Yemeksepeti, Leading Solution Partner of Bulut Kitchen Investments

Yemeksepeti continues its efforts to develop a fast-paced commerce and entrepreneurship network in Turkey by partnering with cloud kitchen initiatives. Having already signed collaborations with 14 cloud kitchen companies, over 100 brands, and nearly 150 restaurants , Yemeksepeti supports the growth of these initiatives with its innovative services and technological infrastructure. Half of the brands it collaborates with are newly established, while the other half represent a combination of existing brands operating as cloud kitchens. Yemeksepeti continues its efforts to ensure the rapid and stable growth of its cloud kitchen collaborations, which have grown approximately threefold in 2021.

Food orders, which increased by 150% globally between 2019-2020 , are expected to grow tenfold in the next 10 years. The restrictions imposed by the pandemic, which led restaurants and cafes to almost entirely adopt online ordering and takeaway models, continue to encourage the emergence of new business models.

Dozens of food and beverage brands can serve at the same time in a single kitchen.

The cloud kitchen concept, which has emerged within this context, stands out in terms of meeting users' demands for fast and reliable food orders and providing high efficiency and profitability for business owners. These businesses do not have dining areas; they only offer takeaway service. Multiple businesses or chefs can serve dozens of food and beverage brands within a single cloud kitchen. This eliminates waste of raw materials and finished products, and provides maximum efficiency and flexibility with significantly less labor. As in the rest of the world, investments in cloud kitchen businesses are rapidly increasing in Turkey, and it is estimated that they will triple between 2020 and 2026 , creating a market worth $3 billion. Globally, the market, which reached a value of $56.71 billion at the end of 2021, is projected to double this value by 2027.

Cooperation with more than 3 brands in 100 provinces, Istanbul, Izmir and Isparta, in a short time from Yemeksepeti

Supporting this developing field with its digital solutions and wide customer network, Yemeksepeti has collaborated with more than 3 brands in 100 provinces, namely Istanbul, Izmir and Isparta in a short time. Through Bulut Kitchens, Yemeksepeti offers its customers many different tastes such as fish and seafood, raw meatballs, Far Eastern cuisine, hamburgers, doner kebabs, appetizers and desserts.

In addition, Yemeksepeti provides an important support to cloud kitchen investments by providing order delivery service for startups that do not have an in-house team. In the Yemeksepeti solution partnership, the cloud kitchen business model creates an important business opportunity for both new businesses and restaurants that want to become a chain at an affordable cost.

Source: HORECA Trend and Yemeksepeti