Fersan Will Exist in the HORECA Sector as well
Fersan, the leader of the vinegar sector, achieved 300% growth as a dealer/region in the out-of-home consumption channel in the HORECA sector. Fersan Chairman and CEO Gürhan Güven made a statement on the subject...
Providing information about their work in the out-of-home consumption channel fersan Chairman and CEO Gurhan Guven“Since January, we have been carrying out our work intensively in the out-of-home consumption channel. We increased the number of our dealers on the EDT channel to six in the first quarter of 2022 and as a dealer/region. %300 We've had growth. Our EDT area, which consists of Muğla Region and Antalya Region, within three months; We expanded our channel by adding dealers serving Marmaris Region, Manavgat-Alanya Region, Ankara Region and Izmir Region.” said.

Confidence, "We continue to work to develop our existing national chain customers and our potential out-of-home consumption national customer portfolio. On the other hand, we are planning to enter new categories domestically. We want the next generations to continue this beneficial consumption habit by preserving the traditional side of vinegar and pickles. We continued our growth in 2021. Since we are in a volatile economy, we have worked hard to maintain the company's presence, act agile against market volatility, and finally strengthen ourselves in terms of profitability, and we have paid off. We will continue to grow in the EDT channel until the end of 2022. We will further expand our market share, where we are the leader in the vinegar category in the domestic market. In exports, we have targets to reach new points in the European market.” he said.
About Fersan
As a well-established company that has been producing since 1978, Fersan prioritizes food safety and quality during the manufacture of its products, and observes the naturalness of the products with its strong supply chain. With its sustainable management approach, it can monitor the naturalness of its products by tracking their products from seed to package, with the trainings they give to their contracted farmers and the periodic controls carried out in the fields. Fersan exports to nearly 40 countries such as Germany, European Union, USA, Turkic Republics, Arab countries, Australia, Russia, Japan, Israel, and increases the number of countries every year.


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