turkey

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Food Producers

President Butter Flavor is Now in Türkiye

 Addressing consumers with the slogan "It Adds Flavor to Life," Président brings its deep-rooted and unique butter expertise to Türkiye. Standing out with its rich milky flavor and easy-to-spread texture, Président Butter is available in both salted and unsalted varieties.

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President Butter Flavor Now in Türkiye | HORECA TREND

Président, a leading brand in the butter category in international markets, is now offering its butter products in Türkiye. Produced with 90 years of experience from Président, Europe's master of cheese, butter, and cream, and using high-quality milk from Türkiye, Président Butter offers consumers a unique flavor.  Président Butter, which contains no additives, colorants or preservatives, offers an excellent option for gastronomy enthusiasts interested in gourmet flavors and consumers seeking the taste of milk in their butter.

Gourmet Taste Comes from Quality in Butter

Expressing their excitement at bringing Président's strong expertise in the butter category to consumers in Türkiye, İçim Milk Marketing Manager Tuğçe Sarıkaya Tosun, gave the following information: "In Turkey As a result of our research* conducted with Ipsos Turkey in October 2024 on butter consumption, we found that consumption on bread, especially at breakfast, is prominent, and that consumers are increasingly seeking a more natural taste with a more intense milk flavor. We believe that Président, which stands out from traditional butters, offers an alternative that appeals to the Turkish palate with its soft, easy-to-spread, and additive-free salted and unsalted butter varieties. We believe consumers will enjoy using Président Butter, a product that adds flavor to every moment of life, from breakfast to dinner.  

Perfect Match with Toasted Bread

The Turkish breakfast tradition of spreading butter on bread transforms into a completely different experience with Président Butter. With its intense milky flavor and easy-to-spread texture, Président Butter meets the expectations of butter lovers in Türkiye. Président Unsalted Butter and Président Salted Butter, with their balanced salt content, leave a unique taste on toasted bread and add a subtle yet unforgettable pleasure to breakfasts. This special flavor, which can be adapted to various presentations by enriching with spices, once again demonstrates Président's quality and superiority in the butter category.

An Elegant Touch to Meals 

Président Butter isn't just for breakfast; its high-quality ingredients also make a difference with meat, poultry, and desserts. When paired with meat, Président Butter brings a true chef's touch to the plate, and when added to desserts, it adds a delicate depth of flavor.

*Ipsos I Turkey- Understanding Butter Category Usage&Attitude I 05.11.2024

Source: HORECA TREND and President

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Food Producers

Eksun Gıda's EBITDA Reaches 144 Million TL

Eksun Gıda, one of Türkiye's leading flour producers, shared its 2025 interim financial results and strategic developments on the Public Disclosure Platform (KAP). The company demonstrated a stronger financial picture compared to the same period last year by continuing its efforts to improve operational efficiency and implementing strategic steps that increase its investment strength. In the first six months of 2025, Eksun Gıda's net sales revenue reached 6 billion Turkish Lira, and gross profit reached 5 million Turkish Lira.

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Eksun Gıda's EBITDA Reaches 144 Million TL | HORECA TREND

It has more than 200 product types under the brands Sinangil and Sinangil Gluten YOK. Eksun Food, reinforced its strong and stable growth potential with the second-quarter report it shared with the public. According to the results prepared in accordance with the inflation accounting principles of Turkish Accounting Standards 29 (TMS 29), Eksun Gıda's net sales revenue for the first six months was 6 billion TL, with a gross profit of 5 million TL and a gross profit margin of 562,2 percent. According to data without inflation accounting, Eksun Gıda achieved a net profit of 11,2 million TL in the first six months of the year, once again demonstrating its financial strength.

“Our financial stability is the strongest indicator of our growth strategy.”

Making statements on the subject Hasan Abdullah Özkan, President and CEO of Eksun Food GroupHe stated, “Our company achieved a significant improvement in gross profit and margin compared to the same period last year, and a strong increase in EBITDA. In the first six months of this year, our gross profit increased by 6 percent to 6,1 million Turkish Lira. Having reported an operating loss of 562,2 million Turkish Lira in the same period last year, our company achieved an operating profit of 41,5 million Turkish Lira this year, while increasing its EBITDA from 67,1 million Turkish Lira to 21,3 million Turkish Lira. According to data without inflation accounting, a net profit of 143,8 million Turkish Lira was achieved in the first six months of the year, representing a 6 percent increase compared to the same period last year. With these data, we are determinedly continuing our sustainable growth goals.”

Contributing to sustainability with RES investment  

One of the key developments in Eksun Gıda's recent investment processes was the acquisition of an operating certificate for Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş. (Furthermore, Babaeski Tarım Ürünleri Lisanslı Depoculuk A.Ş.). This initiative aims to increase the company's storage capacity in its raw material supply chain and enhance operational reliability. Eksun Gıda's receipt of an Investment Incentive Certificate for its 7.000 kW EKSUN-3 Wind Power Plant is a strategic move that reinforces its commitment to sustainable production and the transition to green energy. This incentive contributes to environmental sustainability and carries the potential to achieve long-term advantages in energy costs. The company is also working on the 11.900 kW EKSUN-2 Wind Power Plant Project.

Source: HORECA Trend and Eksun Food

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Food Producers

Indomie Named the World's 7th Strongest Food Brand

Indomie was ranked the seventh most powerful food brand in the world in Brand Finance's 2025 "Food & Drink" report, with a Brand Strength Index of 86,4 points. The brand, distinguished by its strong consumer connection, high recommendation rate, and loyalty, continues to achieve global success with its diverse flavors and production capacity. Its Turkish operations, with a factory ranked in the top five of 7 Indomie production facilities worldwide and a production capacity exceeding 50 billion units per year, contribute significantly to this success.

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Indomie Named the World's 7th Strongest Food Brand | HORECA TREND

The world's largest ready-made noodle Indomie, one of the manufacturers, Brand Financeof 2025 To the “Food & Drink” Report Indomie has achieved significant success. Ranked as the world's 100th strongest food brand with a Brand Strength Index (BSI) of 86,4 out of 7, this success demonstrates that it has built not only its global brand value but also its strong relationship with consumers on solid foundations. In Brand Finance's assessment, high scores in the recommendation rate and word-of-mouth marketing categories demonstrate consumers' loyalty and affection for Indomie.

Indomie, a staple on every table with its delicious, practical, and accessible products, maintains this strong position globally and in Türkiye. Offering consumers diverse alternatives with a wide range of products to suit every palate, Indomie Turkey with a monthly production capacity of 330 tons It produces an average of 1 billion noodles annually. This growing production capacity in Türkiye and the surrounding region further enhances the brand's influence in regional markets.

"Brand Finance's Assessment Shows We Are Moving in the Right Direction"

Stating that the success Indomie has achieved globally is not just a ranking, but a concrete reflection of the bond established with the consumer, Indomie Türkiye Deputy General Manager Sencer Gündü"With our ever-growing production capacity and expanding product range in Türkiye, we offer solutions that appeal to different palates. Understanding our consumers' needs, developing flavors that adapt to their lifestyles, and continuing this journey together is invaluable to us. At Indomie, we are delighted that this prestigious global success is also supported by our operations in Turkey. This assessment by Brand Finance demonstrates that we are on the right track. We will continue our efforts with determination to position Indomie as a brand preferred by everyone."

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