Next Generation Service from Jura

Jura , which brings the bean-to-cup coffee experience to coffee lovers in Turkey with the assurance of Enplus , has now launched a new generation service for its users. With the Jura Hospitality Center, which opened in Üsküdar Validebağ Konakları , users can leave their appliances for service while either shopping at the store or relaxing in the cafe section with delicious coffees. Coffee training sessions will also be organized here to provide detailed information on the use of coffee machines. With Jura Hospitality Center, taking your appliances for service will become a separate pleasure, a fun weekend activity, and users will also have the option of having their appliances picked up from their homes and taken to the service center.

With 90 years of established experience and a production philosophy that blends tradition with innovation, Jura has created fully automatic professional coffee machines suitable for home use as well as for offices or restaurants. Focusing on the flavor of coffee from bean to cup, Jura continues to make life easier for coffee lovers with its products. The brand, which brings its products to users in Turkey through Enplus, is now launching its first new-generation service center in Turkey, called Jura Hospitality Center. The opening of the versatile center, which will provide service, device maintenance, store and cafe services, was attended by Sascha Oliver Hub , Regional Manager from Jura Switzerland Headquarters, and Murat Hatipoğlu, Board Member and COO of Enplus.

Jura Hospitality Center opened in Validebağ Konakları

Jura Hospitality Center, which will serve its users in Validebağ Konakları, was implemented using the latest technologies in order to maximize customer satisfaction. The center, which was designed in accordance with the brand's world-renowned understanding of perfect service, will have an ultra-modern store and a cafe section where unique coffees are served, as well as service maintenance services. There will also be coffee trainings for detailed information on the use of coffee machines. Jura Coffee Solution Specialists will serve anyone who wants to try, buy a machine or simply enjoy the special beverage of their choice. Apart from all these, users who wish will be able to get their products to be serviced from their homes.

“Our users will be able to easily solve their problems here”

Sascha Oliver Hub, Jura Regional Manager, who came to Turkey from the Swiss headquarters for the opening, said , “We offer maximum flavor with our durable, high-quality automatic coffee machines and freshly ground specialty coffees. We respond to the spirit of the times and the expectations of our users not only with our products but also with our services. With the Jura Hospitality Center that we have opened, we aim to offer our users a new generation of service and increase customer satisfaction. People who come here will be able to easily resolve all their problems related to our products. Moreover, they will be able to spend a very pleasant and relaxing time in our holistic service center, which we have implemented by focusing on our customers.”

“Taking the product to the service for maintenance will now turn into a completely different pleasure”

In his opening speech, Murat Hatipoğlu, Board Member and COO of Enplus, touched upon changing consumer expectations and the importance of creating customer satisfaction , stating: “General changes in consumer trends and the point our world has reached mean that purchasing trends are also undergoing a transformation. Brands that expand their services to cover 360 degrees are succeeding in standing out in this period. Jura, which stands out especially in the fully automatic coffee machine sector, has meant quality, pioneering innovation, first-class design and sustainability in application for its users and business partners since 1931. We are always proud and happy to bring the high-quality products of a world-renowned Swiss company with a long tradition to Turkish users through Enplus. Now, with the Jura Hospitality Center that we are opening, we are excited to continue Jura's globally recognized service excellence in Turkey and to take customer satisfaction to an even higher level. Bringing a product that needs maintenance to the Jura Hospitality Center will cease to be a chore and will become a completely different pleasure, a pleasant weekend activity. Jura coffee machine "Users will also be offered in-home barista services. Jura's coffee experts will visit users in their homes to both install the products and share unique coffee recipes and tips on coffee making that only baristas know," he said.

Source: HORECA Trend and Jurassic